Introduction
How to align mobile marketing with social media? What happens when the social and mobile devices become even more intertwined? Customers will be able to access their friends’ opinions in real time, make decisions on the fly, and will never make a poor buying decision. Integrating mobile capabilities with social media marketing is well worth it.
What is Hipcricket Mobile SocialConnect?
Converting social network interaction into direct marketing through Facebook pages and Twitter, brands and business owners have the opportunity to directly communicate with their consumers. No longer is there a need for costly and time-consuming focus groups to determine what your customers want. With Hipcricket Mobile SocialConnect, you can now connect your digital marketing activities together and leverage the power of Facebook and Twitter by capturing your fans’ mobile phone number and e-mail and interact on a more personal level with them.
What it does?
There are several ways to cost-effectively build your phone number and e-mail address database or increase the number of "Facebook likes", which can lead to increased constituent participation and retention rates.
Remember the golden rule: Every communication or touch point with a constituent should start or end with a request for a phone number or e-mail address.
With over 500 million users, Facebook is the most popular social network in the world. Brands can have up to tens of millions of fans of Facebook.
How it works?
Hipcricket Mobile SocialConnect was created to help brands and business owner convert “Facebook fans” into direct marketing opportunities and drive traffic to their Facebook pages. Mobile marketing is cost-effective, has an unparalleled open rate – and it works. Every company with an e-mail and mobile phone database should leverage the power of its Facebook fan page and collect customers’ information in order to increase its targeting competences.
Important features and benefits
Hipcricket Mobile SocialConnect and SMS opt-in widget
Features:
- Capture Facebook fans’ mobile phone number, zip code and e-mail address directly from your Facebook page
- Integrate directly into your existing mobile and e-mail database
- Customize the look and feel within the application for proper branding
Benefits:
- Convert social network interaction into direct marketing opportunity
- Reduce acquisition costs for e-mail addresses and mobile phone numbers
Conclusion
Return on Investment is the single biggest focus of marketers today. If you count on communicating with your clients via SMS and e-mail, what does that communication mean to you in terms of real dollars? If your database is so important that it has a significant impact on your business, the real number may be priceless!