By utilizing mobile alerts, calls to action and mobile WAP/websites, your station will increase loyalty, ratings and revenue while setting it apart from the sea of sameness.
We invite you to see how some of your peers are succeeding with mobile marketing even in this highly competitive environment:
Mobile alerts differentiate HipCricket’s television clients.
- Nearly 250,000 alerts were sent by KNBC Los Angeles during wildfires in Southern California.
Learn more.
Audience interacts to receive exclusive information.
- MTV engaged Queen Bees viewers to text for exclusive show information, receiving approximately 40,000 opt-ins, including about 50 percent in the first two weeks. Learn more.
With an advertising call to action, viewers text for mobile offers.
- On Thanksgiving Day 2008, a local Detroit station and 12 Oaks Mall received 91,302 entries from 25,309 viewers texting to win a mall gift card. Learn more.
Approximately 24 percent of mobile subscribers are “somewhat-to-very likely” to opt in for mobile marketing messages or information, according to the latest Attitude & Usage study from the Mobile Marketing Association. And, there’s a good chance this is representative of your viewership.