Luxury Daily - Bloomingdale’s ignites in-store Hot event with mobile, social additions “Smart brand marketers are combining text and richer experiences,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “SMS provides reach and Bloomingdale’s is wisely adding interactive elements that have a cool factor and personalize the fashion experience.

Ad Operations Online - Hipcricket and Spanish Broadcasting System Extend Relationship to Bring New Mobile Opportunities to Advertisers Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), and Spanish Broadcasting System (NASDAQ: SBSA) (SBS), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, today announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

Media Post - Authors Roundtable Video @ Mobile Insider Summit
MODERATOR: Richard Krueger, Senior Director of Marketing, Microstrategy
PANELISTS: Jed Alpert, CEO, Mobile Commons; Jeff Hasen, CMO, HipCricket @jeffhasen; Chuck Martin, Author, The Third Screen @chuckmartin; Mike Proulx, Senior VP, Digital Strategy

SYS-CON - Hipcricket and Spanish Broadcasting System Extend Relationship to Bring New Mobile Opportunities Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), and Spanish Broadcasting System (NASDAQ: SBSA) (SBS), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, today announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

Mobile Marketer | 5 common mobile marketing mistakes Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site, which can deteriorate the user experience. Mobile provides great opportunities for companies to reach as many consumers as possible on a device that is personal to them. With the explosion of new technologies such as augmented reality and QR codes, marketers are adding them into the marketing mix to reach tech-savvy consumers. Here, industry experts sound off on the five common mobile marketing mistakes.

mobilegroove - Mobile Insider Summit Takeaways Marketers Need To Know Two massive brands shared their mobile stories this week at the content-rich Mobile Insider Summit in Lake Tahoe, Nevada. Each brand has accelerated its mobile efforts to drive sales, engagement, and loyalty. Wells Fargo & Company, a financial services company with $1.3 trillion in assets, serves one in three households in the U.S. More than 10 percent of its 70 million customers use mobile to interact with the company for at least part of their customer journey.

iMediaConnection - What the Industry and Rio Olympic Games Can Learn from #NBCFail Rather than consider the following a delayed analysis of the much tweeted-about NBC Olympics London telecast, think of this as a preview of the Rio Games four years hence. NBC would certainly spin it that way.

E-Commerce Times - Mobile CRM: Mobile CRM: Cost Center or Profit Maker? Part 1 Jeff Hasen, Hipcricket's CMO, recently had what he called his "10 millionth" bad customer experience with Comcast. It's galling enough to be treated poorly by a company when you buy just about all of its services, as Hasen does with Comcast. Worse, though, is when you are a mobile CRM expert, as Hasen is, and can so plainly see how easy it would be for Comcast to lighten some of its customers' suffering as they work their way painfully through the service system.

Mobile Leaders Alliance - What Brand Marketers Should Be Asking About Mobile No one can argue that marketers aren’t using mobile: Mobile spending has passed both email and social media, and it’s expected to reach $8.2 billion by 2016. (And consumers are warming up to it, too, with mobile commerce projected to be $31 billion in five years.) But few companies are marketing well: Many simply repurpose their online ads, missing out on the true potential of the mobile audience. In Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (Wiley; May 2012) Jeff Hasen, Hipcricket’s chief marketing officer, helps advertisers get to the issues that will really drive revenue.

Luxury Daily - Michael Kors taps Instagram contest for limited-edition watch push U.S. label Michael Kors is hosting a mobile contest on the Instagram application during which users can flaunt their favorite brand watch for the chance to win a limited-edition timepiece. Instagram users can upload an image with hashtag #MKTimeless for the chance to win one of three numbered New York Limited Edition Runway Watch timepieces. Michael Kors could potentially get a lot of mobile traction in this effort, but should monitor submissions and highlight those that match the existing brand image.

IBD.com - See Gender Gap In Mobile Ads A survey says there's a difference in how men and women interact with mobile ads. Hipcricket, a mobile marketing and advertising unit of Augme Technologies, found that 44% of women showed more interest in getting mobile coupons vs. 40% for men. However, 35% of men said they were likely to redeem those coupons compared to 27% of women.

Wall St. Cheat Sheet - News Corp. Names NEW CCO and 4 Media Titans Making Waves Augme plans to end its case against AOL and Tacoda which is related to the Tacoda system as acquired by AOL but only as used before AOL’s integration of the system into its own operations.

SYS-CON Media - Augme Technologies Provides Patent Litigation Update Augme Technologies, Inc. (OTCBB: AUGT), ("Augme") or (the "Company") a technology and services leader in interactive media and mobile marketing, today released the following update on the Company's on-going patent enforcement activities, including its seven federal lawsuits involving four of the Company's issued United States patents.

Radio Ink - What Mobile Ad Stats Mean for Radio In June, my company Hipcricket distributed a national survey via email in hopes that results would provide insight into consumer behavior and attitudes toward mobile advertising. For radio station owners, it is clear that their listeners have gone mobile, and mobile marketing/advertising has popped up as a key way to drive revenue for the station and its advertisers. For one, it drives increased interaction and brand awareness through another channel for content -- whether it’s a live stream of your audio, Web-only audio, or video programming. But for the purposes of our survey results, lets focus on how and why monetizing through mobile ads is a no-brainer. The numbers speak for themselves.

MediaPost - 54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result ofa mobile ad, and 58% would be willing to provide personal information via a mobile website in return for a reward or coupon, twice as likely as those in the 45-54 year old category.

Mobile Marketer - London Olympics’ “live” NBC coverage: Dead on arrival Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority.

Mobile Marketer - Top do’s and don’ts of SMS SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins. Marketers are continually looking at different mediums to further engage with consumers and increase sales. Additionally, SMS presents companies with a big opportunity to accomplish these goals.

Luxury Daily - The difference between affluent male and female mobile customers Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce. Brands that want to encourage mobile transactions should work to create a different application experience for male and female consumers and be sure to make that experience relevant for their existing consumer base. In contrast, mobile strategies such as QR codes and SMS messaging do not need to be reworked for each shopping style, but should continue to be as tailored as an entire marketing strategy.

brand-e - Half of smartphone owners have viewed a mobile ad Forty six percent of smartphone owners have viewed a mobile ad and almost two thirds have completed at least one purchase as a result of mobile advertising, according to Hipcricket’s Mobile Advertising Survey. In addition, 45% of respondents say they have referred a product or service to a friend as a direct result of mobile advertising.

Pocket-Promo - Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising. The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising.

MarketingProfs - Mobile - Brands Missing Out on Mobile Ad Opportunities Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a mobile ad, according to a survey from Hipcricket Inc. Some 46% of surveyed smartphone owners have viewed a mobile ad; among them, 64% have completed at least one purchase as a result of doing so.

mHealthWatch - Hipcricket & ISIS Partner for Mobile Health Resources It was announced today that ISIS, a national nonprofit organization that uses technology for sexual health promotion and disease prevention, has partnered with mobile messaging provider Hipcricket to power a series of mobile Websites as an additional means of engagement to offer teens and young adults choices in how they prefer to interact with critical health information.

mHiMSS - Hipcricket extends relationship with ISIS to provide mobile health resources to teens and young adults Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, announced that it has extended its relationship with ISIS, Inc., a national nonprofit organization based in Oakland, California that uses technology for sexual health promotion and disease prevention, to include mobile Web development. By adding a mobile Web component as part of a three-year contract, ISIS is providing yet another means of engagement, offering its audience additional choices in how they prefer to interact with critical health information.

mHeathWatch | Hipcricket & ISIS Partner for Mobile Health Resources It was announced today that ISIS, a national nonprofit organization that uses technology for sexual health promotion and disease prevention, has partnered with mobile messaging provider Hipcricket to power a series of mobile Websites as an additional means of engagement to offer teens and young adults choices in how they prefer to interact with critical health information.

Tech24 - Augme Technologies Inc. (AUGT) Stock slightly increases in Wednesday’s Session The share prices of Augme Technologies Inc. (OTCBB: AUGT), a company that provides strategic services and mobile marketing technology to leading consumer and healthcare brands slightly increased in Wednesday’s Session. The stock closed at $2.01, which was a 4.15% increase from its previous close of $1.93. The stock opened at $1.93 and its intraday range was between $1.93 and $2.08. AUGT had been between $1.17 and $3.74 in the previous 52 weeks. The earnings per share is $-0.38. The company’s total market cap stands at $196.46 million.

BtoB Magazine - Study: Mobile users eager to use ads Mobile users show significant interest and participation with the mobile advertising they receive but, to a large extent, are not receiving ads from their favorite brands, according to a study by mobile marketing agency Hipcricket Inc.

bnetTV - Jeff Hasen from Hipcricket at the 2012 MMA Forum held in NYC bnetTV speaks with Jeff Hasen from Hipcricket at the 2012 MMA Forum held in NYC. Recognized as the leader of U.S. mobile marketing companies, Hipcricket is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales.

Internet2Go - Mobile Ad Survey: Coupons Still King, Brands Mostly Missing the Boat Mobile ad network HipCricket released its latest mobile advertising survey. The poll of 650 US mobile phone owners asked a range of questions about mobile advertising and device ownership. Among the survey respondents, 73% said they owned smartphones while 43% reported owning tablets. These percentages are higher than US national averages, which are closer to 50% and 30% respectively. Among smartphone owners, the HipCricket survey was comprised of 43% iPhones, 38% Android handsets and 16% BlackBerry devices.

Mobile Marketer - What marketers risk by not taking a mobile-first approach Marketers need to understand that mobile is no longer a nice-to-have and, while companies such as Gilt Groupe and Disney are seeing success thanks to their mobile-first approach, a majority of companies have yet to adopt the same mentality and are missing out on a big opportunity.

BizReport - Hipcricket: Mobile shoppers buying because of mobile ads According to the new Mobile Advertising Survey 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad. The bad news? Nearly three-quarters (74%) haven't received mobile ads from their favorite brands - which means some brands are missing the mobile boat.

NTG - New Survey Reveals Brand Opportunity to Reach Active Consumers Via Targeted Mobile Ads Consumers show significant interest and participation in mobile advertising, according to a new survey conducted by Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”). The Mobile Advertising Survey found that 46 percent of smartphone owners have viewed a mobile ad and 64 percent have completed at least one purchase as a result of mobile advertising. However, an overwhelming 74 percent replied that their favorite brands have not advertised to them on their mobile devices, representing a significant missed opportunity for companies and their advertising agencies. Survey results also revealed substantial interest and participation among the attractive 25-34 year old demographic and consumers in higher income brackets.

Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising. However, a surprisingly high 74 percent replied that their favorite brands have not advertised to them on their mobile devices, representing “a significant missed opportunity for companies and their advertising agencies,” according to the company.

Biz Report | Hipcricket: Mobile shoppers buying because of mobile ads More developments in the world of mobile patents, and mobile advertising, as it happens: mobile marketing company Augme Technologies has purchased five patents covering mobile VoIP and other technologies, and a further 25 related patent applications, which it says it will use to spearhead its move into new services — and the legal defense of existing ones. The move comes as mobile VoIP services continue to grow in prominence thanks to companies like Skype, Twilio and the profusion of smartphone apps that offer internet-based calling services.

Mobile Marketing Watch - Innovation is Relative. Don’t Let it Move your Business Backwards Have you ever been in a meeting where you’re told your ideas are not “innovative” enough? “We just need to be more innovative” the meeting organizer says. Your boss chimes in, “I’ve seen other people doing something similar, Let’s come up with something more cutting edge.”

Mobile Marketer - Lionsgate Home Entertainment aims for DVD sales through mobile initiative Lionsgate Home Entertainment is relying on mobile advertising as a medium to drive sales for the television show "Boss." Lionsgate is using the mobile ads to drive DVD and Blu-Ray from the TV series. The ads are running inside the Wall Street Journal iPhone application.

Luxury Daily - What are luxury automakers doing on mobile? “Mobile is essential for luxury automakers,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “Would-be buyers are often out-and-about, looking for real-time inventory, hours of operation and directions. “Especially in targeting the affluent demographic, it is an awful miss if the business does not think local as well as mobile,” he said.

Seeking Alpha - Augme Technologies Coming Of Age Another company that also reported earnings in early July is Augme Technologies (AUGT.OB). Despite its currently low share price, the company ranks high in industry accolades. Mobile Marketer named them "Mobile Service Provider of the Year" while Frost & Sullivan termed them an industry powerhouse. AdAge stated "Think of Augme as an aQuantive of mobile, part agency services and many parts ad technology". The company's Hipcricket arm was named one of three "Mobile Marketing & Advertising Agency of the Year" finalists in the GSMA's Annual Global Mobile Awards, out of pool of 600 entrants. The winner Amobee, while doing $30 million in revenues and yet to reach profitability, was subsequently acquired by SingTel for $321 million at an impressive 10.7x revenue. Current analyst consensus for Augme's revenues average better than $30 million.

Radio Ink Magazine - Ivan Braiker Joins Abacast Board of Directors Braiker, the former radio executive, who is now the President of Hipcricket will join John Maffei as the two newest members of the Abacast board of directors. Maffei is the founder and COO\General Manger of Playsino. Braiker said “I’m joining Abacast’s board of directors as I see great opportunities for disruptive technology in online advertising. Abacast has powerful technology and is motivated to push the radio industry into the age of digital profitability.”

Mobile Marketer - Top do’s and don’ts of mobile marketing Nowadays, marketers are constantly looking at ways to implement mobile into their efforts to increase engagement and brand awareness. However, many times companies miss the mark by not taking the necessary precautions to ensure their campaign is executed effectively. Mobile presents marketers with an array of opportunities. Companies who use mobile can drive in-store traffic, increase revenue and reach consumers on a deeper level.

mobilegroove.com - Olympics Are Coming-Out Party For Multi-Screen Viewing Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing. Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experiences.

FierceEnterpriseCommunications - Voice Assist and Augme Technologies Sign Mobile Advertising and Custom Development Agreement Voice Assist®, Inc. (OTCBB:VSST), an award-winning provider of mobile speech and handsfree solutions, and Augme®Technologies, Inc.(OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing platform, today announced that the two companies have signed an agreement to jointly develop and market mobile advertising for the Voice Assist service.

SYS-CON - World Financial Group Reaches North American Agents on Mobile Devices Using Hipcricket’s AD LIFE® Platform Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced a partnership with World Financial Group, Inc. (WFG), a leading financial services marketing organization, to extend mobile marketing capabilities to more than 20,000 associates in the U.S. and Canada. WFG is leveraging Hipcricket’s mobile marketing platform as a central means to engage with associates who can now receive marketing updates and access information regarding their commission and points system on their mobile devices.

MediaPost - What Marketers Should Ask About Mobile No one can argue that marketers aren’t using mobile: Mobile spending has passed both email and social media, and it’s expected to reach $8.2 billion by 2016.(And consumers are warming up to it, too, with mobile commerce projected to be $31 billion in five years.) But few companies are marketing well: Many simply repurpose their online ads, missingout on the true potential of the mobile audience. In Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (Wiley; May 2012) Jeff Hasen, Hipcricket’s chiefmarketing officer, helps advertisers get to the issues that will really drive revenue.

Mobile Marketer - Mobile is the new black Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible. According to Jeff Hasen, chief marketing officer of Hipcricket, New York, mobile is neither new nor trendy. “It’s up to brands and not vendors to determine if mobile's time is here,” Mr. Hasen said. “Actually those chasing the hippest in mobile are often the ones failing in mobile.

SYS-CON - Virginia Broadcaster Extends Mobile Listener Engagement Agreement with Hipcricket Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today extended its relationship with Virginia’s Mel Wheeler, Inc., owner of radio stations K92/WXLK, Q99/WSLQ and Star Country 94.9/WSLC, among others. Wheeler will now use Hipcricket’s mobile marketing and listener engagement solutions at its market-leading country, hit radio and adult contemporary stations.

QR Code Press - Hipcricket mobile marketing breaks 200,000 mark in the industry Its campaign growth, quarter over quarter, has now reached a 52 percent. Hipcricket, an industry leader in mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200,000 mark for its campaigns. This holds it in the top position in the industry within this central metric.

Radio Ink Magazine - A Quarter Century of Sports Radio It's hard to believe it now but before July 1, 1987, sports radio didn't exist -- period. I just finished reading Grantland's excellent look at the birth of sports radio. It struck me that, what is now commonplace -- there are more than 700 sports stations now -- was a huge gamble just 25 years ago. And in the first year, more than 85 percent of sports fans were still going to the major news stations for their sports news. There was talk of selling out to a religious broadcaster -- a move which would have changed the course of history for sports and broadcasting.

iMedia Connection - Revisiting Mobile Predictions As Industry Matures In January, I posted my 2012 predictions http://blogs.imediaconnection.com/blog/2011/12/13/super-if-not-super-bowl-mobile-predictions-for-2012/. Let’s see where we are six months into the year: Prediction: Device price points will continue to be brought down with offers of discounted products in exchange for a consumer agreeing to receive ads. Mobile phones with offers, including perhaps a Google phone, are coming soon.

ADOTAS - Welcome Aboard: New Hires at Covario, AdSafe, Hipcricket, More Mobile marketing agency Hipcricket has promoted former senior vice president of sales and client services Doug Stovall to the position of executive vice president of sales and services, and former senior vice president of product development and global systems management Mark Baker to the position of chief development officer.

BizReport - American Beverage taps HipCricket's AdLife for mobile ads "Working with Hipcricket has enabled us to provide a call to action - through mobile advertising and QR codes on product packages - that allows us to leverage a remarketing strategy that engages with consumers throughout the year with timely communications about their favorite Daily's products," said Molly Boras, Director of Marketing and Strategy at American Beverage Corporation. "Having an SMS database allows us to encourage consumers to opt-in to receive promotional information on new Daily's products, coupons and sweepstakes information."

Virtual Strategy Mag - Hipcricket Promotes Two Senior Executives Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced the promotions of Doug Stovall to Executive Vice President – Sales and Services, and Mark Baker to Chief Development Officer.

SYS-CON - Augme Technologies, Inc. Reports First Quarter Fiscal 2013 Results Augme®Technologies, Inc. (OTCBB: AUGT) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced its operating results for the first quarter of fiscal 2013 ended May 31, 2012.

SYS-CON - American Beverage Taps Hipcricket for Complete Mobile Advertising Strategy and Execution Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that American Beverage Corporation is leveraging the company’s AD LIFE® mobile marketing and mobile advertising platform for its summer promotion of Daily’s ready-to-drink cocktails.

TMC Net - American Beverage Taps Hipcricket for Complete Mobile Advertising Strategy and Execution More than three dozen of the savviest digital marketers in the country came together in New York recently for a customer summit and sharing of knowledge. Each brought impressive mobile success stories, none of which included the use of a so-called “shiny object” or a product sprinkled by pixie dust at South By Southwest this past spring. These pros know that none of those types of products and services will move a business. In fact, if anything, they will move a business backward.

ADOTAS - Why Savvy Marketers Won’t Bet on Shiny Objects Augme®Technologies, Inc. (OTCBB: AUGT) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced its operating results for the first quarter of fiscal 2013 ended May 31, 2012.

FierceMobileContent - Hipcricket mobile ad campaigns jump 52% quarter-over-quarter Augme Technologies' Hipcricket mobile advertising subsidiary completed more than 27,000 campaigns in the quarter ending May 31 (the first quarter of its 2013 fiscal year), representing a 52 percent increase over the previous quarter and boosting the company's total campaigns to date past the 200,000 mark. Highlights of the quarter included a campaign promoting Lionsgate Studios' blockbuster film The Hunger Games, complete with a mobile website featuring a location-enabled theater finder, movie trailers and mobile ticket purchasing via Fandango. In addition, Hipcricket is now working with lotteries in more than half a dozen U.S. states. The firm added roughly 50 new customers during the quarter, bringing its total client base to more than 350. Partners include Macy's, MillerCoors, Nestlé and Clear Channel.

Mobile Marketing Watch - Mobile Marketing Giant Hipcricket Sees Huge Campaign Growth Hipcricket – the mobile marketing and advertising subsidiary of Augme Technologies – said Monday that it has reached a new milestone. The company has now surpassed the 200,000 mark for mobile marketing and mobile advertising campaigns.

Mobile Marketer - Mobile and CRM: Time to turn up the volume Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention. However, savvy marketers have learned that the greatest success comes from integrating efforts on both sides of the house and capitalizing on mobile and customer relationship marketing for an optimized program.

Mobile Marketer - Arby’s taps SMS to bolster summer charity awareness Fast food chain Arby’s is using SMS to spread the word about its nationwide promotion to end childhood hunger. The SMS campaign is part of the Arby’s Foundation partnership with Share Our Strengths No Kid Hungry campaign. The campaign is taking place nationwide through Aug. 15.

Luxury Daily - Why is SMS not playing a bigger role in brands’ marketing efforts? “The potential for SMS growth has still not reached its apex,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “Companies need to have an understanding of their customers’ desires and needs from a marketing perspective,” he said. “SMS isn’t for every brand and that baseline user knowledge is the first step to a successful mobile campaign.

Digiday - Digital Media Hacks If there’s a word that always comes up in digital media, it’s “complexity.” That’s not just in the many ad tech companies on a certain slide. Simply executing daily tasks at agencies, publishers and tech providers is pretty difficult. Getting to “inbox zero” is seemingly impossible, and keeping on top of everything at times appears hopeless. We polled some top execs for their “hacks” that make their lives easier — and more productive. Please add your own hacks in the comments.

MarketWatch - Augme Technologies Schedules First Quarter Fiscal 2013 Earnings Conference Call Augme(R) Technologies, Inc. /quotes/zigman/592500/quotes/nls/augtAUGT-8.64% ("Augme") ("theCompany"), a technology and services leader in interactive mediamarketing that offers the only patented end-to-end mobile marketingand mobile advertising platform, today announced that it will reportfinancial results for the first quarter of fiscal 2013 ended May 31,2012 before the market opens on Tuesday, July 10, 2012.

SYS-CON - Augme Takes Key Step in Furtherance of NASDAQ Global Market Listing Application Augme® Technologies, Inc. (OTCBB: AUGT), ("Augme" or the "Company") a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced that, in furtherance of its pending application for listing on The NASDAQ Global Market, Augme's Board of Directors (the "Board") has scheduled Augme's 2012 annual meeting of stockholders for July 30, 2012 (the "Annual Meeting") to approve, among other things, a proposal to provide the Board with the authorization to effect a reverse split of Augme's common stock in a ratio of between 1 for 2 and 1 for 5.

Radio Ink Magazine - Are You A True Marketing Consultant? Picture this: a local restaurant chain in a small town is advertising on air and with display ads on their local radio station’s website. For a small business, they are doing a great job of marketing locally … yet they are missing a huge piece of the puzzle: mobile availability. Your customers probably never thought they could conquer this channel with help from you, their radio station partner. But if you take the right steps to redefine your station’s role, they can.

Mobile Marketing Watch - Augme Technologies Has ‘Targeted’ Vision for The Future of Mobile Marketing On Monday, Augme Technologies announced that the United States Patent and Trademark Office has issued U.S. Patent No. 8,219,642 entitled “System and Method for Adding Targeted Content in a Web Page.” Why is this significant? For starters, because it makes “targeted” and “marketing” equal partners in the headlines. And it reminds mobile marketers that the value of their marketing is also closely tied to how well they target their messages and the recipients of those messages.

Luxury Daily - How luxury brands can trigger mcommerce during summer sales “The savviest marketers view mobile as a tool to build loyalty,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “Rather than a one-time transaction, mobile VIP clubs present the opportunity to cultivate a relationship and provide personal information and offers that make communications more effective,” he said.

Entrepreneur.com - Making Mobile Marketing Work for Your Business In his book "Mobilized Marketing," author Jeff Hasen details the strategies and tactics that move products and build loyalty through mobile devices, arguably your most personal means of communicating directly with customers. In the following edited excerpt, Hasen offers insights from seasoned marketing professionals on how to gauge, use and succeed with mobile.

SYS-CON Media - Augme Technologies Appoints Robert F. Hussey as Interim Chief Operating Officer Augme®Technologies, Inc. (OTCBB: AUGT) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced the appointment of Robert F. Hussey as Interim Chief Operating Officer ("COO"), effective immediately. Mr. Hussey replaces Eric Harber, who is pursuing other career opportunities in the Seattle area. The Board of Directors (the "Board") has initiated a search for a permanent Chief Operating Officer who will be based in New York. The Company and the Board thank Mr. Harber for his contributions.

Mobile Groove - MMA Mobile Marketing Forum Serves Up Hard Data & Deep Insights The meaty Mobile Marketing Forum in New York City treated us to a hearty helping of insights and key learnings, actionable information that makes this an important industry event. Last week the Forum addressed tough questions around privacy and debated the disparity between the people spend on their mobile devices – 10 percent of all hours on all media, according to leading analyst Mary Meeker — and the marketing dollars actually flowing into the mobile channel.

MarketingProfs - Four Tips for a Common-Sense Approach to Mobile Marketing Rather than recommend that marketers undergo dreaded technical training, some of the most experienced in mobile marketing suggest a common-sense approach to the channel. Here are four practical tips from four marketers in the trenches of mobile marketing.

destinationCRM - Connecting Customer Acquisition with Mobile Engagement Unless you're some sort of audio purist, stereo music sounds better than mono. It's a truly immersive experience to pop on a pair of headphones and hear your music surround you—to be the center of it all. Back in the day, mono may have seemed great, but once you heard true stereo, the difference was so compelling you never looked back.

Mobile Marketer - MMA Forum reflected strides in mobile The world’s memory champion spoke at the MMA Forum this week in New York. I cannot remember his name. Etched instead in my mind are the clear strides that the industry took in advancing the understanding and use of mobile marketing and mobile advertising.

MarketWatch - Augme Technologies to Hold Annual Meeting of Stockholders Augme(R) Technologies, Inc. /quotes/zigman/592500/quotes/nls/augt AUGT -0.54% , ("Augme") ("the Company") a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced it will hold its Annual Meeting of Stockholders on July 30, 2012 at 10:00 a.m. EDT at Augme's headquarters, 350 7th Avenue, 2nd Floor, New York, New York 10001.

BizReport - Hipcricket, Screenvision put movie-goers in the interactive seat A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.

Rick Mathieson Genwow - Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 3) Augmented reality. Mobile apps vs. mobile web. Showrooming. In part three of my interview with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we look at the near- and long-term prognosis for these trends - think HTML5 and 'app graveyards' - and one mobile dynamic every retailer wants to avoid.

MediaPost - Screenvision Taps Hipcricket For Mobile Promos Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket to bring more mobile interactivityto the movies. The new Screenvision pre-show program, The Limelight, incorporates Hipcricket’s “Ad Life” platform in a two-screen configuration that allows patrons toparticipate via SMS and play interactive mobile games as part of the pre-show package of entertainment and advertising.

MarketWatch - Augme Technologies Announces First Quarter, FY2013 Augme(R) Technologies, Inc. /quotes/zigman/592500/quotes/nls/augtAUGT-0.50% , ("Augme") ("theCompany") a technology and services leader in interactive mediamarketing that offers the only patented end-to-end mobile marketingand mobile advertising platform, today announced that the Companyexpects to report revenue of between $5.0 million and $5.3 millionfor the first quarter of FY2013 which ended May 31, 2012. The Companyreported revenue of $1.2 million the first quarter of FY2012, endedMay 31, 2011, which did not include results for Hipcricket(R), Inc.("Hipcricket"). Augme acquired Hipcricket on August 25, 2011.

SYS-CON - Hipcricket and Screenvision Bring Interactivity to the Big Screen Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has partnered with Screenvision, a national leader in cinema advertising, to bring interactivity to the movie-going experience through patrons’ mobile phones.

PR Newswire - Locaid Geofence™ Now Allows Mobile Marketers to Deliver Location-Based Messages and Services via a Single API Source: PR Newswire (http://s.tt/1e2rV) Locaid, the world's largest Location-as-a-Service company, today announced commercial availability of Locaid Geofence™, a new API that allows developers to combine real-time customer location data with real-world geographic areas. Using Locaid's Location-as-a-Service, developers can now create a virtual location perimeter of any size around any physical locations – such as retail stores, arenas, airports, schools or residences – and create alerts whenever approved devices enter or leave the defined areas. Locaid customers that currently utilize location and geofence technologies operate in many industries beyond mobile marketing, including financial services, mobile gaming, hospitality, fleet and workforce management, child location services, M2M and telematics. Locaid also provides location services to many leading SMS providers, marketing agencies and mobile campaign platforms including Hipcricket, Vibes, iLoop, Gloto and TCS.

Digiday - Why a Tablet Strategy is a Must-Have “The objectives are the same for mobile phones and tablets — drive sales, engagement, and loyalty,” said Jeff Hasen, CMO of Hipcricket, a mobile marketing service provider. “Beyond the obvious size of screen differences, there are different use cases for phones and tablets. There is more snacking on phones, more immersive and prolonged activities on tablets. Plus, tablets are often used in the home in the evening, while phones are used on the go day and night.”

RICK MATHIESON: GENWOW.COM - Mobilized Marketing Jeff Hasen is one of my favorite people in mobile marketing today - and as you're about to hear, it's easy to understand why. Hasen serves as CMO for mobile marketing powerhouse Hipcricket, and is the author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

Media Post | Screenvision Taps Hipcricket For Mobile Promos Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket to bring more mobile interactivity to the movies. The new Screenvision pre-show program, The Limelight, incorporates Hipcricket’s “Ad Life” platform in a two-screen configuration that allows patrons to participate via SMS and play interactive mobile games as part of the pre-show package of entertainment and advertising.

Mobile Marketer - Making mobile advertising work – after the click There is a popular television campaign for a certain diet beverage now featuring a protagonist who expresses his desire for more simply by saying, “And?” Through this one word – and a raised eyebrow – he has gotten himself not just a job, but a corner office. Not just a date, but a date with the most beautiful woman. Not just a diet soda, but the best-tasting diet soda.

Portfolio.com - Mobile Marketing Tip For Entrepreneurs As the number of people using mobile devices skyrockets, so does the need for mobile marketing initiatives. Many companies are taking the news in stride. After all, all they need to do is migrate their web site and other digital content over to mobile, right? “It’s not so simple,” said Jeff Hasen, chief marketing officer at Hipcricket, a top mobile marketing and advertising company and author of Mobilized Marketing: How to Drive Sales, Engagement and Loyalty through Mobile Devices (Wiley, 2012).

Citybizlist New York - Augme Raises $4M for Acquisition Augme Technologies, Inc. (AUGT), an interactive media marketing company, raised $4 million in equity financing. According to the related SEC filing, the company raised the funds to help finance an acquisition. The filing could refer to Augme's acquisition from Geos Communications IP Holdings, Inc., announced May 29, 2012, of five United States patents for Voice over Internet Protocol (VoIP) and other critical mobility inventions. Citybizlist reported that story.

Augme Patent Case To Be Set For Trial – Board Member Don Stout Credits Patent Licensing As Key To Advancing Young Operating Companies « Gametime IP Augme Technologies‘ 2007 lawsuit against AOL may finally go to trial after a nearly five-year delay. Last week, Judge Colleen McMahon of New York’s Southern District ordered Augme Technologies and AOL, opposing parties in a 2007 patent infringement lawsuit, to advise the court of anything the parties need prior issuing a Joint Pre-Trial Order–a key step toward bringing the trial to fruition.

mobilegroove - D10: Money Follows Mobile (In Time), Meeker Says Where is the BIG money in mobile? Why the disconnect between the time we spend on mobile and the amount of money brands spend to reach us on our personal devices? Questions around mobile monetization come fast and hard — and the answers are never easy. Facebook — the leader in the combined power of mobile and social — has seen its stock price plunge, a development that has brought even more urgency to the discussion. The timing couldn’t be better for industry authority and analyst Mary Meeker to weigh in — and she did at D10 this week.

Ad Operations Online - Nestlé Waters Extends Mobile Marketing Relationship with Hipcricket Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and Zephyrhills® regional brands.

Tech24 - Shares of Augme Technologies Inc. (AUGT) Climbing in Early Friday Trading Shares of Augme Technologies Inc. (OTC: AUGT), a provider of strategic services and mobile marketing technology to leading consumer and healthcare brands, are climbing in today’s trading. At last check, the penny stock of AUGT was trading 3.24% higher at $2.23, with volume up from daily average of 155,554 to 259,787. The stock gained 6.22% in the last three trading sessions.

equities.com - Augme Patent Infringement Case is Sent to Trial Three marketers without a horse in the race say that consumer choice, not one product or tactic like QR codes or the mobile Web, is the key ingredient in successful programs that include mobile. “ Augme Technologies, Inc. (OTCBB: AUGT), ("Augme®") ("the Company") a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced that the United States District Court, Southern District of New York, has denied AOL's motion for summary judgment against Augme, sending the five-year old case to trial.”

Digiday - Choice is the Killer Mobile App Three marketers without a horse in the race say that consumer choice, not one product or tactic like QR codes or the mobile Web, is the key ingredient in successful programs that include mobile. “Obviously the big game changer was the iPhone,” Steve Mura, director of digital marketing at MillerCoors, told me in my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. “It wasn’t a big game changer for the masses but it was a game change and sort of woke up the beast and then everyone said, ‘Smartphones are it. They’re the next thing — look at all the things these mini-computers in your hands can do,’ and then everyone saw the potential.”

TechCrunch - Mobile Ads: Hipcricket Owner Augme Buys 5 Patents, 25 Pending Patents For Its Mobile VoIP Strategy More developments in the world of mobile patents, and mobile advertising, as it happens: mobile marketing company Augme Technologies has purchased five patents covering mobile VoIP and other technologies, and a further 25 related patent applications, which it says it will use to spearhead its move into new services — and the legal defense of existing ones. The move comes as mobile VoIP services continue to grow in prominence thanks to companies like Skype, Twilio and the profusion of smartphone apps that offer internet-based calling services. Separately, Augme is currently in the middle of a patent lawsuit against Millennial Media.

Tech Crunch | Mobile Ads: Hipcricket Owner Augme Buys 5 Patents, 25 Pending Patents For Its Mobile VoIP Strategy More developments in the world of mobile patents, and mobile advertising, as it happens: mobile marketing company Augme Technologies has purchased five patents covering mobile VoIP and other technologies, and a further 25 related patent applications, which it says it will use to spearhead its move into new services — and the legal defense of existing ones. The move comes as mobile VoIP services continue to grow in prominence thanks to companies like Skype, Twilio and the profusion of smartphone apps that offer internet-based calling services.

SYS-CON Media - Augme Technologies Acquires Key Mobile Technology Patents Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced that it has acquired a family of five (5) issued United States patents. The patents cover Voice over Internet Protocol ("VoIP") and other critical mobility inventions.

Digiday - The Best Marketing Advice Jeff Hasen, CMO of Hipcricket - I’ve seen the promise of integrated marketing under-deliver more times than not. The business concept may appear to be a no-brainer, but unless you have buy-in and trust at all levels of the organization, personalities, insecurity, profit-center issues, and lack of understanding of the role one should play/not play, make things uncomfortable or worse. When developing teams during my agency years as well as those on the corporate side, I’m first looking for team players who know what they are good at and know that they will excel being at the table with like-minded complementary marketers who bring value through expertise in another discipline like PR, direct, mobile, or more. They are hard to find, but essential and well worth the effort.

E-Commerce News - Mobile Advertising: iPad-vertising Is Taking Off Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn't been fully exploited yet, in spite of the tablet's strong presence in the mobile world, thanks to Apple's (Nasdaq: AAPL) iPad Conversely, a mobile ad campaign that resonates with users has the capacity to become more than just an image or video on which consumers click, said Jeff Hasen, CMO ofHipcricket and author of Mobilized Marketing: How to Drive Sales, Engagement and Loyalty Through Mobile Devices.

Digiday - Don’t Bet on the Death of Apps New numbers from Nielsen indicate that apps are on the way up. Makes sense since smartphone penetration, according to the report, is up 50 percent (compared to 12 percent last year). So if apps are on the rise, should marketers focus more on apps than on mobile optimized sites? Jeff Hasen, CMO of Hipcricket, a mobile marketing company, believes it’s not a binary option. Each brings its own set of advantages and disadvantages.

Progressive Grocer - Sunkist Growers Launching POP Mobile Campaigns Sunkist Growers, one of the world’s largest fresh fruit providers, has chosen Hipcricket to power point-of-purchase mobile marketing campaigns in a bid to build stronger engagement and brand affinity with consumers. The QR code- and messaging-based campaigns leverage the Hipcricket technology platform to provide a strong mobile foundation for Sunkist’s continuing retail marketing programs.

brandchannel.com - Mobile Monday: New Campaigns by Swarovski and More Nestlé Waters also partnered with gas station chain Kangaroo Express and Hipcricket to promote and distribute several brands via mobile including Arrowhead, Deer Park and Ice Mountain. The campaign combines QR codes, SMS and mobile Web sites as users compete for a chance to win a travel package worth $6,000 or gift cards through June 30. “Think about the target customers for this campaign—they’re on-the-go, grabbing water at a Kangaroo Express convenience store,” said Doug Stovall, svp sales and client services atHipcricket, expanding on a mobile campaign for Arrowhead. “They’re likely making a snap decision about their drink of choice.”

mobilegroove - Mobile Usage Hot Trends: Mobile Apps, Multi-screen & Mobile Video Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimizedwebsites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5).

nwinnovation.com - Hipcricket Expands Deal With Nestle Waters Kirkland-based mobile marketing firm HIpcricket said today that it has expanded its relationship with Nestle Waters North America. Hipcricket said it powered a mobile campaign for Nestle's The Pantry’s Kangaroo Express, to power regional brand awareness for Nestle's various brands, including Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills. Financial details of the win were not disclosed.

CSPnet.com - Nestle Waters Extends Hipcricket Deal for Pantry Campaign Nestle Waters North America Inc. has extended its relationship with Hipcricket Inc. by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry's Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestle Waters' Arrowhead, Deer Park, Ice Mountain, Ozarka and Zephyrhills regional brands.

CSNewsRetailTechnology - Nestle Waters Extends Mobile Marketing Efforts to Kangaroo Express Nestle Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketingcampaign with The Pantry Inc.'s Kangaroo Express. Nestle Waters is launching the campaign to build brand awareness and drive sales of its Arrowhead, Deer Park, Ice Mountain, Ozarka and Zephyrhills regional brands.

Radio Ink - Sunkist Picks Hipcricket for Mobile Sunkist will use Hipcricket to power point-of-purchase mobile marketing campaigns to build engagement and brand affinity with its customers. Sunkist is using the self-service “AD LIFE” platform to manage the critical initial point of engagement with consumers. AD LIFE provides Sunkist with a suite of tools and services to reach consumers on all types of mobile devices.

Drinks Business Review - Hipcricket to manage mobile marketing campaign of Nestlé Waters North America  Nestlé Waters North America has extended its relationship with Hipcricket, the mobile marketing and advertising subsidiary of Augme Technologies, to manage and execute its new mobile marketing campaign with the Pantry's Kangaroo Express, which will run through 30 June. The campaign with Pantry's Kangaroo Express, a US-based independently-operated convenience store chain, is being designed to raise awareness and drive sales of Nestle Water Arrowhead, Deer Park, Ice Mountain, Ozarka and Zephyrhills regional brands.

SYS-CON - Augme Scheduled to Present at Three Upcoming Investor Conferences Augme® Technologies, Inc. (OTCBB: AUGT) ("Augme" or the "Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it is scheduled to present at three upcoming investor conferences.

PerishableNews - Sunkist Growers Selects Hipcricket To Power Mobile Campaigns In The ProduceAisle & Beyond Hipcricket®, Inc., the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc., announced that Sunkist Growers, one of the world’s largest providers of fresh fruit, has chosen Hipcricket to power point-of-purchase mobile marketing campaigns that build stronger engagement and brand affinity with its customers. The QR code- and messaging-based campaigns leverage theHipcricket technology platform to provide a powerful mobile foundation for Sunkist’s ongoing retail marketing programs.

Mobile Marketer - Sunkist ramps up mobile CRM efforts to build stronger brand engagement Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers. Hipcricket’s self-service Ad Life platform will be used by Sunkist to power point-of-purchase campaigns in retail locations where Sunkist products are available. Sunkist enlists QR codes, text messaging and other mobile techniques to help it build stronger engagement and brand affinity with its customers.

FreshPlaza - Sunkist Growers use Hipcricket to power mobile campaigns Hipcricket, the one-stop mobile marketing and advertising subsidiary of Augme Technologies, has announced that Sunkist Growers, one of the world's largest providers of fresh fruit, has chosen Hipcricket to power point-of-purchase mobile marketing campaigns that build stronger engagement and brand affinity with its customers.

The Street - Sunkist Growers Selects Hipcricket To Power Mobile Campaigns That Further Engage Consumers In The Produce Aisle—And Beyond Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that Sunkist Growers, one of the world’s largest providers of fresh fruit, has chosen Hipcricket to power point-of-purchase mobile marketing campaigns that build stronger engagement and brand affinity with its customers. The QR code- and messaging-based campaigns leverage the Hipcricket technology platform to provide a powerful mobile foundation for Sunkist’s ongoing retail marketing programs.

Mobile Marketer - Lands' End targets Mother’s Day shoppers via SMS Retailer Lands’ End recently used an SMS message that not only reminded consumers to buy a Mother’s Day gift, but also drove them to a mobile site to buy gift cards. Lands’ End sent two different SMS messages over the past two weeks that encouraged users to shop for Mother’s Day gifts from the company’s mobile site. The text messages were sent on April 25 and May 9. “Using a season-themed deal like Mother’s Day has two benefits,” said Doug Stovall, senior vice president of sales and client services at Hipcricket, Kirkland, WA.

Mobile Marketer - Trumpeters and trombone players made noise at CTIA Wireless 2012. No one else did Seven years ago, when I went to my first CTIA Wireless show, the competition for attention was so fierce that those of us introducing products and services needed to decide whether to pre-announce or to spend freely at the event. At that conference in 2006, when I was with InfoSpace, we lured media and other CTIA attendees to our booth with performances by skateboard legend Tony Hawk. And, even then, we fought hard to get noticed.

FierceCable - Southern California Verizon FiOS Campaign supported by BI WORLDWIDE and Hipcricket Hipcricket®, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that BI WORLDWIDE leveraged Hipcricket's mobile marketing solutions to augment its California promotion of Verizon FiOS to local residents. The four-week campaign, concluded with 3D Mapped Projection events in three locations throughout Southern California, leveraged mobile websites, tablet-equipped kiosks, QR codes and instant giveaways to create an enticing and unique experience for California consumers that increased awareness and interest in the products and services that Verizon FiOS offers.

QR Code Press - BI WORLDWIDE makes use of Hipcricket’s mobile marketing platform Hipcricket, a mobile marketing company, has announced that BI WORLDWIDE, another marketing firm, will be using its mobile marketing solutions to enhance BI WORDLWIDE’s promotion of Verizon’s FiOS Internet service. The campaign will last four weeks and cover three locations in Southern California. QR codes will play a large role in the campaign, as BI WORLDWIDE will be using them to entice consumers with special offers and discounts provided by Verizon. The QR codes can be found at several locations throughout the campaign.

Mobile Marketer - 3 pieces of advice for including mobile in integrated marketing plans The word pioneer is overused, but it is accurate to describe those who were the earliest into mobile marketing. Many of their efforts worked and others fell flat. I interviewed more than three dozen of these mavericks for my book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.” Their experiences – good and bad – provide lessons that potentially could move your business.

Zacks.com - New Business Momentum at Augme On May 8, 2012, Augme Technologies, Inc. (AUGT - Analyst Report), the provider of strategic services and mobile marketing technology to leading consumer and healthcare brands, reported financial results for its fiscal 2012 fourth quarter and full year, ended February 29, 2012. A concrete fourth quarter resulted in a nearly 423 percent year over year and approximately 14 percent sequential increase in sales, with revenue expanding to $5.032 million for the three months ended February 29, 2012.

Radio Ink Magazine - Pioneers Offer Insights in New Book The most fascinating aspect of the radio pioneers featured in the new book, "Mobilized Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices," is that they moved their businesses forward by acting upon their belief in the marriage of mobile and radio. Clear Channel's Eileen Woodbury (Los Angeles), Kris Foley (Cleveland), and Gus Swanson (Seattle), as well as Hearst's Hugues Jean (Baltimore) and Julia Atherton (The Tom Joyner Show), are among those interviewed in the book. Written by Jeff Hasen, Hipcricket's chief marketing officer, "Mobilized Marketing" shares insights into campaigns and initiatives that drove additional time spent listening and sales.

eMarketing & Commerce (eM+C) - SoLoMo Strategies for Savvy Marketers "SoLoMo" is a phrase mobile marketers have been using for a while now, even as traditional marketers are just learning about hyperlocal. Companies that are experimenting with the idea have already experienced positive results, making it a premise to keep in mind when planning your next marketing program. A social/local/mobile technique will help you to add a new level of precision to your campaigns that will reduce wasteful ad spend by reaching the right people at the right time with the right offer, ultimately increasing success.

VSM - So Cal Verizon FiOS Campaign supported by BI WORLDWIDE and Hipcricket Hipcricket®, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that BI WORLDWIDE leveraged Hipcricket’s mobile marketing solutions to augment its California promotion of Verizon FiOS to local residents. The four-week campaign, concluded with 3D Mapped Projection events in three locations throughout Southern California, leveraged mobile websites, tablet-equipped kiosks, QR codes and instant giveaways to create an enticing and unique experience for California consumers that increased awareness and interest in the products and services that Verizon FiOS offers. The measurement capabilities of Hipcricket’s AD LIFE® platform also provided BI WORLDWIDE with real-time insight into multi-channel campaign performance and consumer engagement.

Broadcast Newsroom - Augme Technologies, Inc. Reports 4th Quarter Results Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced its operating results for the fourth quarter and fiscal year ended February 29, 2012 (FY2012).

Mobilegroove - London Olympic Games Crack Down Hard On Social Media With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide.

Mobile Marketer - Starbucks relies on SMS to help promote Frappuccino Happy Hour Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers. Starbucks sent out an email blast to its My Starbucks Rewards consumers earlier this week. The email included an SMS call to action. “Long before SMS was so widely adopted, I worked at an agency on a campaign that reminded consumers with a reveille call in front of coffee houses that they needed an afternoon wakeup,” said Jeff Hasen, chief marketing officer at Hipcricket.  

GoMo News - Hipcricket completes AD SERVE integration with AD LIFE Platform Hipcricket completes AD SERVE integration with AD LIFE Platform to provide comprehensive Pre- and Post-click management and measurement of mobile advertising campaigns

SunHerald - Hipcricket Completes AD SERVE® Integration with AD LIFE® Platform Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today unveiled the newest version of AD SERVE® (“AD SERVE”), Hipcricket’s patented mobile ad server. Now fully integrated with the AD LIFE® (“AD LIFE”) platform, AD SERVE is a self-service tool that empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle—both pre-and post-click—across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.

LuxuryDaily - Celebrity Cruises builds database via mobile calls-to-action Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes. Taking up real estate in magazines including American Express Publishing’s Departures, Celebrity is looking to target a highly-affluent database. The two-page print ad with technological innovations will likely hook tech-savvy magazine readers. “SMS calls-to-action often lead to an opt-in relationship with a consumer that is a win for the brand and win for the subscriber if it is based on a value exchange,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “We have seen travel brands use SMS to educate, differentiate their products and services and promote sales, especially in reaction to a competitor’s price movement.

WirelessWeek - First News Briefs for May 1, 2012 Hipcricket’s Chief Marketing Officer, Jeff Hasen, has a new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty through Mobile Devices, that’s now available online and in bookstores nationwide. Hasen has been Hipcricket’s CMO for five years. Hipcricket is a wholly-owned subsidiary of Augme Technologies.

Digiday - Smart Stats: TV Budgets Moving to Online Video For our Smart Stat series, Digiday hunts for new statistics that have implications for digitalmarketers and asks industry experts to talk about what each stat means for brands. Here’s our most recent installment: Facebook overall ad revenue in 2012 will be $4.2 billion — up 32% from 2011 — and will reach $12.6 billion by 2017. “While there is no doubt that Facebook will further monetize its user base that is nearing 1 billion, how they will do it remains the large unknown,” said Jeff Hasen, CMO of Hipcricket. “My bet is that additional advertising will be slowly phased in and tested. Relevance will be paramount and the user experience with more ads will be enhanced or neutral. Too much is riding on it being done any other way.”

GeekWire | Geek of the Week: Hipcricket’s Ivan Braiker, broadcast vet in a mobile world Our new Geek of the Week, Ivan Braiker, first made his mark in the world of broadcasting, building radio networks including Olympia Broadcasting and New Northwest Broadcasters, and co-founding the Satellite Music Network — the first radio network to distribute live, 24-hour programming via satellite. Billboard Magazine once named him its “Trendsetter of the Year.”

Reuters - Augme Technologies Schedules 4th Qtr Fiscal 2012 Earnings Conference Call Augme Technologies, Inc. (OTCBB: AUGT) ("Augme(R)") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, will report financial results for the fourth quarter of fiscal 2012 ended February 29, 2012 before the market opens on Tuesday, May 8, 2012.

MMA SmartBrief - "Hunger Games" mobile ads generate high click-thrus Ads on the iPad for "The Hunger Games" achieved a 5% click-thru rate while corresponding phone ads had a 1.5% rate. The ads, developed by Hipcricket for Lionsgate, appeared in online gaming and sports venues and were designed specifically to engage users with the film's mobile site, where visitors could buy tickets and access other content.

MMA SmartBrief - Webinar: Driving Sales, Engagement + Loyalty Thru Mobile Devices Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN.

Mobile Marketer - Hunger Games iPad ad units deliver 5pc click-through rate Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales. Lionsgate worked with Hipcricket to design and implement its mobile strategy with the goal of attracting, engaging and re-targeting mobile audiences. The effort included video ad units that produced a 5 percent click-through rate for the iPad and a 1.5 percent click-through rate for smartphones.

Radio Ink - Hipcricket Helps Nonprofits Hipcricket has announced it will work with BBB Mobile Giving Foundation to extend its capabilities for non-profit organizations and philanthropic efforts. This mobile fundraising management solution includes an SMS donation capability. For example, by securing and promoting Text-2-Donate keywords on one of Hipcricket’s charitable short codes, users can send a text message and authorize the addition of a $5 or $10 donation to their mobile phone bill.

DigiDay - Smart Stats: Agency Trading Desks Aren’t Transparent Jeff Hasen, CMO of Hipcricket: “For marketers, it is essential to consider day part and device type. Plus, you should pick a newspaper partner that optimizes for the device and updates content throughout the day. No one wants to read yesterday’s news on a tablet at the dinner table. As for advertising, breakfast sandwiches are irrelevant to all but a few except in the morning. It’s about the right ad at the right time on the right device.”

Radio Ink Magazine - Radio's Glory Days are Here to Stay Yes, it's that time of year again: The annual NAB conference is headed back to Las Vegas. It's an exciting time for those of us in the media industry and I, like many others, am looking forward to all the news, products, and people that I'll see at this year's show. In my 30 years in the industry I've attended many events produced by NAB, and they always make me a bit nostalgic, given the rich history the broadcasting industry. But they also make me feel optimistic about its future. With more than 14,000 stations in the U.S., in cities large and small, radio and its people have an unmatched ability to deliver news, information, and entertainment on a local level. Radio has always had a knack for building what marketer Seth Godin calls “tribes.” He defines tribes as any group of people, large or small, who are connected to one another, a leader, and an idea. To me, that sounds like an excellent definition of radio.

Seeking Alpha - Mobile In The News Also in the news this week was Augme Technologies (AUGT.OB). On Thursday Augme released news that its subsidiary Hipcricket had completed their 175K industry leading campaign. What is of even greater significance is the growth they are seeing on a month to month basis: Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

Luxury Daily - Mobile imperative to summer holiday marketing Because there are a large number of events and holidays in the summer including graduations, Mother’s Day, Father’s Day and weddings, luxury marketers should consider using mobile marketing to influence purchase decisions. Since affluent consumers are unlikely to be away from their smartphones, luxury marketers have a variety of options to reach them. Applications, push notifications, SMS and QR codes are a few calls-to-action that brands can use to spur purchase decisions for summer events.

MediaPost - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme Technologies, Inc.

Mobile Marketer - Acxiom exec: Retailers need to take mobile learnings to desktop According to an executive from Hipcricket + Augme Technologies, mobile gives marketers the opportunity to create a one-on-one relationship. “The Holy Grail for marketers has always been a one-on-one relationship, and there is no better way to establish it than with mobile — however not all marketers are there yet,” said Ivan Braiker, president at Hipcricket + Augme Technologies, Kirkland, WA.

mobilegroove - Learning From Leading Marketers & Markets To Map Mobile Strategy Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies.

Radio Ink Magazine - Hipcricket Hits 175k Campaign Mark Hipcricket, a one-stop mobile marketing and advertising company, says it has passed the 175,000 campaign mark. The company says is has completed more than 25,000 campaigns so far in 2012 and is enjoying double-digit percentage growth in the number of campaigns processed each month since February 2005 and is outpacing its 2011 record performance, when its technology platform managed more than 61,000 campaigns.

TMCNet - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

Mobile Marketing Watch - HipCricket Touts Industry Leading Milestone On Thursday, HipCricket announced that it has reached a lofty new milestone. As of now, HipCricket has passed the industry-leading 175,000 campaign mark.

Radio World - Radio Seeks to Exploit Mobile Better Mobile devices are the flavor of theday, but in reality they long have played a part in the radio business.Sometimes they’ve worked to radio’s advantage, sometimes not so much. The Radio Advertising Bureau has puttogether a Tuesday morning panel at the 2012 NAB Show titled “Is Mobile Marketingthe Future of Advertising in Radio?” “The mobile opportunity is enormous,”said Deborah Roth, vice president of corporate communications at pure-play Webstreamer Pandora. “It accounts for a majority of our listening hours already,and represents a massive revenue opportunity.” She put the mobile and non-traditional shareof Pandora listening at 70 percent (non-traditional meaning connected CEdevices, automobiles, tablets and so forth). She cited mobile listening as keyto Pandora’s long-term vision. Speakers at the panel “Is MobileMarketing the Future of Advertising in Radio?” include representatives ofJacAPPS, Pandora, ESPN Digital Partnerships, Hipcricket and Marketron.

FierceWireless - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

SYS-CON Media - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

iMedia Connection - No Mobile Hype Here – Just Claim That Industry is in "Stagnation" The description is so preposterous that it is noteworthy – a business reporter in a major Canadian newspaper wrote that there is a “sense of stagnation” in the mobile industry. In the Toronto Star piece http://www.thestar.com/business/article/1157843--tech-s-great-expectations-why-consumers-are-often-neither-shaken-nor-stirred titled Tech’s great expectations: Why consumers are often neither shaken nor stirred, Michael Lewis (no, not the Michael Lewis from Moneyball fame) sought to call out mobile for what he considers small or no advances.

PocketPromo - Augme, NeoMedia move to protect mobile patents In a sign of just how big the potential may be to make money from mobile marketing, patent infringement lawsuits keep coming from companies such as Augme Technologies and NeoMedia who are looking to protect intellectual property they feel gives them a unique edge. In its latest lawsuit, Augme Technologies alleges that Millennial Media infringed several of its patents related to targeting content to mobile users in a Web browser. Additionally, NeoMedia Technologies is claiming that SpyderLynk infringed its mobile bar code resolution technology in a suit filed yesterday.

SmartPlanet - The Morning Briefing: The patent exchange Augme files patent infringement suit against competitor Millennial Media. Augme Technologies, a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, has has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, an independent mobile advertising and data platform company.

MediaPost Publications - Augme Files Patent Suit Against Newly IPO-ed Millennial Following a similar patent infringement lawsuit again Velti just a month ago, Augmesued independent ad network Millennial Media last week. As reported by TechCrunch, the claims seem similar to those made in the pastagainst Velti and other targets of Augme. The patents govern technologies governing when “content provided in a Web page, such as advertisements, music, video, and the like, is customized basedon the end user’s computing environment, connectivity, bandwidth level, geographic location, gender, age, or other targeting criteria such as behavioral marketing data.”

TechInvestorNews - Augme Targets Millennial Media For Patent Infringement Augme Technologies (AUGT.OB), one of the mobile marketing emerging leaders set it sights on Millennial Media (MM) Thursday, targeting themfor infringement on three of its patents. Augme Technologies filed suitfor patent infringement citing three separatepatents(6,594,691,7,269,636,7,783,721) on Thursday in the Delaware courts.

MobileMarketingWatch - Augme Engages in Legal Skirmish with Millennial Media On Monday, Augme Technologies – an interactive media marketing company – announced that it has filed a patent infringement lawsuit against Millennial Media, Inc. Augme is asserting three causes of action involving patent infringement. Augme is seeking injunctive relief as well as unspecified monetary damages.

SYS-CON Media - Augme Files Patent Infringement Suit Against Millennial Media, Inc. Augme Technologies, Inc. (OTCBB: AUGT) ("Augme®") ("the Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, Inc. ("Millennial Media") (the "Defendant"), an independent mobile advertising and data platform company.

FierceMobileContent - Augme Files Patent Infringement Suit Against Millennial Media Augme Technologies, Inc. ("Augme(R)") ("the Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, Inc. ("Millennial Media") (the "Defendant"), an independent mobile advertising and data platform company.

FierceMobileContent - Augme hits Millennial Media with mobile ad patent suit Mobile marketer Augme Technologies has filed a lawsuit against ad network Millennial Media, alleging three counts of patent infringement. The Augme suit, filed in the U.S District Court of Delaware, contends Millennial Media is in violation of three patents related to targeting content to users via the web browser. Augme is seeking an injunction to prevent Millennial from continuing to infringe on the patents, as well as unspecified monetary damages. "If the case is awarded in our favor we would be entitled to a future royalty interest in Millennial Media's infringing revenues," said Augme CEO Paul Arena.

ProgrammableWeb - 72 New APIs: Amazon, Google, HarperCollins and PicMonkey This week we had 72 new APIs added to our API directory including a mobile apps analytics service, book publisher, corporate gift cards on demand, online photo editing service, web based mobile messaging and mobile payments service. Below are more details on each of these new APIs. HipCricket API: Hipcricket is a mobile marketing and advertising company. Hipcricket offers AD LIFE, a messaging platform that lets users create, manage and measure mobile marketing campaigns. The platform gives users the ability to send messages out via SMS or MMS. The Hipcricket API allows developers to integrate the platform's ability to send and receive mobile messages into their own existing systems. Documentation of the API is not publicly available.

TechCrunch - Mobile Ad Wars: Augme Slaps Millennial Media With Patent Lawsuit After debuting on the New York Stock Exchange last week with a huge pop in stock value, mobile ad network Millennial Media is now facing potential legal trouble from another mobile ad player. The company is facing a patent lawsuit by mobile marketing service, Augme Technologies. We’ve embedded the lawsuit below. The lawsuit, which was filed in Delaware, says that the patents in question are all generally relating to “systems and methods for providing targeted content over the Internet.” From the patent lawsuit: “The ’721, the ’636, and the ’691 Patents are generally directed to the manner in which content provided in a Web page, such as advertisements, music, videos, and the like, is customized based on the end user’s computing environment, connectivity, bandwidth level, geographic location, gender, age, or other targeting criteria such as behavioral marketing data.”

Digiday - Campaign Breakdown: Westin Hotels & Activision We’re inviting a member of the digital media community to assess digital campaigns selected by our staff each week and weigh in on what was done well and what could have been done better. Jeff Hasen, chief marketing officer of mobile marketing provider Hipcricket, offers his take in our second installment. If you’re interested in contributing to this, please contact me.

DestinationCRM.com | Hipcricket Enhances Ad Life Platform With New Features Hipcricket, a mobile marketing and advertising brand owned by Augme Technologies, recently unveiled new features and functionality for its AD LIFE mobile marketing and advertising platform. The software-as-a-service-based platform has been further optimized for customer ease of use while adding a number of key updates to the Mobile SiteBuilder and the mobile couponing module.

Journals | Mobile ad spending, why Ubermind, Hipcricket drew suitors Here is why area mobile app companies like Ubermind, Small Society and Hipcricket have become hot targets for acquisitions lately. Brands are spending like crazy on mobile advertising, and this year, U.S. mobile ad spending will grow 80 percent to $2.61 billion, according to eMarketer.

High Profits | Augme Technologies’ “Hipcricket” Named Mobile Marketing & Advertising Agency of the Year Finale Hipcricket was selected as a finalist in the “Mobile Marketing & Advertising Agency of the Year” category from a pool of more than 600 entries. It honors firms that are “spearheading the growth, adoption and evolution of mobile advertising”.