This technology enables retailers, restaurants and any business using Visa and MasterCard to track all mobile coupon activity with their existing infrastructure.
HipCricket’s mobile couponing offering is built on a software-as-a-service (SaaS), on-demand platform and provides retailers with the following features and benefits:
- Requires no new hardware, servers or infrastructure
- Eliminates production and distribution costs since there are no paper coupons to be produced
- Delivers real-time analytics and reporting to provide for instant measurability, the ability to make changes mid-campaign and optimize performance on the fly
- Provides easy scalability for regional and national campaigns
- Ties easily into existing membership and loyalty programs
- Offers easy integration with packaging, POS and traditional ads
- Supports unique promotional codes which identify the coupon, and reduce fraudulent redemption
Shoppers have shown significant interest in receiving and using mobile coupons, but up until now, the lack of universal technology and systems have limited adoption. According to a Scarborough survey, 8.6 million households receive coupons via text messaging or email. Recent research from Deloitte shows that 57 percent of consumers said they would want to receive a coupon on their phone.
You can now build customer loyalty and generate repeat business by offering your customers Mobile Coupons, Sweepstakes, Gift Vouchers, Product Sampling, Loyalty Rewards and Product Rebates with HipCricket’s retail redemption technology.