Hipcricket's History
Launched in 2004, Hipcricket is a mobile marketing software and services company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospects. Developed by industry experts, Hipcricket’s unique and innovative technology connects marketers to their target audience via the mobile phone. By making every mobile advertisement and promotion interactive, Hipcricket delivers proven and measurable results that are transforming how brands and broadcasters approach interactive marketing.
About the Market
Mobile phones are the most widely-owned device on the planet. Text messaging already has twice the reach of the Internet. In the U.S., there are more texts sent per day than mobile-originated calls placed.
Approximately 95 percent of all cell phones are text-enabled, totaling more than 255 million users in the U.S. alone.
Marketing via mobile phones provides unparalleled digital reach
- More mobile phones than PCs or TVs
- Most phones support a browser, and almost all support SMS text messaging
Mobile marketing is forecast to grow from $3 billion in 2010 to $6 billion in 2014 (JP Morgan)
Borrell states that by 2014 about half of all online ad dollars will be spent on mobile
Hipcricket’s Value Proposition
Hipcricket drives revenue and increases customer loyalty by providing a comprehensive one-stop solution to create, manage, analyze, and optimize impactful mobile marketing campaigns
Hipcricket’s Technology
Delivered as a software as a service (SaaS) platform, HIP 7.0 provides brands and agencies with powerful capabilities to create national and local mobile campaigns through SMS (including mobile coupons), Mobile Web, applications, and Interactive Voice Response (IVR). HIP 7.0 also provides access to the Hipcricket Mobile Marketing and Advertising Network through display advertising and to customers who have opted in to receive relevant marketing and advertising offers via SMS. The Hipcricket network gives brands and agencies access to more than 50 million unique users across Hipcricket's national footprint representing over 250 million impressions per month.
Beyond the benefits inherent in its simple yet powerful cloud-based delivery model, HIP 7.0 includes the following new features:
- Enhanced Integration with Enterprise Marketing Systems for Superior Cross-Channel Campaign Management: Hipcricket has created a comprehensive library of application programming interfaces (APIs) so that HIP 7.0 can tie directly to customers' CRM and MRM systems. When integrated, the business and marketing information from HIP 7.0 flows into one marketing database, giving non-technical managers a complete, 360-degree view of all of their customers and campaigns across all channels while ensuring data integrity. Customers can also integrate HIP 7.0 with large data warehouses to improve customer information accuracy and streamline information flow.
- Industry-Leading Hyperlocal Targeting for New Sales: HIP 7.0 enables users to create hyperlocal campaigns, based on GPS data or other gathered data as well as declared information. For example, a customer who has opted in to share his GPS data could be "detected" upon entering a store and offered an SMS coupon.
- Unmatched Flexibility of Engagement: On the creative/campaign execution side, customers can work with a Hipcricket account executive to plan and execute their campaign, or create a campaign themselves with the platform's powerful self-service capabilities. On the technical side, HIP 7.0's SaaS delivery provides a lower total cost-of-ownership without the need for expensive infrastructure investments.
- Enhanced Analytics: HIP 7.0 includes Hipcricket's industry-leading reporting and analytics capabilities which enable businesses to comprehensively monitor campaigns, analyze results, and make campaign changes in real time for the best possible results and return on investment.
Hipcricket Campaigns
Hipcricket campaigns are unique and fully customizable to marketers’ specific needs. To see examples of what Hipcricket has done in the past, follow the links below:
Hipcricket’s Team
Hipcricket’s team of more than 50 is based in Kirkland, Washington, New York and Mexico City. The company’s knowledgeable senior management consists of Ivan Braiker, Chief Executive Officer; Eric Harber, President and Chief Operating Officer; Jeff Hasen, Chief Marketing Officer; Tom Virgin, Chief Financial Officer; Doug Stovall, Senior Vice President of Sales and Client Services; and Greg York, Vice President of Engineering.
Hipcricket’s customer service is available 24 hours a day, seven days a week. Hipcricket is able to ensure the highest quality, most responsive service possible.
Hipcricket’s Clients
Hipcricket’s proven technology and experienced account management teams have provided measurable successes for clients such as Macy’s, Nestlé, KFC, CBS, and Clear Channel.
“This is the best tool we could have given to our sellers! The technology is incredibly impressive and you will not find a better team to work with. The service and ideas generated by the Hipcricket Team are top notch – they respond almost instantly to questions and are so very helpful. They truly become your partner.”
- Kris Foley, General Sales Manager, KISS Clevelan