Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile Web sites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable successes through an industry-leading 130,000 campaigns for clients such as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Dallas, Chicago, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.
Milestones
2004
- Company launches
- First clients include ABC for the Emmy Awards and radio station Kube93, Seattle
2005
- Works with Doritos on national campaign
- Signs Fox Sports Radio
- Provides mobile alerts for Hurricane Rita victims via Houston radio station
2006
- Powers episode of NBC’s The Apprentice
- Works with Coca Cola on COKEFEST at NCAA Final Four
- Partners with Hersheys on on-pack promotion involving unique codes on approximately one billion candy bars
- Brings mobile component to KNBC’s The Challenge, interactive trivia show hosted by Fred Roggin; it is one of the first iTV shows in the United States
2007
- Hired by Clear Channel Los Angeles
- Conducts rebranding campaign that includes extensive education component to drive trial and usage of mobile marketing and text messaging
- Goes public on the London Stock Exchange
- Named industry pioneer by CTIA – The Wireless Association
2008
- Wins second straight pioneer award from CTIA, becoming the only company to receive the honor
- Called “the early leader” in the U.S. in mobile marketing by global wireless analyst firm Frost & Sullivan
- Manages more short codes than any other company
- Wins Cross Media Integration award from the Mobile Marketing Association
2009
- Passed 45,000 successful mobile marketing campaigns
- Opens Hipcricket de Mexico
- Launched innovative mobile coupon solution available at any Visa or Mastercard POS
- Digiday gave Hipcricket the Mobi Award for Best Integrated Mobile/Cross Media Campaign of 2009 for work done with Wiley Publishing’s “For Dummies” books
- Ran successful Hispanic Mobile Marketing Network campaigns for clients such as HBO, Rite Aid, Coors Light, Harley-Davidson, Arby's and Cheetos
- Passed 50,000 successful mobile marketing campaigns
2010
- Selected by AlwaysOn as an OnMedia Top 100 Winner
- Chosen by Journal Broadcast Group as exclusive mobile marketing solution
- Expanded National Mobile Advertising Network to include mass market consumers
- Launched HIP 6.0
- Passed 80,000 successful mobile marketing campaigns
2011
- Launched HIP 7.0
- Passed 130,000 successful mobile marketing campaigns