Money-making, engaging campaigns from America’s mobile marketing leader
In the words of the legendary mega- marketer Seth Godin, it’s about building tribes.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them,” Godin says.
We couldn’t agree more.
Whether you are a radio or television station, tribe-building means engagement, additional time spent listening/viewing, and more loyalty from your audience.