Measurement & Reporting

• Hipcricket lives and breathes data. We know how important data plays into your marketing decisions. We pride ourselves on partnering with each of our clients to determine their Key Performance Indicators (KPIs) and we use those to help build mobile marketing campaigns that map directly to addressing those metrics. We provide the ability to easily create, manage, report, optimize, and share the success of each and every mobile marketing campaign. We have developed mobile marketing campaigns that have generated as high as 40% opt-in rates and we consistently see our conversion metrics achieve double digits in percentage. These are significant performance numbers compared to traditional direct mail and digital advertising.
• Hipcricket’s Interaction Planner (HIP) includes an extensive reporting module. Each program can be viewed by month, week, day, hour and quarter hour. Further, the mobile marketing platform allows you to drill down on demographic, psychographic, behavioral and location-based metrics.
• For mobile marketing campaigns, Hipcricket provides automated standard reporting, access to our Analytics Reporting Dashboard for standard and ad hoc reporting, Report Generation Functionality (Graphical and Table output from Data, within the tool), and Exportable Data into Microsoft Excel.

ACQUIRE: Hipcricket provides clients with a powerful set of customer engagement and acquisition tools. Through SMS, mobile web (WAP), IVR (Interactive Voice Response), e-mail, online and mobile advertising, campaigns can be run across multiple channels with numerous ways of engagement.

MANAGE: Hipcricket provides industry-leading strategic mobile consultation and support. Our experienced account management team can execute your campaign or we can provide our clients with an intuitive web-based user interface that can be accessed for easy creation, management, reporting and optimization of campaigns.

BUILD: It is easier to retain a customer than it is to acquire a new customer; we know how important Customer Relationship Management is to your business. With that in mind, we have put together seamless ways to integrate your existing databases with our platform to give marketers a simple way to get the information they desire and an effective way for you to manage these custom relationships.

ENGAGE: The customer experience is an on-going relationship. We provide the engagement strategy and tools to help you touch customers in a variety of ways and give them the freedom and control to select their preferred method of communication.

MONETIZE: In addition to driving revenue with deeper customer engagement tools, we can provide your organization with innovative ways to generate revenue. We provide your organization with ways to increase sales and deliver immediate offers to your customers by injecting promotional and offer-based messages into your SMS, WAP sites, website, e-mail and IVR channels.