Solution:
Viewers were encouraged to opt in for the “weekly buzz” through traditional media including TV, direct mail and print. Interactive questions and polls served as reminders to keep the show top of mind among viewers. HipCricket created a custom mobile website with show information and The N Channel Finder feature (based on zip codes and cable providers).
Results:
29,654 viewers opted in, with approximately half coming during the first two weeks. The mobile website received over 50,000 hits during the show’s season.