Introduction
Marketers, retailers, and media publishers are finding QR (Quick Response) Codes a highly effective way to capture the attention of consumers and provide them on-the-spot information about products, promotions, and much more. When embedded in a magazine advertisement, store display, billboard, or product package, QR Codes can create an immediate, personalized connection which can engage, educate, and convert consumers.
Today, over 300 Million US wireless subscribers carry camera phones capable of reading QR Codes. In some countries, including the U.S., 50% of smartphone users already have an application capable of reading one of these codes.
What is "QR Codes"?
Hipcricket QR Code module is an integral part of our AD LIFE™ platform. It helps you create and execute innovative QR Code campaigns with powerful, yet easy-to-use tools. It can also be offered as a stand-alone module or an account manager can help you build a more complex campaigns.
What it does?
Hipcricket QR Code module enables advertising agencies and businesses to create multiple mobile campaigns complete with dynamic QR codes with analytics and reports. Hipcricket's clients can create effective mobile campaigns that call their customers to action with mobile web or streaming video that links back to a custom and interactive micro-site.
How it Works?
The Hipcricket AD LIFE™ platform includes all the tools to generate QR codes, run and modify a QR code campaign and track the campaign.
Hipcricket offers the QR Code module as part of the AD LIFE™ platform and clients won’t encounter an easier interface to create and manage their mobile advertising campaigns. The QR Code module is so easy to use, you can create the bar code yourself using our platform and templates, or we can create custom mobile campaigns for a reasonable setup fee.
The AD LIFE™ reporting dashboard is included with the QR Code module. Analytics and reports provide our clients with valuable information such as where and when customers are viewing and interacting with the mobile advertising campaigns. Hipcricket customers can also easily compare campaign outcomes and modify where their dynamic QR codes point content to maximize campaign results.
Important Features and Benefits
- Generate barcodes
- Create various type of barcodes
- Download barcodes as QR Code or Data Matrix format
- Save as custom image format (png, gif, pdf, eps, svg) and size
- Tracking
- Real-time tracking of all scans showing unique and total numbers
- Collect information of time and date scanned, approximate location and device used Visual presentation of scans by day, week, month and year
- Barcode Management
- Modify and Re-link barcodes at anytime, no need to generate a new one
- Download all created barcodes at once
- Use Recycle Bin folder to restore accidentally deleted barcode
- Generate reports for individual or all barcodes
- Save or print different output file formats: PDF, Plain Text, Microsoft Excel Get detailed metrics
Benefits
- Engage your customers
- Reach the mobile audience
- Highly targeted one-to-one interaction
- Measure results and effectiveness
- You own and manage your data
- Connect offline and online content
- Increase response rates of printed materials
Conclusion
The AD LIFE™ platform is complete for managing your QR Codes campaigns, contents and scans performances.
Available throughout on-demand model (SaaS), AD LIFE provides everything innovative marketers need to manage better their QR Codes.