Introduction
More than one-third — 35% (Forrester, 2011) — of interactive marketers say they have implemented or plan to implement mobile display advertising to connect with the 32% of US online adults who are already browsing and using apps on their mobile phones
Forrester expects that mobile Internet usage will increase by a CAGR of 12.7% with 117 million people — 36% of the US population — searching and browsing via their mobile devices by 2015
What is Hipcricket Mobile Advertising Solutions?
- A seasoned interactive team delivering engaging, premium mobile brand experiences to over 120M monthly unique consumers
- An ever-expanding ecosystem of over 50,000 mobile application and 5,000 publisher partners
- Over 130,000 successful mobile marketing campaigns to date
- Whether your approach is display, rich media, consumers’ idle screens, video, SMS or 2D/QR codes, we have the tools and expertise to reach your target audience at critical points along the purchase decision path
What it does: Immediacy. Simplicity. Context.
Design best practices - Our internal team of mobile creative experts helps brands and agencies create assets that resonate with specific mobile experiences
Timely, relevant messages - Mobile users are looking for contextual information that’s relevant to their lives and what’s going on in the world around them and Hipcricket’s permission-based and contextual marketing delivers with opt-in services and more
How it works
Hipcricket mobile advertising solutions target consumers on any mobile device, including feature phones, smartphones, iPads and other tablet devices
Reaching niche audiences - Hipcricket’s mobile targeting capabilities reach niche audiences with location-based technologies that deliver greater precision and utility than PC advertising programs
Hipcricket’s Mobile Advertising Solutions team starts with clients’ goals and objectives and builds focused mobile advertising solutions that exceed expectations
Important features and benefits
- Hipcricket’s focus on delivering the right audience at the right time allows advertisers to target by geography, device, operating system, carrier, demographically-salient content verticals and day part mix
- Engaging Brand Experiences: SMS, Mobile Display, Rich Media, Idle Screen, Video, Custom Sponsorships
- Powerful campaign management and analytics tools allow advertisers to comprehensively monitor, measure, analyze and optimize their campaigns in real time for the best possible results
- Dedicated account management, with support from additional strategic consultants, who can guide brands or agencies in setting up a campaign and managing it through to delivery of the objectives
Conclusion
Hipcricket Mobile Advertising Solutions delivers mobile media strategy and tactics, media planning, campaign execution, reporting, and optimization that effectively drives results for both agencies and brands. Mobile display, rich media, interstitial, video and unique sponsorship opportunities are available across handsets and tablets.