2008 News

Mobile Marketing trends into 2009 

JVC Touts 'Dark Knight' DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC builds an integrated promotion around the launch of the movie Batman "The Dark Knight"

JVC Rolls Out SMS Ad Campaign In Times Square
Promotion included actors dressed up as the Joker's henchmen handing out playing cards in Times Square with instructions on how to text to win prizes

The Mobile Economy
It's time to give consideration to mobile during these tough economic times

HipCricket Adds 30-Year Veteran McCarthy
HipCricket appoints Kevin McCarthy as Senior Director of Broadcast Sales

Broadcast Talent Flocks to Mobile
HipCricket announces Kevin McCarthy to lead the company's broadcast sales efforts

"Got Milk?" Goes Mobile For "White Gold" Teen Milk Campaign
The California Milk Processor Board tapped HipCricket to include a first ever mobile initiative into the milk campaign

Got Milk...and Mobile Marketing
California Milk Processor Board leveraged the mobile expertise of HipCricket to include a first-ever mobile element into the celebrated milk campaign

Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing visible through successful utilization and development of the mobile channel

How Do Consumers Really Use Their Mobile Phones?
Three recent studies provide a snapshot of the mobile landscape

HipCricket has revealed that marketing campaigns done thorugh mobile/SMS have yielded higher results for advertisers than any other medium

HipCricket: 50% Remember Mobile Marketing Messages
Mobile campaigns yield much higher response than other forms of advertising

Nestle Mobile Campaign Raises Awareness for Arrowhead Water
Survey found that 44 percent of the opted in consumers will consider buying Arrowhead products after seeing and participating in the promotion

HipCricket: SMS Is Still the Wave of the Future
Impact of Mobile Marketing visible through successful utilization and development of the mobile channel

HipCricket, Enticent Partner to Help Media Companies With Mobile
HipCricket and Enticent will provide broadcast stations with a single point-registration process and the ability for their audiences to earn loyalty points

Radio-Info.com talks with one of the founding members of HipCricket, CEO Ivan Braiker, a 30-year veteran of the broadcast industry

Only within the last year has the telephone done something new for radio: make money

HipCricket, Enticent Partner Up
The more listeners participate, the more points they earn

HipCricket Takes Frost Award
HipCricket receives an award for being the clear market leader within its target segment by Frost & Sullivan

HipCricket, which operates the largest Hispanic mobile marketing network, has named David Jones as the network's first general manager

HipCricket Taps Jones as GM of Hispanic Mobile Network
David Jones will lead the Hispanic Network that currently reaches 14 of the top 15 Hispanic markets

Mobile Drive to Web
Mobile is the connective tissue that creates continuity between all mediums

Experts Debunk Mobile Marketing Myths
Mobile Marketing myths highlighted and debunked by industry experts

HipCricket has renewed and expanded its partnership with Clear Channel owned rep firm Katz Media Group

McCormick Joins HipCricket as VP
Dennis McCormick joined HipCricket as Vice President of Sales and Client Development

HipCricket Hires Dennis McCormick as VP/Sales & CD
With extensive experience and proven success in broadcast and with brands, Dennis' expertise and track record in an invaluable asset

HipCricket Hires Vice President of Sales and Client Development
With nearly three decades in broadcast sales, McCormick will bring his extensive experience in growing revenue for radio and television affiliates in the Seattle market

HipCricket Signs SBS
Mobile marketing agency HipCricket has signed the radio, TV stations and web portal owned and operated by Spanish Broadcasting System

HipCricket Signs Mobile Ad Deal With Spanish Broadcaster
In a recent MMA study, 32% of Hispanic consumers indicated that they were moderately or highly receptive to mobile marketing messages

HipCricket Agrees Network Deal With Spanish Broadcasting System
With this addition, HipCricket's Hispanic Mobile Marketing Network will now reach over seven million listeners and viewers

Spanish Broadcasting System joins HipCricket's Mobile Marketing Network

HipCricket's Hispanic Mobile Marketing Network enables marketers to tap into and customize a media plan of Hispanic stations in the network

HipCricket Extends Reach with Spanish Broadcasting System
Mobile Marketing firm HipCricket inks Spanish Broadcast System's entire line-up of radio outlets to its Hispanic Mobile Marketing Network

HipCricket Names Kraig Kitchin to Board
Kraig shares interest in making traditional media interactive

Kitchin Joins HipCricket As Bray Departs
Former Premiere Radio Networks president and COO Kraig T. Kitchin will join HipCricket’s board of directors

Former Premiere COO Kitchin Joins HipCricket Board
Former Premiere Radio Networks President/COO and founder Kraig Kitchin joins the board of directors of mobile marketing firm HipCricket

The board of directors of mobile marketer HipCricket has a new addition: former Premiere Radio Networks President/COO Kraig Kitchin

Entrepreneurial Companies honored at Eastside Business Awards
HipCricket receives the Eastside Small Business Award

HipCricket Launches Hispanic Mobile Marketing Network
Bustos Media, Lotus Communications, and Davidson Media Group are among the first members of the new Hispanic Mobile Marketing Network

HipCricket debuts Hispanic Mobile Marketing Network
The Hispanic Mobile Marketing Network currently covers 50 percent of the most populous Hispanic communities nationwide

Say 'Hola' To The Underserved
Say Hola to the Future of Mobile

HipCricket Creates Hispanic Mobile Marketing Network
The Hispanic Mobile Marketing Network will bring together radio and TV broadcasters with marketers to deliver targeted and interactive digital marketing campaigns via text messages on phones and devices

Hispanic media companies and brands will have ability to send out interactive messages to targeted mobile devices

Marketers are taking advantage of the fact that Hispanics are ahead of the general market on mobile data use
"Hispanics lead the way and are the No. 1 consumers on a lot of the various segments related to the mobile phone and, in text, they absolutely lead the way," said Ivan Braiker, CEO of HipCricket

Marketers can now create a dialogue with their consumers via mobile

Jameson whiskey runs mobile campaign for St. Patrick's Day
Celebrating St. Patrick's Day with Jameson's Irish Toasts

HipCricket Partners with Jim Rome Show
Engaging two million weekly listeners across 200 radio stations

Premier Radio Networks’ Jim Rome Show Selects HipCricket
Increase Participation, Listenership and Audience Loyalty

How Advertisers Fumbled Mobile Marketing At The Super Bowl
Steve Siegel, Vice President for Brand Solutions at HipCricket, saw a missed opportunity

For Marketing, the Most Valuable Player Might Be YouTube
Steve Siegel, Vice President for Brand Solutions at HipCricket sees disappointment in the lack of mobile during the Super Bowl

Dropping the Ball
Maybe I was watching the wrong game on Sunday

On The Verge
Looking across that coveted, yet difficult to reach, 18-34 demographic?