Introduction
How do you keep up with demand for data? Every day, your management, sales and marketing colleagues ask you for insight and key performance indicators. Meeting their demands strains your resources.
Data on mobile marketing transactions and effectiveness is hard to get. It comes in many formats from many sources. It’s difficult and time-consuming to gather, consolidate, interpret and understand. Often, the integrity of the resulting data is not up to your standards and the fragmented sources tell different stories.
What is Hipcricket Analytics?
Hipcricket Analytics helps you leverage your current investments.
In addition to your CRM, MRM, sales, and other systems, you are also managing a large data warehouse project – all of which require information from your mobile marketing reporting system.
You have to deal with data acquisition delays, stretched IT resources, incomplete and/or incompatible information, and often, poor visualization tools - all contributing to decision delays. Hipcricket Analytics can integrate directly into these systems to improve accuracy and streamline information flow.
How it works?
Hipcricket Analytics can help you with:
- Creating views across multiple channels
- Creating time over time event/activity comparisons
- Creating views to compare campaigns against each other (or groups of campaigns)
- Keyword tagging of information for more dynamic information grouping
- Injecting financial or other data to see customer segmentation information, conversion costs and acquisition costs
- Providing intelligent recommendations and assistance using sophisticated analytical feedback
- User friendly and secure drag and drop ad-hoc reporting
- Forecasting
- Consistent analytical tools with sophisticated look and feel for direct capture and integration into presentations
- Integration and inclusion of external environmental data (ie. Twitter, news stories, weather events, other)
Important features and benefits
Features:
- Better information visualization for quicker understanding and decision makingAdvisory tools to help setup and target events
- Personalized web-based reports
- Analytics provides a simple web interface for accessing key data. Non-technical users can generate their own views without your assistance or manual SQL queries. A browser is the only application you need for getting and viewing these reports. Flexible database structure Hipcricket Analytics is capable of providing flexible, aggregated and summarized views of the data contained in the databases. That makes it easy for your users to implement new reports and manage existing ones. It also enables them to combine dimensions – for instance, time, campaign, location and modality – to view data in many ways. They can access increasingly detailed data to reveal trends and market opportunities. Multichannel Analytics: Aggregates data from all modalities and all Hipcricket data sources Multiple integration points to existing CRM infrastructure
- Better information visualization for deeper insight into customers/user
- Better correlation of external influencing facts
BENEFITS:
- Improve sales effectiveness and responsiveness
- Cross-sell products by highlighting and suggesting alternatives or enhancements
- Run effective targeted marketing communications campaign aimed specifically at customer needs
Conclusion
Hipcricket Analytics assures data integrity by delivering comprehensive mobile marketing information from a single source. It works with tools already in place such as Oracle, SAP, Business Objects, or Crystal Reports and frees you from manual processes needed to produce reports.