Web Site

Mobile Marketing Campaigns

Marketing needs to follow consumers who are conducting much of their work, play and personal lives on mobile devices. Opportunities include a growing mobile audience with smartphones and feature phones, precise targeting based on location and insight from mobile data usage by mobile users.

In order to help brands and agencies evolve quickly and keep pace with the speed of innovation in the mobile space, Hipcricket developed the AD LIFE™ platform to help marketers reach consumers on their mobile phone while they're on the go or at home.

The Hipcricket AD LIFE™ platform is built on an API architecture that is compatible with any-size enterprise and customizable for any mobile user experiences. As a Business Process Platform, AD LIFE™ empowers brands and agencies to launch mobile marketing and advertising campaigns along the mobile marketing lifecycle. AD LIFE™ helps you plan, create, interact, assess and optimize all your mobile marketing campaigns from one single platform. AD LIFE™ leverages Hipcricket’s product suite to deliver results on time, on budget and in scope.

Important Features and Benefits

Integrated Marketing Services – Centralize your marketing programs into one integrated campaign. AD LIFE™ provides tools to integrate with your traditional advertising giving you the ability to monitor the effectiveness of all of your marketing efforts.
Mobile Messaging – AD LIFE™ provide a module to create a text call to action to make all your advertising interactive. Simply add a keyword and a short code to your ad to get consumers to interact with your brand. Then send them back a response message that provides more information on your brand or offer.
Mobile Web – AD LIFE™ extends your brand onto the mobile phone. AD LIFE creates custom brand mobile websites to provide consumers with you on their phones.
Mobile Applications – As a full-service software development solution provider, Hipcricket can design, build, test, implement and support your mobile application. Our mobile application creation process methodology reduces risk, cost, and time across the entire project life cycle for all major mobile platforms: iOS, Android, Windows Phone 7 and RIM.
Mobile Advertising Solutions – AD LIFE™ delivers optimized ads to mobile websites and mobile applications. AD LIFE™ can reach mobile consumers via a network of 50,000 mobile applications and 5,000 publishers. Hipcricket mobile advertising solutions offer multiple engaging solutions to reach consumers on their mobile phone in multiple formats including display, rich media, idle screen, video and SMS.
Mobile Coupons – AD LIFE™ enables retailers and brands create and execute innovative mobile couponing campaign with powerful, yet easy-to-use tools. It can also be offered as a stand-alone module or an account manager can help you build a more complex mobile couponing campaign. The AD LIFE™ platform allows the next evolution of consumer couponing where you can reach every mobile subscriber in the U.S. via mobile messaging, mobile web or mobile application.
QR Codes – The AD LIFE™ QR Code module helps brands create and manage measurable 2D barcode campaigns, making it easier for people to navigate and discover content using mobile devices.
Strategic Campaign Consultation and Media Planning – Hipcricket can help you plan your mobile marketing campaigns by offering full service strategic account consultation. We can help you with strategy and provide media buying services to ensure that you are making the best use of your marketing dollars. We can also help you analyze and optimize your campaigns.
Loyalty Programs and Database Marketing – Reward your consumers for interacting with your brand. Loyalty programs have shown success in creating positive relationships between brands and consumers. Build loyal databases with consumer’s information to use for targeted marketing.

With the Hipcricket AD LIFE™ platform you can create and measure solutions for brands, agencies and media companies. AD LIFE™ helps drive brand engagement and increase consumer loyalty by extending brand interaction onto the mobile device. Hipcricket created and executed over 130,000 mobile marketing campaigns for clients and partners through the AD LIFE™ platform.

Hipcricket knows what it takes to connect with your consumers. Our unique technology creates one-to-one relationships between consumers and brands, often based on the trust of permission-based programs. We provide the ultimate mobile platform allowing you to engage and re-market to consumers anytime, anywhere.