Introduction
Hipcricket realizes that the last thing marketers need are keys to technology without access to experts to help them become proficient. It is why, since 2004, Hipcricket has made account management a top priority.
What is “Account Management”?
If you desire, Hipcricket will provide you with a dedicated account manager who will guide you through the process from start to finish and will always be available to address any questions or concerns at any point during the campaign. Your account manager will also be available for scheduled on-site corporate meetings and/or conference calls to keep all parties up to date on initiatives. To exceed your expectations, your account manager will often enlist the help of the other devoted team members – marketing strategist, project manager, and general counsel, for example – to ensure your mobile campaign is successful.
What it does?
Account managers report to the Director of Client Services as well as the Senior Vice President of Client Services. The team embraces collaboration and works together to share ideas and create concepts that drive client initiatives.
How it works?
Hipcricket account managers serves as the primary business contact for our client and are responsible for clients satisfaction. Hipcricket's account managers consistently provide excellent customer service to accounts, as well as represent client needs and goals within Hipcricket to ensure quality.
Important features and benefits
The Hipcricket account manager’s role is to lead and/or assist customers in some or all of the following:
- Creative development and production of creative campaigns (Mobile messaging, Mobile Web, QR codes, etc.)
- Marketing and strategic projects
- Managing day-to-day account situations / miscellaneous requests from the brand manager (our client)
- Coordinating efforts with other advertising agencies when needed (often times companies work with more than one ad agency)
- Issuing conference reports and meeting recaps
- Setting up meetings internally and with the client
Conclusion
There is no substitute for knowing an industry inside and out. Brands and agencies need to track competitive dynamics, regulatory changes, and advances in technology to compete and thrive in their sector. Hipcricket account managers draw upon years of direct, front-line experience as well as deep industry knowledge to ensure our clients' success.