Solution:
Nestle Waters teamed with AM/PM and Universal Studios to give away a day at Universal Studios Hollywood. Consumers were encouraged to enter through in-store text and online entry.
Results:
HipCricket ran a post campaign survey with consumers who participated.
- 78% remembered having participated in the promotion
- 64% found it interesting
- 38% had already purchased an Arrowhead product as a direct result from this program
- 44% said they are more likely to buy Arrowhead products
- 24% are more favorable over competitor products