Introduction
Do you know the quickest way to sabotage your marketing efforts? Keep everything in silos. Mobile should be integrated into everything an organization does. So why keep your emails and addresses in one database and mobile information in another? Hipcricket integrates with many major CRM (Customer Relationship Management) and MRM (Member Relationship Management) vendors, allowing you to keep your profile data synchronized across multiple systems.
What is “Integration Services”?
Hipcricket Integration Services brings information together. Hipcricket has performed over a thousand integrations, each with unique aspects and based on the challenges each situation present.
Hipcricket has done custom integrations for leading brands including:
- Macy’s
- Ford
- Alaska Airlines
Additionally, Hipcricket’s AD LIFE™ platform provides a suite of APIs for integration of third party systems to Hipcricket. The API suite is a part of the platform and use of it is a part of the license.
Some examples of clients who have done API Integrations are:
- Dr Pepper Snapple Group
- New York and Co
- MillerCoors
What it does?
Hipcricket integrates with multiple CRM & MRM vendors, enabling customers to seamlessly integrate mobile into their existing customer or constituent databases. This data integration enables customers to quickly build their mobile lists and not worry about a separate data silo of mobile numbers and customer information.
How it Works?
Hipcricket's data experts integrate the client master and mobile databases so your data is always in the same place. Whether the client need the master updated daily, hourly or even in real time, Hipcricket makes it happen. With Hipcricket Integration Services, clients always have a clear picture of which prospects are responding to your mobile marketing campaigns, right when you need it. Plus, with back-end database support, Hipcricket resolves issues quickly.
Database integration is essential to an effective mobile marketing program. Save time, money and trouble with an up-to-date and accurate customer database.
Important features and benefits
- Mobile Messaging Integration: Hipcricket offers database integration adhering toMobile Marketing Association guidelines. Depending on how your existing members opted into the mobile database, we can provide default opt-in confirmation messages according to short code. We can also integrate with existing CRM systems to develop richer data profiles for future communication. Each user will join by entering his or her unique profile code which will allow us to quickly marry existing data with the new mobile member. Over time we can send service offers and information specifically catered to that user’s profile
- Email Integration: We can leverage your existing email database(s) and the investments that have gone into developing it/them. Tap into your existing email database by offering an incentive to join the mobile club. Similar to the mobile strategy, we will provide unique profile codes so we are able to instantly integrate your CRM database with the Hipcricket AD LIFE™ platform to give your customers an easy way to request information to receive from you anytime, anywhere
- Mobile Web/WAP Site Integration: Deep link your customers into a mobile web experience on their phone where they can enter a contest, opt-in to a club or get more information on the products and services you sell. Hosted by Hipcricket, having a mobile website allows you a richer customer experience and seamless integration with all online and SMS profiles.
- IVR Integration: Infuse Click 2 Call technology in your SMS messages and even on your WAP site to provide another option for your customers to engage with your brand. This gives people the ability to call and speak directly to your sales department or customer service to help them immediately. You can also use IVR to call out to customers with reminders and offers
- Website Integration: We also suggest integrating online registration with the overall database build. You can add a phone number to your registration process and we can confirm via a reply SMS to confirm the double opt-in. Plus you can have a place on your website that asks people if they would like to receive offers on their phone and request customers to only enter their phone number
Conclusion
All of these integration techniques enable you to reach your customers with relevant offers and information where and how they want to receive them. You now have the controls and ability to see what works.