We don’t require the ego boost of a nice write-up to stay on top of our game, but it certainly never hurts.
Choose a year: 2008 | 2007
12.15.08
Predictions – Know anyone who will text for $500 gift card?
Mobile Marketing trends into 2009
Mobile Marketing trends into 2009
12.11.08
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC built an integrated promotion around the launch of the movie Batman “The Dark Knight”
Consumer electronics maker JVC built an integrated promotion around the launch of the movie Batman “The Dark Knight”
12.10.08
JVC Rolls Out SMS Ad Campaign In Times Square
Promotion included actors dressed up as the Joker’s henchmen handing out playing cards in Times Square with instructions on how to text to win prizes
Promotion included actors dressed up as the Joker’s henchmen handing out playing cards in Times Square with instructions on how to text to win prizes
11.30.08
The Mobile Economy
It’s time to give consideration to mobile during these tough economic times
It’s time to give consideration to mobile during these tough economic times
11.11.08
HipCricket Adds 30-Year Veteran
McCarthy
HipCricket appoints 30-year broadcast vet Kevin McCarthy as Senior Director of Broadcast Sales
HipCricket appoints 30-year broadcast vet Kevin McCarthy as Senior Director of Broadcast Sales
10.29.08
"Got Milk?" goes mobile for "White
Gold" teen milk campaign
HipCricket was selected to design the mobile elements of the integrated milk campaign
HipCricket was selected to design the mobile elements of the integrated milk campaign
10.28.08
Got Milk...and Mobile Marketing
California Milk Processor Board leveraged the mobile expertise of HipCricket to include a first-ever mobile element into the celebrated milk campaign.
California Milk Processor Board leveraged the mobile expertise of HipCricket to include a first-ever mobile element into the celebrated milk campaign.
10.28.08
Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel
10.23.08
How Do Consumers Really Use Their Mobile Phones?
Three recent studies provide a snapshot of the mobile landscape
Three recent studies provide a snapshot of the mobile landscape
10.23.08
Report: Mobile/SMS Marketing Yields Higher Results
HipCricket has revealed that marketing campaigns done through mobile/SMS have yielded higher results for advertisers than any other medium
HipCricket has revealed that marketing campaigns done through mobile/SMS have yielded higher results for advertisers than any other medium
10.21.08
HipCricket: 50% Remember Mobile Marketing Messages
Mobile campaigns yield much higher response than other forms of adverting
Mobile campaigns yield much higher response than other forms of adverting
10.21.08
Nestlé mobile campaign raises awareness for Arrowhead water
Survey found that 44 percent of the opted in consumers will consider buying Arrowhead products after seeing and participating in the promotion
Survey found that 44 percent of the opted in consumers will consider buying Arrowhead products after seeing and participating in the promotion
09.24.08
HipCricket: SMS Is Still the Wave of the Future
CEO of HipCricket, Ivan Braiker speaks with Adotas about the evolution of the company and this challenging space
CEO of HipCricket, Ivan Braiker speaks with Adotas about the evolution of the company and this challenging space
09.19.08
HipCricket, Enticent partner to help media
companies with mobile
HipCricket and Enticent will provide broadcast stations with a single point-registration process and the ability for their audiences to earn loyalty points
HipCricket and Enticent will provide broadcast stations with a single point-registration process and the ability for their audiences to earn loyalty points
09.17.08
Radio Innovators
Radio-Info.com talked with one of the founding members of HipCricket, CEO Ivan Braiker, a 30-year veteran of the broadcast industry.
Radio-Info.com talked with one of the founding members of HipCricket, CEO Ivan Braiker, a 30-year veteran of the broadcast industry.
09.17.08
Seven Companies Changing Radio Now
Only within the last year has the telephone done something new for radio: Make money
Only within the last year has the telephone done something new for radio: Make money
09.08.08
HipCricket Takes Frost Award
HipCricket is a awarded for being the clear market leader within its target segment by Frost & Sullivan
HipCricket is a awarded for being the clear market leader within its target segment by Frost & Sullivan
09.03.08
Jones Joins HipCricket to Head Hispanic Marketing
Network
HipCricket, which operates the largest Hispanic mobile marketing network, has named David Jones as the network's first general manager
HipCricket, which operates the largest Hispanic mobile marketing network, has named David Jones as the network's first general manager
09.03.08
HipCricket Taps Jones as GM of Hispanic Mobile Net
David Jones will lead the Hispanic network that currently reaches 14 of the top 15 Hispanic markets and more than nine million mobile listeners and viewers
David Jones will lead the Hispanic network that currently reaches 14 of the top 15 Hispanic markets and more than nine million mobile listeners and viewers
08.11.08
Mobile Drive to Web
Mobile is the connective tissue that creates continuity between all the mediums and as a result really holds the key to marketing success in a multichannel world
Mobile is the connective tissue that creates continuity between all the mediums and as a result really holds the key to marketing success in a multichannel world
08.06.08
Experts Debunk Mobile Marketing Myths
Mobile Marketing myths highlighted and debunked by industry experts
Mobile Marketing myths highlighted and debunked by industry experts
08.05.08
HipCricket Extends Relationship with Katz Radio
Group
HipCricket has renewed and expanded its partnership with Clear Channel-owned rep firm Katz Media Group
HipCricket has renewed and expanded its partnership with Clear Channel-owned rep firm Katz Media Group
07.02.08
McCormick Joins HipCricket as VP
Dennis McCormick has joined mobile marketing company HipCricket as VP/Sales & Client Development. He'll be leading the broadcast, brand, and client development teams.
Dennis McCormick has joined mobile marketing company HipCricket as VP/Sales & Client Development. He'll be leading the broadcast, brand, and client development teams.
07.01.08
HipCricket Hires Dennis McCormick as VP/Sales
& CD
With extensive experience and proven success in broadcast as well as with brands, Dennis' expertise and proven track record in terms of sales and revenue growth is an invaluable asset
With extensive experience and proven success in broadcast as well as with brands, Dennis' expertise and proven track record in terms of sales and revenue growth is an invaluable asset
07.01.08
HipCricket Hires Vice President of Sales and
Client Development
With nearly three decades in broadcast sales, McCormick has extensive experience growing revenue for radio and television affiliates in Seattle
With nearly three decades in broadcast sales, McCormick has extensive experience growing revenue for radio and television affiliates in Seattle
06.23.08
HipCricket Signs SBS
Mobile marketing agency HipCricket has signed the radio, TV stations and Web portal owned and operated by Spanish Broadcasting System to its Hispanic-targeted ad network of broadcasters
Mobile marketing agency HipCricket has signed the radio, TV stations and Web portal owned and operated by Spanish Broadcasting System to its Hispanic-targeted ad network of broadcasters
06.23.08
HipCricket Signs Mobile Ad Deal With Spanish
Broadcaster
In a recent Mobile Marketing Association study, 32% of Hispanic consumers indicated that they were moderately or highly receptive to mobile marketing messages
In a recent Mobile Marketing Association study, 32% of Hispanic consumers indicated that they were moderately or highly receptive to mobile marketing messages
06.23.08
HipCricket agrees network deal with Spanish
Broadcasting System
With this addition, HipCricket's Hispanic Mobile Marketing Network will now reach over seven million listeners in the markets across the United States
With this addition, HipCricket's Hispanic Mobile Marketing Network will now reach over seven million listeners in the markets across the United States
06.23.08
HipCricket adds SBS to grow its Hispanic network
Spanish Broadcasting System joins HipCricket’s Hispanic Mobile Marketing Network, the April-launched cell phone advertising platform with Bustos Media, Davidson Group and Lotus
Spanish Broadcasting System joins HipCricket’s Hispanic Mobile Marketing Network, the April-launched cell phone advertising platform with Bustos Media, Davidson Group and Lotus
06.23.08
HipCricket signs Spanish Broadcasting System
HipCricket’s Hispanic Mobile Marketing Network enables marketers to tap into and customize a media plan of Hispanic stations in the network
HipCricket’s Hispanic Mobile Marketing Network enables marketers to tap into and customize a media plan of Hispanic stations in the network
06.23.08
HipCricket Extends Reach with Spanish Broadcasting
Deal
Mobile marketing firm HipCricket inks Spanish Broadcast System's entire line-up of radio outlets to its Hispanic Mobile Marketing Network
Mobile marketing firm HipCricket inks Spanish Broadcast System's entire line-up of radio outlets to its Hispanic Mobile Marketing Network
06.18.08
HipCricket names Kraig Kitchin to Board
Kraig shares interest in making traditional media interactive
Kraig shares interest in making traditional media interactive
06.18.08
Kitchin Joins HipCricket As Bray Departs
Former Premiere Radio Networks president and COO Kraig T. Kitchin will join HipCricket’s board of directors
Former Premiere Radio Networks president and COO Kraig T. Kitchin will join HipCricket’s board of directors
06.18.08
Former Premiere COO Kitchin Joins HipCricket
Board
Former Premiere Radio Networks President/COO and founder Kraig Kitchin joins the board of directors of mobile marketing firm HipCricket
Former Premiere Radio Networks President/COO and founder Kraig Kitchin joins the board of directors of mobile marketing firm HipCricket
06.18.08
Kitchin Joins HipCricket Board
The board of directors of mobile marketer HipCricket has a new addition: former Premiere Radio Networks President/COO Kraig Kitchin
The board of directors of mobile marketer HipCricket has a new addition: former Premiere Radio Networks President/COO Kraig Kitchin
05.18.08
Entrepreneurial Companies honored at Eastside
Business Awards
HipCricket receives the Eastside Small Business Award
HipCricket receives the Eastside Small Business Award
04.15.08
HipCricket Launches Hispanic Mobile Marketing
Network
Bustos Media, Lotus Communications, and Davidson Media Group are among the first members of the new Hispanic Mobile Marketing Network
Bustos Media, Lotus Communications, and Davidson Media Group are among the first members of the new Hispanic Mobile Marketing Network
04.11.08
HipCricket debuts Hispanic Mobile Marketing
Network
The Hispanic Mobile Marketing Network currently covers 50 percent of the most populous Hispanic communities nationwide
The Hispanic Mobile Marketing Network currently covers 50 percent of the most populous Hispanic communities nationwide
04.10.08
HipCricket Creates Hispanic Mobile Marketing
Network
The Hispanic Mobile Marketing Network will bring together radio and TV broadcasters with marketers to deliver targeted and interactive digital marketing campaigns via text messages on phones and devices
The Hispanic Mobile Marketing Network will bring together radio and TV broadcasters with marketers to deliver targeted and interactive digital marketing campaigns via text messages on phones and devices
04.10.08
Mobile Marketing Network Aimed at Hispanics
Hispanic media companies and brands will have ability to send out interactive messages to targeted mobile devices
Hispanic media companies and brands will have ability to send out interactive messages to targeted mobile devices
04.07.08
Marketers are taking advantage of the fact
that Hispanics are ahead of the general market on mobile data use
"Hispanics lead the way and are the No. 1 consumers on a lot of the various segments related to the mobile phone and, in text, they absolutely lead the way," said Ivan Braiker, CEO of HipCricket, a Kirkland, Wash., mobile marketing company whose clients include Spanish-language radio stations.
"Hispanics lead the way and are the No. 1 consumers on a lot of the various segments related to the mobile phone and, in text, they absolutely lead the way," said Ivan Braiker, CEO of HipCricket, a Kirkland, Wash., mobile marketing company whose clients include Spanish-language radio stations.
03.24.08
Adotas - "Mobile Marketing is Here.
Can you Hear me Now?"
Marketers can now create a dialogue with their consumers via mobile
Marketers can now create a dialogue with their consumers via mobile
03.14.08
Mobile Marketer - "Jameson whiskey
runs mobile campaign for St. Patrick's Day"
Celebrating St. Patrick's Day with Jameson's Irish Toasts
Celebrating St. Patrick's Day with Jameson's Irish Toasts
02.13.08
Adotas – "HipCricket Partners with Jim
Rome Show"
Engaging two million weekly listeners across 200 radio stations
Engaging two million weekly listeners across 200 radio stations
02.12.08
AOL Money & Finance – "Premier
Radio Networks’ Jim Rome Show Selects HipCricket"
Increase Participation, Listenership and Audience Loyalty
Increase Participation, Listenership and Audience Loyalty
02.12.08
Branding Unbound – "How Advertisers
Fumbled Mobile Marketing At The Super Bowl"
Steve Siegel, Vice President for Brand Solutions at HipCricket, saw a missed opportunity
Steve Siegel, Vice President for Brand Solutions at HipCricket, saw a missed opportunity
02.05.08
The New York Times – "For Marketing,
the Most Valuable Player Might Be YouTube"
Steve Siegel, Vice President for Brand Solutions at HipCricket
Steve Siegel, Vice President for Brand Solutions at HipCricket
02.01.08
Response – "On The Verge"
Looking across that coveted, yet difficult to reach, 18-34 demographic?
Looking across that coveted, yet difficult to reach, 18-34 demographic?