Introduction
While the proliferation of smartphones continues, bringing more and better mobile web and application experiences with it, this does not diminish the importance of SMS and MMS. The rise of smartphones has not slowed down SMS usage, and it benefits MMS since it is now easier to create and share multimedia content from mobile devices. Hipcricket customers like Macy’s, Arby’s, and MillerCoors moved products, built databases and loyalty, and view text messaging as an indispensable tool in each brand’s reach strategy.
The fact that these brands and thousands of others have built valuable databases proves that SMS will remain in the core strategy and mobile toolbox.
When it comes to MMS, more mobile subscribers will have sizable data plans, so MMS becomes more viable. More brands are now employing richer messages.
What is Messaging?
Hipcricket Messaging is an integral part of our AD LIFE™ platform. It helps you create and execute innovative mobile marketing campaign with powerful, yet easy-to-use tools.
What it Does?
Using the AD LIFE™ platform, brands and agencies can chose a variety of ways to get their message out to customers or prospects, including SMS text messaging or MMS.
How it Works?
We provide the tools and the people to help you every step of the way. Through AD LIFE™, we give our customers a wide range of ways to create, manage and measure their campaigns. We make it simple to go into the platform and build campaigns and see real-time results from customers responding to your calls to action as well as reporting and optimizing these results. Customers can either manage their campaigns or contact a Hipcricket account manager to do it for them.
Important features and benefits
- Alerts: Engage with those who have raised their hands and said they want to have an ongoing relationship with your brand via SMS &MMS
- Text 2 Win: Make any traditional media interactive with contests that can create buzz and lead to further engagement
- Text 4 Info: Offer your audience additional details on products, services, and more via SMS mobile messaging
- Text 4 Offer: Drive trial and sales through SMS mobile messaging coupons delivered with expiration dates and unique identifying codes Polls: Get the pulse of your audience while creating unique content and interactions to measure your audience’s opinion. Have them help you make data-driven SMS mobile messaging decisions
- Pics & Text 2 Screen: Through user-generated content/social interaction, involve your audience by providing them the opportunity to send in pictures via mobile device
- Mobile Signatures: A perfect souvenir from a sporting event or a concert. Text in to request an autographed picture of your favorite player or music artist, or personality, delivered right to your phone
- API Integration: Through an easy-to-use API, a software development or IT organization can quickly integrate both sending and receiving of mobile messages (such as SMS) into existing software. The product API includes an easy to understand doc as well as code examples in ASP, C#, Java, Perl, PHP (plus cURL and wget) to help you get up and running quickly
Conclusion
Mobile messaging gives marketers the ability to refresh and augment other marketing programs that may be hitting a plateau. Given the potential, no savvy marketer will want to pass up the opportunity to fold mobile marketing into the mix.