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Current Press Releases

Hipcricket continues to be a newsmaker

01.25.12

Hipcricket and Bloomberg Businessweek Team Up for Olympic-Sized Augmented Reality Experience
Hipcricket-Powered QR Code Enables Bloomberg Businessweek Readers to Download Smartphone Apps Featuring U.S. Olympic and Paralympic Hopefuls

01.24.12

Hipcricket Named “Mobile Marketing & Advertising Agency of the Year” Finalist in the GSMA’s Annual Global Mobile Awards
Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry.

01.17.12

Augme Technologies, Inc. Updates Financial Reporting
Company amends its Current Report on Form 8-K which was filed with the Securities and Exchange Commission on December 29, 2011.

01.17.12

Alan Sultan Joins Hipcricket as Senior Vice President of Business Development, Channel Sales
Veteran Mobile Marketing Executive to Extend Company’s Reach through Enterprise Channel Partnerships

01.10.12

Hipcricket Passes Industry-Leading 150,000 Campaign Mark
Mobile Marketing and Advertising Leader Records 76% Growth in Campaigns in 2011 Versus 2010

01.09.12

Augme Technologies Announces Trial Date in Yahoo! Patent Infringement Lawsuit
Case to Proceed to Trial on January 7, 2013

01.09.12

Augme Technologies, Inc. Reports Third Quarter Revenue of $4.4 Million
Revenue Increases 244% Sequentially.

12.20.11

Augme Technologies Schedules Third Quarter Fiscal 2012 Earnings Conference Call
Company to report financial results for the third quarter of fiscal 2012 ended November 30, 2011 before the market opens on Monday, January 9, 2012.

12.15.11

U.S. District Court of New York Reactivates Augme Patent and Trademark Infringement Case Filed in 2009 Against AOL, Time Warner, Platform-A
Pretrial Conference Scheduled for January 25, 2012

12.12.11

Augme Technologies Finalizes 2012 Strategy for IP Portfolio Expansion with ipCapital Group
In June 2011, Augme announced that it had retained ipCapital Group to support the strategic expansion and monetization of the Company’s IP portfolio.

12.09.11

Jeff Jaffrey Joins Augme Technologies’ Advisory Board
International Investor to Play Key Advisory Role

12.08.11

Hipcricket Helps American Cancer Society Expand Mobile Efforts
Mobile Agency of Record to Power Localized Information Sharing for More than 5,000 ‘Relay for Life®’ Events Nationwide.

12.06.11

Augme Technologies Expects to Report Record Third Quarter Revenue of More Than $4.4 Million
Company continues to generate strong customer demand with AD LIFETM v4.3 mobile marketing SaaS platform.

12.02.11

Augme Technologies, Inc. Comments on USPTO Reexamination Decision
Augme Technologies today commented on the United States Patent and Trademark Office’s, (“USPTO”) decision to grant Yahoo Inc.’s request for reexamination on the Company’s U.S. Patent No. 7,269,636.

11.22.11

Kikkoman Expands Marketing Efforts with New Mobile Program Powered by Hipcricket
Consumers Can Use Mobile To Receive Innovative Turkey Brining Tips and Coupons this Holiday Season

11.17.11

Augme Technologies Announces Successful Closing of $20.2 Million Public Offering of Common Stock
Previously announced public offering for 9,400,000 shares of common stock at a price to the public of $2.15 per share

11.15.11

Delilah’s Nationally Syndicated Radio Show Leverages Hipcricket for Mobile Marketing
Popular Program Helps Advertisers Reach Female Listeners Through Mobile Channels

11.11.11

Augme Technologies, Inc. Receives Two Patents Providing Exclusive Ownership of New Mobile Targeting Technology in the U.S. Market
New Patents Further Expand Augme’s Growing Mobile Marketing Intellectual Property Portfolio and Provide Another Barrier to Entry for its Industry-Leading Mobile Marketing Business

11.03.11

Perrier Gets Party Started with International Hipcricket Mobile Marketing Promotion
Bottled Water Company Deploys Hipcricket-Developed Mobile Websites, QR Codes and Interactive Voice Response in “Le Club Perrier” Promotion

11.01.11

Virginia Lottery Launches Multichannel Mobile Strategy with Hipcricket
Lottery to Mobilize Customer Relationship Strategy, Increase Engagement through Mobile Interactions

10.24.11

Frost & Sullivan Calls Hipcricket “The Preferred Provider of High Impact Mobile Marketing Solutions in the United States”
Frost & Sullivan Recognizes Hipcricket with the North American Customer Value Enhancement Award; Says Company, When Combined With Augme Technologies, Is an “Industry Powerhouse”

10.20.11

Consumers Increasingly Turn to Mobile Retail Websites As They Shop to Find Products, Special Offers and Competitive Prices
Mobile Web Emerges As Critical Channel for Retailers to Reach Shoppers; Consumers Still Waiting For Mobile Engagement from Favorite Brands

9.26.11

Augme Technologies, Inc. Achieves Oracle Validated Integration with Oracle CRM On Demand
Augme’s AD LIFE™ Solution Extends the Reach of Oracle CRM On Demand Marketing to Include the Mobile Channel

9.7.11

FordDirect Announces New Texting Service to Ease the Shopping Process for Consumers
Service has generated a 14% lead conversion rate by integrating mobile elements into all print, television advertising

8.30.11

Augme Technologies Completes Acquisition of Assets of Mobile Marketing and Advertising Leader Hipcricket, Inc.
Combined Entity to Provide One-Stop Mobile Marketing Solutions For Consumer Brands, Agencies, Pharmaceutical/Health and Media Companies

8.11.11

Hipcricket Powers 130,000th Campaign
Mobile Marketing and Advertising Leader Reaches Milestone Via Momentum from Mobile CRM, Mobile-Social, MMS, QR Codes and SMS Campaigns

8.4.11

Augme Technologies Enters into Agreement to Purchase Assets of Mobile Marketing and Advertising Leader Hipcricket
Combined Entity to Provide One-Stop Mobile Marketing Solutions For Consumer Brands, Agencies, Pharmaceutical/Health and Media Companies

6.28.11

Hipcricket Powers Mobile Marketing Programs for Ramar Communications’ Radio and Television Stations
Lubbock, Texas-Based Broadcaster Partners with Hipcricket to Increase Audience Engagement and Integrate Mobile into CRM Initiatives

6.01.11

Texas Motor Speedway Selects Hipcricket to Power Mobile Marketing Initiatives for NASCAR Races and Special Events
Hipcricket’s Mobile Marketing Platform Empowers Texas Motor Speedway to Expand its Fan Base and Significantly Enhance its Customer Relationships

5.24.11

Hipcricket Powers 100,000th Campaign
America’s Mobile Marketing and Advertising Leader Vaults Key Milestone, Fueled by Across-the-Board Momentum from CRM, Mobile-Social, QR Codes and SMS Campaigns

3.29.11

Hipcricket Platform to Shape American Cancer Society Information on Mobile Devices
Mobile Marketing to Play a Key Role in Coordination, Outreach and Awareness during Relay for Life® Events

3.09.11

Hipcricket Powers ISIS, Inc.'s Mobile Programs to Connect Youth and Young Adults with Critical Health Services
With Information and Reminders via Mobile, ISIS, Inc. Communicates with Teens the Way They Communicate with Each Other

2.15.11

Hipcricket’s New HIP 7.0 Platform Extends Companies’Mobile Marketing and Advertising Campaigns to the Facebook® Platform
Major Upgrade to Hipcricket’s Cloud-Based Platform Enables Brands, Media Companies and Enterprise Customers to Leverage the Power of Social Networking and Maximize Return on Their Existing Data

1.24.11

Hipcricket’s Karen Buelterman Named Woman To Watch By Leading News Publication Mobile Marketer
Honor Touts Client Services Manager’s Experience and Leadership