Finally, there are efficient ways to reach and engage this market.
For five years and through more than 45,000 campaigns, HipCricket has teamed with Brands to develop strategic and creative campaigns that are targeted and measurable. In 2008, the company gave those who sell products and services to U.S. Hispanics another unique and powerful way to get their messages across – via the first comprehensive Hispanic Mobile Marketing Network.
The network consists of more than 90 broadcast stations providing advertisers and agencies with an extremely efficient way to reach their target audience. Consumers may engage with brands and opt-in to participate in future promotions or receive offers on their cell phones.
With a single buy, agencies and brands gain access to a segment of the nine million listeners and viewers in 40-plus cities, including 14 of the top 15 Hispanic markets. You can advertise to a targeted group segmented by age, region of the country, etc.
Hispanics & Mobile:
- 87% of Hispanic households have multiple mobile phones and use them more than any other form of personal or handheld technologies on the market today2
- More than half regularly use text messaging2
- Text messaging has increased 59% YOY among Hispanics3
- 32% are interested to highly interested in receiving mobile offers/ads3
- Responding to mobile marketing text messages is up 74% vs. last year3
Whether it is a standard Brand campaign or through the Hispanic Mobile Marketing Network, HipCricket provides advertisers with strategy, creativity, execution and sophisticated reporting:
- Utilize one-to-one immediate and personal medium that is entirely permission-based
- Pull success metrics and showcase ROI
- Build out a targeted database to market and re-market
- Work with dedicated account mangers to support your objectives
- Receive 24/7 support
- Tap into strategic consultants
Sources: 1 University of Georgia (Selig Center); 2 Mobile Marketing Association November 2008; 3 M:Metrics August 2008