Introduction
At Hipcricket, we’re unmatched in our experience in mobile marketing and industries served. We provide strategic services, creative campaign design/execution, measurement analytics, and reporting to some of the world’s leading brands such as MillerCoors, Macy’s, Ford, and Arby’s. We have designed and executed more than 130,000 strategic and creative campaigns that have driven engagement and revenue for our loyal customers.
What is “Strategic Services”?
Hipcricket Strategic Services helps brands and agencies clients define, build, and maintain best of breed mobile marketing campaigns. By aligning actions with long-term objectives, we help create strategies that work.
What it does?
Hipcricket Strategic Services helps improve our client’s competitiveness by leveraging the mobile channel. We lead through ideation, knowledge, mobile technology and innovation to provide a competitive edge to our clients. We apply business insights to develop fresh solutions that provide real and measurable business outcomes.
How it Works?
To help our clients successfully launch and execute their mobile strategy, Hipcricket licenses its group of mobile tools. These mobile toolsets range from mobile marketing and messaging platforms to a developer's mobile API for custom projects.
Important features and benefits
Hipcricket’s Strategic Services extend from early opportunity assessment through tactical implementation of mobile marketing programs. As mobile marketing specialists, we have deep experience in managing the complete product lifecycle from concept through delivery.
Opportunity assessment and business case development:
- Industry and competitive landscape analysis
- Forecasts and financial models
- Target market identification and analysis
- Core feature/functionality definition
- High level go-to-market model, including channel, marketing, and pricing strategy
Mobile Marketing strategy:
- Audience identification and needs assessment
- Competitive landscape identification and analysis
- Points of parity and differentiation
- Recommended mobile marketing vehicles
- Annual mobile marketing planning and budgeting
Program management of mobile marketing execution:
- Schedule development and management
- Budget oversight
- Resource identification and vendor selection
- Ensure consistency across all marketing channels
- Risk identification, contingency planning, and issue resolution
Product planning:
- Customer requirements definition
- 12-18 month product roadmap
- Detailed product requirements documentation
- Release planning and management
Conclusion
Hipcricket Strategic Services is performed in the United States by marketers, engineers and developers with locally-based expertise. The company has rolled out solutions to increase brand awareness and drive revenue across many industries.