Introduction
As pioneers, Hipcricket understood the importance of the mobile web in the early days of mobile marketing and the increasing role it is playing as the use of smartphones increases. During 2011, smartphone usage continued to grow toward 50 percent market share, and several new mobile tablets hit the market. Users are accessing the web via mobile devices at rates unanticipated by even the best analysts. Mobilization is now a necessity.
While users are excited about the possibility of accessing the web on the go, many are extremely disappointed by the lack of mobilized content available on the mobile web.
What is “Mobile SiteBuilder”?
Hipcricket Mobile SiteBuilder is an integral part of our AD LIFE™ platform. It helps you create a meaningful mobile website with powerful, yet easy-to-use tools.
Hipcricket's intellectual property portfolio supports and enhances the mobile web module. Hipcricket owns four patents and has additional patents pending with the United States Patent & Trademark Office.
Hipcricket's family of patents enables targeting of content to end-users. The patents are foundational to the methods used in two primary types of Mobile web operations:
- Device Detection and Mobile Content Rendering
- Customized Content & Mobile Advertising Delivery
What it does?
Hipcricket’s patented Mobile SiteBuilder enables brands and agencies to create dynamic and valuable mobile websites. The SiteBuilder is packed with mobile-friendly features that make it easy for your customers to find what they’re looking for. Very few assets render properly—a cursory check of a dozen top brands prove some of the most recognizable consumer names don’t have a mobile-ready site.
How it Works?
The Hipcricket AD LIFE™ platform is a SaaS-based platform that enables the creation and management of highly customizable mobile websites. It combines powerful content formatting and rendering technology with extensive device libraries and UI building tools in one comprehensive package. Mobile SiteBuilder enables mobile web designers and developers provide an optimized user experience tailored to over 6,500 handsets. AD LIFE™ Mobile SiteBuilder is tablet, SEO, and social media compatible and has an advanced JavaScript design that generates sites in proprietary mark-up language. A reporting dashboard is included with the Mobile SiteBuilder. You will gain access to statistical data on the devices and users that visit your site plus what they do when they get there - geo location, handset make and model, downloads, page impressions, and more.
Important Features and Benefits
- Mobile SiteBuilder: The interface allows for rapid creation and deployment of mobile sites with simple drag and drop modules
- Content Rendering Engine: Your mobile website will render automatically for all web-enabled mobile devices (6500+), including all new device introductions
- Content Formatting: Hipcricket's patents are foundational to the “write once, run everywhere” approach
- Content Handling: Dynamic Mobilization is real time content rendering of existing digital assets into mobile assets for feature phones, smartphones, and tablets
- Content Management: Mobile SiteBuilder offers 3 connection methods for content management
- API based content fetching from CMS
- Direct database connection to CMS
- Inserting of tags into existing content
- Video Transcoding Engine: mobile SiteBuilder generates mobile-optimized videos in eight formats, helping increase stickiness and extend brand awareness by connecting with your audience anytime, anywhere
Conclusion
AD LIFE™ Mobile SiteBuilder makes it possible for small and midsized companies to deliver the best mobile experience for their customers and partners.
The Mobile SiteBuilder is a powerful tool that enables brands and agencies to attract, upsell and retain customers.