11.19.09
MillerCoors’ Coors Light and reggaeton artist Daddy Yankee are teaming up to promote the release of his new single "Grito Mundial," and mobile is part of the marketing mix
11.12.09
Rite Aid, an American retail pharmacy, saw a significant increase in store traffic by providing coupon offers to consumers via mobile
11.11.09
HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club
11.11.09
Mobile campaign sells 34 for cars in one day for Fox Chevy
11.10.09
What is the right answer for marketers when implementing a mobile campaign? Find a balance
11.10.09
Debate between the buzz of the iPhone versus the sheer number of consumers using smartphones
11.6.09
HipCricket's CEO, Ivan Braiker, shares the entrepreneurial truths he has learned along the way
11.4.09
Growing consumer interest in mobile marketing and customer loyalty programs has
created a significant opportunity for brands to connect with customers on their mobile
devices
10.30.09
83% of consumers surveyed claim that their favorite brands have yet to market to them via their most personal device, the mobile phone
10.14.09
Maryland based Chevrolet dealer sell 34 cards in one day through a mobile marketing program used to drive consumers to the dealership
10.7.09
Companies have noted consumer interest in mobile coupons and have proactively taken action
10.1.09
HipCricket gives brands and retailers a greater reach than mobile coupon services that require added technology and hardware for both the retailer and the consumer
9.29.09
HipCricket's simple yet effective solution to mobile couponing
9.23.09
Basic ground rules for getting your business started with mobile marketing
9.16.09
HipCricket's CEO interviewed on background of HipCricket as well as advice for fellow entrepreneurs
9.16.09
Mobile alerts represent a great convenience for consumers, but what many do not realize is they also represent a great opportunity for marketers
9.11.09
Fox’s test-phase program Wedlock or Deadlock has turned to mobile to create further viewer interaction with the hopes of launching the reality show nationwide
9.10.09
What brands' campaigns work best in the mobile marketing space in conjunction with traditional media
9.10.09
Nestle continues their mobile marketing efforts by taking them abroad to Europe
9.4.09
A look into Twitter vs. mobile marketing. Are they interchangeable, complementary, or even necessary?
9.2.09
Mobile marketing is a robust pyramid with several layers that can help you acheive your results, focusing one only one layer can hinder your results
9.1.09
Ivan Braiker, HipCricket's Founder and CEO, discusses how broadcasters can maximize non-traditional revenue through mobile marketing
8.21.09
Mobile brought Obama closer to the people during the election, now is the time to use mobile again to deliver messages regarding the healthcare debate
8.18.09
The down economy is forcing marketers to optimize their efforts in every channel, including mobile
8.17.09
Marketers can add layers to their campaigns by utilizing the broad marketing capabilities possible on a mobile phone
8.13.09
Key to mobile success: Moving beyond singular campaigns and cool apps
8.13.09
Message to retailers: "when the times get tough, the tough get innovative"
8.12.09
The city of Baltimore has launched its "PEACE" initiative powered by HipCricket
8.12.09
HipCricket's COO, Eric Harber, discusses incorporating mobile into back to school marketing plans
8.10.09
Mobile marketing is going to get greener, much greener
7.31.09
The mobile world is helping to spread awareness of 2D bar codes and in turn gradually moving mainstream media towards 2D utilization
6.18.09
Mobile marketing making strides in the brand world by providing responsive ads targeting consumers
6.04.09
A deeper dive into the coupon debate from the Mobile Marketing Forum in New York
5.18.09
Permission based marketing is the holy grail for an advertiser
5.05.09
HipCricket providing the tools to allow broadcasters increased interactivity
5.02.09
Mobile is the vehicle to build valuable databases and to deliver on the calls to action that savvy marketers include in traditional media
4.30.09
Sports station utilizes text pushes to create appointment listening doubling their cume
4.29.09
With 270 million mobile subscribers in the U.S. at the end of 2008, can a brand seeking a rich mobile experience rely solely on the iPhone with a reach of 17 million?
4.28.09
Arguably the best marketing campaigns are integrated
4.22.09
The Mobile Phone is Connecting Listeners and Viewers with Broadcasters Like Never Before
4.20.09
Three integrative marketing campaigns from the brand world
4.01.09
The personal relationship users have with their mobile phones attracts advertisers to utilize mobile marketing
3.30.09
Eric discusses how Jiffy Lube added mobile coupons to its radio ads to increase engagement
3.25.09
HipCricket is teaming with Mexican investors Pablo Peralta and Enrique Lopez-Negrete to expand HipCricket internationally
3.24.09
One of the biggest myths is that text messaging is a young person’s activity
3.21.09
Consumers will grow more comfortable giving up certain personal details if they feel they are opting in to get something that represents value to them
3.17.09
HipCricket de Mexico will produce measurable, ROI-driven programs for entities seeking to reach Mexican consumers
3.17.09
HipCricket is going international, beginning with a new strategic partnership in Mexico, with investors Pablo Peralta and Enrique Lopez-Negrete
3.17.09
Mobile marketing outfit HipCricket is going international
3.17.09
According to eMarketer, the segment will attract $6.5 billion in ad revenues by 2012
3.16.09
Some version of this technology will probably take hold as one form of mobile marketing in the US
3.12.09
Cold Stone was looking for a way to increase customer loyalty through a mobile marketing campaign, one that provided immediate, measurable results
3.12.09
SMS adds to a broadcaster's portfolio a product that can give an advertiser a longstanding relationship with customers
3.10.09
Mobile has quickly become the go-to platform to reach consumers where they're already most engaged
3.3.09
SMS has the potential to connect brands with significant portions of the more than 150 million who text on a regular basis
2.27.09
Mobile is the most personal channel yet, and more marketing dollars are making their
way there
2.23.09
SMS is the dominant form of mobile marketing, still
2.16.09
Text messaging: mobile, measurable and cheap
2.16.09
For marketers looking to show results, the growing mobile marketing space offers promise