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Hipcricket is in the media often for its successes and thought leadership
Read about our campaigns and views on Mobile Marketing
02.07.12
Mobile Marketer - Super Bowl XLVI: How marketers dropped the mobile ball – yet again
For each of the past three years, I have played Monday-morning quarterback with a day-after column for Mobile Marketer looking at mobile elements of Super Bowl ads. Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
02.07.12
Radio Ink - (MOBILE) – How to Become a Mobile Organization
By now you’ve all probably heard me evangelize about using mobile as a way to reach and engage with listeners. This time around, I’d like to talk about another way to use mobile to your advantage – for internal communications. Let’s be frank, how many of your employees do you think are checking their work email on a Sunday night? But what if there is an emergency – an “all hands on deck” sort of situation that needs immediate reaction. Seeing that we as Americans are rarely more than arms reach from our mobile phones, mobile is a quick and effective way to reach those within your organization.
02.06.12
CMSWire - What Super Bowl Commercials Teach About Integrated Mobile Marketing
It’s the morning after. Regardless of who you were cheering for in last night’s Super Bowl or what you think about the commercials shown during the game, it’s clear that media is changing how advertisers are marketing and to whom they market.
02.06.12
Media Post - "Anticipointment": Mobile Execs Weigh In On Super Bowl
Mobile media mavens were on high alert during this year’s Super Bowl, as this was the year when everyone in marketing became acutely aware of the role devices now play in “second screen” experiences in the living room. How did the advertisers respond to the knowledge that a majority of viewers likely had their phones or tablets ready to activate the right on-air message? Hipcricket CMO Jeff Hasen weighs in.
02.02.12
Media Post - Mobilized Super Bowl: Watching The Second Screen This Sunday
Longtime critic of mobile marketing (or the lack thereof) during Super Bowls past Jeff Hasen, CMO, Hipcricket says, “we will look back at this as the year of the Super Bowl Mobile. But I don’t know if this will be the way brands will use it going forward.” It will be interesting to see if the various audio recognition apps synchronize accurately amidst the uniquely noisy Super Bowl viewing environment, he says. And in the end it is important that mobile marketing plays well in this first widespread mobilization of the biggest ad day of the year. “We need the agency and the brand folks to say that we finally did use mobile well and had a great experience,” says Hasen.
01.31.12
Mobile Marketer - Tylenol relies on mobile to educate consumers on responsible dosage
Besides the QR code on specially-marked boxes of Tylenol, consumers can also text the keyword TYLENOL to short code 30241 to connect to the content. “Consumers often enter stores considering a product, then decide in the aisle after they look at price, possible alternatives, and information available," said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. "Successful brands are making it easier for customers to make choices," he said. "Having bar codes at the shelf is often a good way to go, especially if they are within a broad mobile offering that gives shoppers the ability to act on their terms. Some will engage via scan, while others will look to get smarter through mobile web, SMS, or an app, for instance."
01.30.12
Vending Times - Spindle Inc. Buys Spindle Mobile Assets, Names Bill Clark President
Spindle Inc. also has made several appointments to its board of directors and board of advisors. Ide, who founded Spindle in January 2011, serves as chairman. John M. Devlin Jr. has been named independent director and audit and nominating committee chairman. He also is director and audit committee chairman of Augme Technologies Inc.
01.27.12
Mobile Groove - New MMA Mobile App Guidelines; Apple, RIM Target New Heights
This was a week for transparency in mobile with something for everyone. For consumers, there was movement on the privacy front with the Mobile Marketing Association releasing its Mobile Application Privacy Policy. The document is hailed as a first, providing precise guidelines that addresses the core privacy issues and data processes of many mobile applications.
01.27.12
BizReport - 3 Unique ways mobiles engage consumers, employees, brands
As more consumers engage through mobile devices marketers are looking for ways to engage, too. Whether through apps or mobile websites consumers are looking for content and information and three new options could help brands give consumers what they're looking for.
01.26.12
StreetAuthority.com - The Market Leader in a Fast-Growing Industry
Now, I don't know a lot about marketing, but my guess is that if the CEO of Kroger looks at the results of the campaign and sees that I used 80% of the coupons I receive, he's going to keep sending them just to get me into his store, where I'm likely to buy other higher-margin products. This is the sort of program that Augme Technologies (OTC: AUGT) designs. But it doesn't use the post office, which is expensive, slow and unreliable. Instead, it builds offers like these and sends them out through another channel entirely -- the cellphone.
01.26.12
MarketWatch - Spindle Inc. Names New Board Directors and Advisor
Spindle Founder David J. Ide will serve as Chairman of the Board. He formed Spindle in January, 2011, after serving as chief executive officer of Augme Technologies (fka Modavox, Inc.) from 2005-2009, when the company completed the asset purchase of New Aug, LLC (a New York Corporation).
01.25.12
TechFlash - Mobile ad spending, why Übermind, Hipcricket drew suitors
Here is why area mobile app companies like Ubermind, Small Society and Hipcricket have become hot targets for acquisitions lately. Brands are spending like crazy on mobile advertising, and this year, U.S. mobile ad spending will grow 80 percent to $2.61 billion, according to eMarketer.
01.25.12
RadioInk - Hipcricket Innovates With QR Ad For BP
Hipcricket says it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg Businessweek magazine. This first-of-its kind advertisement gave readers an augmented reality experience featuring U.S. Olympic and Paralympic Hopefuls.
01.25.12
MarketWatch - Hipcricket/Businessweek Team Up for Augmented Reality Experience
Hipcricket, a brand operating under Augme Technologies , today announced it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg Businessweek magazine. This first-of-its kind advertisement gave readers an augmented reality experience featuring U.S. Olympic and Paralympic Hopefuls.
01.25.12
FNNO.com - Traders Get Bullish on Shares of Augme Technologies (AUGT)
Augme Technologies (NASDAQ:AUGT) is one of today's best performing low-priced stocks, up 8.0% to $2.03 on 1.1x average daily volume. Thus far today, Augme Technologies has traded 250,000 shares, vs. average volume of 220,000 shares per day. The stock has outperformed the Dow (8.0% to the Dow's -0.3%) and outperformed the S&P 500 (8.0% to the S&P's -0.3%) during today's trading.
01.24.12
MarketWatch - GSMA Announces Nominees for 17th Global Mobile Awards
The GSMA today announced nominees for the 17th annual Global Mobile Awards. The winners will be presented on Tuesday, 28th February at the GSMA Mobile World Congress, in an afternoon ceremony hosted by comedian and songwriter Tim Minchin. In total, 158 nominees have been shortlisted for this year's Global Mobile Awards; the full list of nominees and awards categories can be found at http://www.globalmobileawards.com/awards2012/Nominees.php.
01.24.12
AllAccess.com - Hipcricket Finalist For Mobile Marketing & Advertising Agency Of Year
Hipcricket has been named a finalist in the GSM ASSOCIATION's 17th Annual Global Mobile Awards. Hipcricket was selected as a finalist in the "Mobile Marketing & Advertising Agency of the Year" category from a pool of more than 600 entries.
01.23.12
Mobile Marketer - What role did mobile play in Google's unexpected cost-per-click drop?
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
01.23.12
Luxury Daily - Emotive mobile advertising imperative for jewelers this St. Valentine’s Day
Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day. Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time.
01.23.12
FierceBioTechIT - Big Pharma testing waters with mobile tech
Developers of mobile technologies have made some inroads with deep-pocketed drugmakers, which have sought the help of new apps and devices to streamline the development, marketing and sales of meds. Tech and biopharma entrepreneurs are betting that Big Pharma has an appetite for more mobile innovations.
01.20.12
Radio Ink Magazine – Radio Pride. Should We Ditch It?
Right around this time each year, as the technorati of the world trek to Las Vegas to take in the latest gadgetry, I am struck by this thought: Although I work in a world that bridges new media and traditional media, I admit that sometimes it’s a lot of work to make a medium that dates back to the 1920s sound innovative.
01.20.12
Northwest Innovation - Hipcricket Names Sales VP
Kirkland-based Hipcricket, the provider of mobile marketing and advertising which is now a unit of Augme Technologies, said it has appointed Alan Sultan as its new Senior Vice President of Business Development, Channel Sales.
01.19.12
Mobile Marketer – Mobile Marketer’s Classic Guide to Mobile Advertising
We present the industry with the Classic Guide to Mobile Advertising to help understand the value of mobile and its context in advertising and marketing. This document presents how-to articles, case studies, trend pieces and common misconceptions to industry members with the goal of educating readers on this fast-paced subchannel of mobile.
01.19.12
MMobihealthnews.com - Pharma’s mobile opportunity: Adherence, marketing, trials
In recent months a number of deals, acquisitions, service and product launches have led to a growing discussion around the mobile health opportunities for pharma companies. Some companies are betting big on mobile marketing dollars from pharma companies. Last year Augme Technologies acquired Hipcricket for nearly $45 million. Augme’s health division counts 10 of the top 20 pharmaceutical companies as mobile marketing clients.
01.18.12
MarketingVox - A Bifurcating Mobile Ad Market
Mobile ad spending, by any measure, is expected to increase considerably in 2012, consuming a much larger portion of the marketing budget. Along with that increase, however, consumer expectations for the format will become higher as well, Jeff Hasen, chief marketing officer of Hipcricket, tells Mobile Marketer.
01.17.12
Mobile Marketer - Mobile's use in TV ads to increase in frequency in 2012
“Mobile calls-to-action will be used on TV in 2012 in much the same way they have been used in past years but likely with greater frequency,” said Doug Stovall, senior vice president of sales and client services at Hipcricket, Kirkland, WA.
01.17.12
All Access - Alan Sultan Joins Hipcricket As SVP/Business Development, Channel Sales
“HIPCRICKET has added ALAN SULTAN SVP/Business Development, Channel Sales. SULTAN will be responsible for expanding the mobile marketing and advertising leader's business through channel and partner development. He will be spearheading the company’s enterprise channel strategy, tactics and programs, which are designed to create interest, demand and recognition for Hipcricket and its products on a global scale.
01.16.12
Mobile Marketer - Get ready for considerably higher mobile marketing budgets in 2012
“It starts with consumer behavior. Every indicator says mobile activity considerably increased in 2011,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “The latest was the IBM report that said sales from mobile devices doubled in December 2011 versus December 2010.
01.16.12
Seeking Alpha - 2012 Micro Cap Focus List
The company has experienced triple digit revenue growth recently fueled by the demand for smart mobile computing devices. In addition, the company is well positioned to benefit from the transition of ad spending directed to online and mobile from traditional media.
01.13.12
Mobile Groove - CES: 2012 Banner Year For Mobile & Gadgets; Google Clamps Down
Hipcricket CMO Jeff Hasen discussed how this last week at the Consumer Electronics Show (CES) in Las Vegas will be remembered for innovation and limitation. The show — where approximately 3,100 companies took the wraps of more than 20,000 products — was big in more ways than one.
01.13.12
Mobile Marketer - Are mobile marketing firms under threat from in-house acquisitions?
Service providers are also consolidation in the mobile space. Some of the noteworthy mobile acquisitions in 2011 included Motricity’s $93 million deal for mobile marketing provider Adenyo, Augme Technologies’ $45 million purchase of mobile marketing firm Hipcricket and Lenco Mobile’s $42 million acquisition of mobile marketing company iLoop Mobile.
01.12.12
Mobile Marketing Watch - Hipcricket Hits New Mobile Marketing, Advertising Milestones
The team at Hipcricket has no shortage of reasons to celebrate. According to an announcement Tuesday from the self-proclaimed “one-stop mobile marketing and advertising brand” owned by Augme Technologies, Inc., Hipcricket has reached a lofty new milestone in our industry.
01.11.12
SmallCap Network - CommerceTel Appealing as Mobile Marketing Rev Growth Expands
Savvy investors utilize correlation trading to profit. This is where the movement of one investment vehicle will directly affect the other. If the exchange traded fund for oil, United States Oil (NYSE: USO), rises due to heavy consumer demand from very cold weather across the country, so should the price of the exchange traded fund for natural gas, United States Natural Gas (NYSE: UNG). As Augme Technologies (OTCBB: AUGT) just posted strong results, CommerceTel (OTC: MFON) becomes even more attractive.
01.10.12
Bloomberg BusinessWeek - Microsoft, Yahoo, Corbis, Woolworth: Intellectual Property
Yahoo!, Augme Patent Infringement Case Trial Date Set for 2013. The jury trial in Yahoo! Inc.'s patent infringement case brought by mobile-marketing company Augme Technologies Inc. is set for January 2013, according to an Augme announcement. New York-based Augme sued Yahoo! in federal court in San Francisco in November 2009, accusing the Sunnyvale, California Internet company of infringing to patents related to web-page functionality. In dispute are patents 6,594,691 and 7,269,636.
01.10.12
Seeking Alpha - 2012 Microcap Mobile Index
This illustration of mobile’s coming of age was recently captured in an article, "Mobile-2012 will be a Breakout Year for Mobile," by Ivan Braiker, President of Hipcricket+Augme Technologies, Inc. (AUGT.OB), recently named 2011’s top Mobile service provider by Mobile Marketer.
01.10.12
Zacks - Augme Begins to Ramp the Top-Line
On January 9, 2012, Augme Technologies, Inc. (AUGT), the provider of strategic services and mobile marketing technology to leading consumer and healthcare brands, reported financial results for its fiscal 2011 third quarter and nine months, ended November 30, 2011.
01.10.12
SMM Magazine - Top CMOs on Twitter
These are the top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of January 9, 2012. #42: Jeff Hasen, Chief Marketing Officer at Hipcricket - www.Twitter.com/JeffHasen
01.09.12
MarketWatch - Augme Announces Trial Date in Yahoo! Patent Infringement Lawsuit
Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that, at a proceeding on January 6, 2012, a jury trial date of January 7, 2013 was set in Augme's patent infringement case against Yahoo! involving United States Patent Nos. 6,594,691 and 7,269,636.
01.09.12
MarketWatch - Augme Technologies, Inc. Reports Third Quarter Revenue of $4.4 Million
Augme Technologies, Inc. ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced its operating results for the third quarter and first nine months of fiscal 2012 ended November 30, 2011.
01.06.12
iMedia Connection - Media Motion: Hipcricket, R/GA, and United Future
Hipcricket announced that the American Cancer Society will conduct a nationwide mobile rollout for its 2011-2012 Relay for Life season. After the successful completion of a pilot program earlier this year, the Society will expand its use of Hipcricket's cloud-based mobile marketing platform.
01.06.12
Radio Ink - 2012 Will Be Breakout Year For Mobile
As Radio Ink celebrates 20 years, Hipcricket President Ivan Braiker wanted to use his first column of 2012 to look back—and ahead—at mobile marketing.
01.05.12
Mobile Marketer - Impressions of the holiday mobile season
Mobile was the dominant topic in Jeff Hasen's house during the holidays. Smartphones. Tablets. QR codes. Mobile advertisements. Applications. Streaming. They all made it into the conversation.
01.04.12
TopRank - Top Online Marketing Books for 2012
Mobilized Marketing: Drive Sales, Engagement, and Loyalty Through Mobile Marketing (Wiley) by Jeff Hasen. The CMO of mobile marketing forerunner Hipcricket, provides timely mobile strategies and tactics leveraging his experience from more than 130,000 past campaigns. As mobile marketing continues to move to the forefront of the marketing world, the insight Hasen provides into mobile optimization, budgeting, and measurement should prove to be indispensable in 2012.
01.04.12
Mobile Marketer - What mobile's 2011 M&A activity means for 2012
Some of the noteworthy mobile acquisitions in 2011 included Motricity’s $93 million deal for mobile marketing provider Adenyo, Augme Technologies’ $45 million purchase of mobile marketing firm Hipcricket and Lenco Mobile’s $42 million acquisition of mobile marketing company iLook Mobile.
01.03.12
Adotas - 2012 Forecast: Mobile Marketing
Over the past year, consumers have proven that the mobile phone has become an integral part of the shopping experience.
01.03.12
iMedia Connection - Of Cranberry Bread and The Bogus Technology Divide Myth
Jeff Hasen's insights that will make him a better marketer in 2012.
01.03.12
Mobile Marketer - Starbucks builds up rewards program membership
"Starbucks is wise to include SMS in its broad mobile portfolio,” said Jeff Hasen, chief marketing officer at Hipcricket.
12.22.11
Mobile Marketer - 5 mobile predictions for 2012
With the New Year right around the corner, industry experts - including Hipcricket CMO Jeff Hasen, have some interesting ideas in terms of what to expect in 2012.
12.21.11
Mobile Marketer - Mobile marketing misses of 2011
Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases. Instead, TV advertisers flubbed the year’s best and biggest opportunity to engage.
12.21.11
LocalizedUSA - Brean Murray Analysts Now Covering Augme Tech (AUGT) Stock
Equities research analysts at Brean Murray initiated coverage on shares of Augme Tech (NASDAQ: AUGT) in a research note issued to investors on Wednesday.
12.20.11
Mobile Marketer – Mobile Outlook for 2012
According to experts, 2012 will bring more calls-to-action for SMS programs. “I think we’ll see more loyalty clubs triggered by SMS calls-to-action,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.
12.19.11
Radio Ink - ‘Tis the Season for Mobile Shopping
The media has been touting the ‘year of mobile’ for quite some time now. In our experience, 2010 was ‘the year’ from the brands’ perspective, as many increased their mobile budget significantly and stations experienced higher requests than ever to include a mobile element to their campaigns.
12.19.11
Social Media Marketing Magazine - Top CMOs on Twitter
These are the top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of December 19, 2011. #45: Jeff Hasen, Chief Marketing Officer at Hipcricket, www.Twitter.com/JeffHasen
12.19.11
QR Code Press - Mobile Marketer gives Hipcricket top service provider title
Mobile Marketer, one of the top news organizations in mobile media, marketing, and commerce, has honored Hipcricket – a company from Augme Technologies, Inc., by naming it the 2011 “Mobile Service Provider of the Year.”
12.16.11
All Access - Hipcricket’s Gay Gabrilska Named One Of 'Mobile Women To Watch 2012'
HIPCRICKET VP/Mobile Solutions GAY GABRILSKA has been named one of MOBILE MARKETER's "Mobile Women to Watch 2012." The annual list celebrates the women who are expected to continue to make a difference in mobile advertising, marketing, media and commerce in a given year.
12.16.11
SmallCap Network - Augme's Patent and Trademark Infringement Case Reactivated
Augme Technologies In. (OTC: AUGT), a technology and services leader in interactive media marketing, on Thursday announced that the U.S. District Court of New York reactivated its patent and trademark infringement case against AOL, Time Warner and Platform-A. The case was filed in 2009.
12.16.11
Mobile Groove - Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket.
12.14.11
Access - Hipcricket Named 'Mobile Service Provider Of The Year' By Mobile Marketer
Mobile marketing and advertising company HIPCRICKET has been named "Mobile Service Provider of the Year" by MOBILE MARKETER magazine. The publication's awards are "handed out each year for outstanding work that moved the mobile needle for brands and marketers."
12.14.11
Mobile Marketer - Apple’s losses are Google’s gains in mobile advertising
Hipcricket COO Eric Harber offers his thoughts on Apple's mobile advertising solution iAd.
12.13.11
iMedia Connection - Super, If Not Super Bowl, Mobile Predictions For 2012
Hipcricket CMO Jeff Hasen offers up his predictions for everything mobile in 2012...everything, that is, besides the Super Bowl!
12.09.11
Mobile Marketer - Macy's is 2011 Mobile Marketer of the Year
The New York-based department store chain won this year's top mobile prize, competing with the best and brightest for the prestigious Mobile Marketer Awards. Hipcricket was instrumental with the execution of Macy's Backstage Pass program.
12.09.11
Mobile Marketer - Mobile Marketer's Mobile Women to Watch 2012
Hipcricket's own Gay Gabrilska is named to Mobile Marketer’s 2012 Women To Watch List.
12.09.11
Seeking Alpha - Top Growth Stocks For FY12
A look ahead as to how Augme Technologies is positioned for Growth in 2012.
12.09.11
Mobile Marketer - American Cancer Society promotes Relay for Life events via SMS
The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.
12.08.11
Mobile Marketer - Mobile marketers need to look beyond Apple to find success in 2012
Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday. “Baking in mobile as part of the broader strategy rather than an afterthought – that is where clients have seen the greatest success,” Hipcricket’s Mr. Harber said.
12.07.11
Radio Ink - “Liked” is Good. Mobile Makes It Better
Earlier this month, Lloyd Ford wrote a great piece with tips about Facebook and radio (“9 Ways to Make Your Facebook Content Explode”). Today, I’d like to add a tenth tip: Extend the value of your Facebook presence through mobile marketing.
12.07.11
Hospitality Net - Top 20 Secrets to Success in Hotel SMS Marketing
Hipcricket survey of mobile users is referenced for this article stating that 57 percent of respondents said they would be interested in opting in to a brand's SMS loyalty program.
12.07.11
Hot Stocked - Augme Technologies Inc (OTC:AUGT) Expects Increased Revenues
In the last three days Augme Technologies Inc (OTC:AUGT, AUGT message board) has been trading above the three-month daily average.
12.06.11
MarketWatch - Augme to Report Record Q3 Revenue of More Than $4.4 Million
Company Continues to Generate Strong Customer Demand With AD LIFE(TM) v4.3 Mobile Marketing SaaS Platform.
12.05.11
iMedia Connection - Mobile In Second Half of 2011 Was Hardly As Predicted
Hipcricket CMO Jeff Hasen reviews the hits and misses of mobile in 2011 and says anyone who claims that everything that happened in mobile in the second half of this year was predicted is selling you a lie.
12.02.11
Mobile Marketer - Which mobile channel will be the breakout star in 2012?
Industry experts, including Hipcricket CMO Jeff Hasen, agree that the mobile Web will be the breakout mobile channel in 2012.
12.02.11
MobileGroove - Mobile Commerce Moves Up To Marketing Mega-Trend
Hipcricket CMO Jeff Hasen relates how it was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions that this is the Year of Mobile Commerce.
12.01.11
Mobile Commerce Daily - How consumers will use mobile devices during holidays
Hipcricket is referenced in a compilation of mcommerce-related stats, which pay special attention to how consumers will be using their mobile devices this holiday season.
11.29.11
Radio Ink - Retail Becomes Very Hot Mobile Category
As smartphones become more mainstream, mobile is becoming more pervasive in all aspects of consumers’ lives.
11.29.11
TechNewsDaily - Mobile Access of Retail Sites Skyrockets in 2011
Online retail experienced the largest growth in all mobile categories this year compared with 2010, experiencing a 95-percent spurt in the number of subscribers accessing retail sites.
11.29.11
Marketing Pilgrim - Mobile and Retail Continue to Evolve Together
Research from Hipcricket shows some specific reasons why mobile users turn to their phones for retail information.
11.28.11
Media Newsline - More than one-third of smartphone users access retail sites!
Nearly half had researched prices on a retailer’s mobile site and more than a third had looked for coupons and promotions.
11.28.11
eMarketer - Retail Becomes Fastest-Growing Mobile Category
Among those surveyed by comScore, the leading mobile retail activity was finding a store location, performed by 33%.
11.28.11
Small Cap Network - Kikkoman Uses Hipcricket for Holiday Campaign (AUGT)
Augme Technologies Inc.’s (OTC: AUGT) subsidiary, Hipcricket this week announced that Kikkoman selected its platform to power a holiday-themed mobile marketing campaign that emphasizes the use of Kikkoman’s soy sauce in brining a turkey for additional flavor.
11.28.11
MediaPost - Kikkoman Mobilizes For Holiday Season
Kikkoman is using in-store calls to action tied to simple SMS mobile connections to connect with home chefs.
11.23.11
Mobile Marketer - Kikkoman cooks up mobile strategy to drive in-store sales
Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.
11.22.11
Social Media Marketing Magazine - Top CMOs on Twitter
Jeff Hasen, Chief Marketing Officer at Hipcricket, is ranked #45 on the list of the top 100 CMOs on Twitter.
11.22.11
Northwest Innovation - Hipcricket Powers Kikkoman Marketing Campaign
Kirkland-based Hipcricket, the provider of mobile marketing and advertising services, said today that it is powering a holiday-themed mobile marketing campaign from Kikkoman, the producer of soy sauce and other Asian sauces.
11.21.11
Radio Ink - 2012: Mobile, Social, Local and You
Hipcricket's Ivan Braiker looks ahead to 2012 and makes a few predictions on what the next year holds for mobile and radio.
11.21.11
Small Cap Network - Is Your Portfolio Ready for Mobile Marketing Stocks?
Like cloud computing, mobile marketing is hot and will only get hotter – meaning investors should take a closer look at mobile marketing stocks like Motricity (NASDAQ: MOTR), Velti Plc (NASDAQ: VELT), MDC Partners (NASDAQ: MDCA), Augme Technologies (OTC: AUGT) and CommerceTel Corporation (OTC: MFON).
11.18.11
TelecomPaper - Augme closes USD 20.2 mln public offering of common stock
Mobile marketing applications and services provider Augme Technologies has closed its public offering of 9,400,000 shares of its common stock at a price to the public of USD 2.15 per share.
11.18.11
Mashable - Beyond the App Store: 3 Tips for Marketing Your Mobile Offering
Hipcricket Chief Marketing Officer Jeff Hasen states that 97% of mobile subscribers will read a text message within four minutes of receipt.
11.17.11
Mobile Marketer - Ad:tech attendees claim mobile taking up more marketing budgets
Mike Clarke, SVP of sales engineering at Hipcricket/Augme, provides insights from inside the mobile marketing zone at this year's ad:tech.
11.10.11
iMedia Connection - A Latte and a Squirrel. Cute But Why?
Somehow it became news that we can interact with characters in Starbucks.Haven’t we been doing that all along?
11.7.11
Mobile Groove - Google Aids Businesses With GoMo Initiative; What’s The Trade-Off?
Google’s well-publicized philosophy includes the promise to “Do No Evil”. With that in mind, is the company out to do good or make money with the launch of GoMo, an initiative positioned as a driver to better mobile web sites produced for brands?
11.7.11
MediaPost - The Third Screen: A Netflix Lesson for SMS
“SMS is ubiquitous,” says Jeff Hasen, chief marketing officer of Washington-based Hipcricket. "Over 70 percent of mobile subscribers text and the average age is in the 40s. We've had conversion rates of 15 percent."
11.7.11
Mobile Marketing Watch - Hipcricket Partnership with Perrier Proves Successful
On Thursday, Hipcricket announced its successful partnership with the sparkling water gurus at Perrier for a new mobile marketing promotion.
11.7.11
Mobile Commerce Daily - Virginia Lottery drives participation via mobile initiatives
The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.
11.4.11
Radio Ink - All Radio Is Local
“There's one obvious loser: the guys in the middle, local radio stations. With free online music services appealing to those of us on a budget and SiriusXM taking the high-end, luxury listeners, there may not be any middle ground left … Streaming services and national programs may be the future of radio, but that will be cold comfort indeed.” –John R. Quain, “Local Radio Is Getting Tuned Out –Thanks Internet,” November 1,2011
11.4.11
Mobile Marketer - Nestle’s Perrier taps mobile Web, QR codes, IVR
Nestlé’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.
11.3.11
GoMo News - Hipcricket develops mobile websites and QR odes for Perrier
Well-known sparkling water supplier – Perrier – has joined forces with Hipcricket to develop a marketing programme that will include QR codes, websites and IVR marketing.
11.2.11
Mobile Marketer - Using SMS and short code marketing to drive traffic
In 1924, Macy’s held the first Thanksgiving parade, allowing its employees to celebrate the holidays while drawing attention to the department store. It was a grand statement that appealed to everyone – really, who does not love a parade? And it continues to this day.
11.2.11
TechFlash - Quick Hits: Amazon, Symform, Hipcricket
Mobile ad and marketing company Hipcricket has partnered with the Virginia Lottery to provide players with information through QR codes and text messages.
11.1.11
Mobile News - Hipcricket receives honor Award
Hipcricket, a leader in mobile marketing and advertising and company owned by Augme Technologies, Inc., has, according to Frost & Sullivan come into its own as the top American provider of solutions for high-impact mobile marketing.
11.1.11
Mad 4 Mobile Phones - Mobile sites pulling in the punters
The fourth edition of the annual Hipcricket Mobile Marketing Survey has shown that 63 per cent of smartphone users use their web-enabled handsets to visit a company’s website, as reported on businesswire.com.
11.1.11
Mobile Marketing Watch - State Lotteries Increasingly Going Mobile
State lotteries are routinely turning to the mobile channel to inspire would-be ticket buyers to press their luck.
10.31.11
Mobilise - The #Mobile Superhighway & #Customer #Loyalty
Further, the CEO of #Hipcricket was quoted in a recent article saying "When a consumer opts-in to a mobile loyalty club, they are in essence inviting the brand to communication with them on their cell phone- That brand interaction alone drives loyalty” – True enough that the mobile phone has become a necessity in our everyday lives and almost always is constantly with us.
10.28.11
Biz Tech Daily - 63% of Consumers Visited a Retailer’s Website Through Smartphone
In a 2011 Mobile Marketing Survey research brief conducted by Hipcricket shows further confirmation that mobile is changing the way we shop, browse and interact with brands we like.
10.27.11
Radio Ink - Radio’s Star More Bright With Video
Thirty years ago this past summer, the MTV-era kicked off, as most everyone knows, with “Video Killed The Radio Star.” Three decades hence, “Music Television” plays little music, and even though our industry is rapidly evolving, our star is very much alive. Sorry, Buggles.
10.26.11
Intrernet2Go - Survey: Mobile Consumers Interested in LBS Offers, Loyalty Programs
Mobile marketing platform HipCricket recently released findings from its annual online survey of mobile users. The US-based survey was conducted earlier this month and had 607 responses. There are a number of issues and areas explored. I've pulled out a couple of slides tied to mobile loyalty and location-based offers.
10.26.11
The Wise Marketer - Study reveals shoppers' smartphone habits
The fourth annual Hipcricket Mobile Marketing Survey found that consumers, particularly smartphone owners, are increasingly turning to mobile retail web sites as a tool for finding the products they want, searching for coupons and special discounts, and comparing prices at competitors' stores. ncornwell This article is copyright 2011 TheWiseMarketer.com).
10.26.11
OMMA Mobile – Quickfire Challenge: Quaker Oats Puts Out an RFP
Hipcricket’s Doug Stovall squares off against Pandora and Appsavvy pitching business for Quaker Oats’ Chewy brand.
10.25.11
Mobile World - CTIA Fall 2011: Enterprise Transformation
Geo-fencing is not only being used to find people’s location it is being used to bring people together with products they enjoy. Hipcricket (www.hipcricket.com), recently purchased by Augme (www.augme.com) a mobile site development company, has a geofencing solution that allows customers to who like Blue Moon Beer to know where in an airport they can get Blue Moon on draft.
10.24.11
Mobile Groove - Hot Mobile Stats & Trends You Need To Know
Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley.
10.24.11
TheStreet.com - Frost & Sullivan Calls Hipcricket “The Preferred Provider..”
Mobile marketing and advertising leader Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT), “has emerged as the preferred provider of high-impact mobile marketing solutions in the United States” and “its recent acquisition by Augme Technologies is expected to further consolidate the company’s position as an industry powerhouse,” said Frost & Sullivan which recognizes Hipcricket with the North American Customer Value Enhancement Award
10.24.11
Bulldog Reporter - Consumers Increasingly Turn to Mobile Retail Websites
Mobile retail websites have emerged as an indispensable in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket.
10.24.11
Mobile Marketing Daily Newsletter - Mobile Buyers Prefer Online Sales To Retail Stores
The Hipcricket study suggested there is still a lot of room for retailers and marketers to bolster their mobile presence. When asked whether any of their favorite brands market to them via their mobile phone, only 9% said "yes," essentially unchanged from 2010.
10.24.11
SmartBrief Newsletter - Mobile Buyers Prefer Online Sales To Retail Stores
The Hipcricket study suggested there is still a lot of room for retailers and marketers to bolster their mobile presence. When asked whether any of their favorite brands market to them via their mobile phone, only 9% said "yes," essentially unchanged from 2010. At the same time, one-third said they would be interested in joining a mobile loyalty program for favorite brands. Only 12% do so now.
10.24.11
Drug Store News - Use of mobile phones as an in-store shopping tool on rise
Mobile retail websites have emerged as an indispensible in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket, an Augme Technologies company, that was released Thursday.
10.24.11
Laptop Magazine - Consumers Shop Mobile Web While in Physical Stores
Bargain hunters used to get the job done by scouring newspapers and fliers for the best buys and coupons.
10.21.11
Mobile Marketer - What is the unexpected thing that may happen during the holidays?
“Retailers who provide poor customer service will suffer as mobile subscribers armed with what I call megaphones take to their social networks and use messaging to voice their displeasure,” said Jeff Hasen, chief marketing officer at Hipcricket, Kirkland, WA.
10.21.11
Radio Ink - Going Mobile With Your Listeners
More than 40 years ago, Pete Townshend touted the benefits of “Going Mobile” on The Who’s classic “Who’s Next” album – a concept remarkably prescient for our industry (although I’m touting it for listener engagement and revenue opportunities, while Townshend was, I believe, talking about ways to elude tax collectors).
10.21.11
Wireless and Mobile News - 1Million AT&T iPhone 4S
The fourth annual Hipcricket Mobile Marketing Survey revealed that consumers—particularly smartphone owners—are turning to mobile retail sites as a critical tool for shopping. The survey found that smartphone owners are visiting mobile retail sites to: research prices (46 percent); search for coupons and offers (36 percent); research products (28 percent); and purchase products (13 percent).
10.21.11
TechFlash - Roundup: Hipcricket, Internet Identity, Imagine Cup, Tatango
More and more consumers are using mobile websites to compare prices, search for coupons and research products when shopping. Kirkland-based Hipcricket has found that 63 percent of smartphone users have visited a retailer’s website, up from 53 percent in 2010.
10.21.11
MediaPost - Mobile Buyers Prefer Online Sales To Retail Stores
What’s more, among the 43% of those surveyed who have installed a retailer’s app, only 14% have used the app to actually buy something. A separate consumer survey released Thursday by mobile marketing firm Hipcricket found a similar proportion (13%) of smartphone users are visiting mobile retail sites to make purchases. People are mostly going to research prices (46%) and looking for coupons and offers (36%).
10.21.11
Mobile Commerce Daily - 33pc of consumers interested in mobile loyalty program
A new study by Hipcricket points to the fact that mobile’s role in holiday shopping will be different and more important than past years, making it key for brands and retailers to have a sophisticated presence in the space.
10.20.11
BizReport - Mobile going mainstream? Yes, finds report
If mobile hasn't already reached the tipping point, it is nearing that point rapidly. comScore has reported for months than at least one-third of mobile consumers are browsing the web or interacting with apps to research information.
10.19.11
Galaxy Stocks - Second Quarter Was Fortunate for Augme Technologies
Augme Technologies, Inc. (AUGT.OB), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, recently reported its financial highlights for the second quarter and first six months of fiscal year 2012.
10.18.11
Mobile Insider - It's Show Time: Learning to Listen At OMMA Mobile West
So we are learning to listen to users via mobile, but are mobile solutions providers also learning to listen to their clients? We will find out.
10.17.11
Radio Ink - Local Offers, Local Databases Add up to Big Success
One of radio’s intrinsic benefits has been its ability to garner a sense of community through its local ties. This makes radio an ideal advertising medium for small local businesses.
10.14.11
CFO.com - CFOs on the Move: Week Ending October 14
Ed Jordan has resigned as head of the finance function at Augme Technologies Inc. He will be replaced by Tom Virgin, CFO of Hipcricket, which Augme recently acquired.
10.14.11
Wall Street Journal- Augme Technologies, SeaBird Exploration.
Ralcorp Holdings named Robert Vitale CFO of Post Holdings, the company it plans to spin off that will house its Post cereal business. The spin-off was announced in July with a target of taking place in the following four to six months. Vitale comes to Post from AHM Financial Group, where he was president and CEO.
10.13.11
GoMo News - @CTIA Jeff Hasen talking mobile marketing and Michael Kors fashion
Augme Technologies Inc. (OTC:AUGT, AUGT message board) went through a trading session painted in red and backed up by an increased trading volume.
10.12.11
Hot Stocked - Augme Technologies Inc. (OTC:AUGT) Gets on a Downswing
Augme Technologies Inc. (OTC:AUGT, AUGT message board) went through a trading session painted in red and backed up by an increased trading volume.
10.11.11
MarketWatch - Augme Technologies Reports 79% Increase in Revenues
Augme Technologies, Inc., a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced its operating results for the second quarter and first half of FY2012.
10.8.11
Mobile Groove - Remember Steve Jobs; Why Siri Won’t Provide Marketers All Answers
Much like I remember where I was when I learned the tragic news that John Lennon had been shot (I was watching Monday Night Football and heard it from broadcaster Howard Cosell), I’ll now never forget where I was and what I was doing when I learned of Steve Jobs’ passing.
10.8.11
Idea Mensch - The Single Coolest Most Important Trend In Mobile Marketing
David Armano, EVP of Edelman Digital and one of the most influential marketers on Twitter (more than 40,000 followers @armano), recently asked tweeps for the “coolest” thing happening in mobile.
10.8.11
iMedia Connection - AMEX: The Ultimate Mobile Marketing Platform?
In the conclusion of our Fall 2011 Mobile Marketing Roundtable, our panelists - Julie Fajgenbaum, vice president of brand marketing and social media for American Express, Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us - talk QR codes and Near Field Communications (NFC) and their (to some, questionable) value to marketing and advertising.
10.8.11
Radio Ink - Measureable Mobile Make Money
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”—Attributed to John Wanamaker. A few weeks back, I wrote a piece (“Mobile Is More Than Increasing Cume”) that outlined some of the more lofty benefits of mobile marketing—increasing cume, generating stronger engagement with listeners, etc. But it also stated the key benefit of mobile marketing for radio: “mobile will help stations make money.”
10.7.11
Beacon Equity Research - Augme Technologies Shares rise, Days ahead of Q2 Results
Shares of Augme Technologies Inc. (OTC: AUGT), a provider of strategic services and mobile marketing technology to leading consumer and healthcare brands, are soaring in today’s trading. At last check, the penny stock was trading 5.19% higher at $2.84, with volume at 155,714.
10.7.11
iMedia Connection - Mobile Marketing's Role in Super Bowl 2012
Fajgenbaum, vice president of brand marketing and social media for American Express, joins Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us, in discussing the use of mobile as a response mechanism for spots aired during the big game.
10.6.11
News Release - Augme Schedules Second Quarter Fiscal 2012 Earnings Release
Augme Technologies, Inc., a leader in full service mobile marketing solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, will report financial results for the second quarter of fiscal 2012 ended August 31, 2011 after the market closes on Monday, October 10, 2011.
10.6.11
News Release - Augme Appoints Paul Arena Chairman of the Board of Directors
Augme Technologies, Inc. /quotes/zigman/592500 AUGT +6.30% , a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that Shelly Meyers has resigned her positions as a director and Chairwoman of the Company's Board of Directors. The Company has appointed its Chief Executive Officer, Paul Arena, as her successor.
10.6.11
iMedia Connection - The Secret to Mobile Marketing Success? Traditional Advertising
Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising.
10.5.11
AdExchanger - Mozes CEO Porter Sees 2012 Mobile Commerce Breakout
Most of the notable mobile players have focused on mobile advertising like Admob (acquired by Google), InMobi, and Velti, or building apps with companies like Augme and Vibes.
10.5.11
MarketWatch - Augme Technologies Appoints Tom Virgin Chief Financial Officer
Augme Technologies, Inc. /quotes/zigman/592500 AUGT 0.00% , a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that Ed Jordan has resigned his position as Chief Financial Officer of the Company to pursue other opportunities.
10.4.11
News Release - Augme Technologies Scheduled to Present
Augme Technologies, Inc. (OTCBB: AUGT), a leader in full service mobile marketing solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, will present at the Craig-Hallum 2nd Annual Alpha Select Conference on Thursday, October 6th at The Roosevelt Hotel in New York City.
10.4.11
GoMo News - Augme integrates with Oracle for integrated mobile marketing
In a move that represents a huge shift for mobile marketing, customers of Oracle’s CRM On Demand can now send out campaigns that can be read on any mobile device.
10.3.11
World Market Media - Augme Technologies, Inc. Advances Patent Claims
Augme Technologies provides strategic services and mobile marketing technology to leading consumer and healthcare brands.
10.3.11
iMedia Connection - Ready For The “Get Me An iPhone App” CEO Request?
In a whitepaper titled iPhone 5: Implications for the Operator Industry, comScore concludes that there is no clear winner if, as rumored, Apple’s new device ends up at AT&T, Verizon, and Sprint.
9.30.11
Seeking Alpha - Consolidation Coming To The Mobile Space
Augme Technologies (AUGT.OB), another mobile leader, just completed two acquisitions in the last quarter and these two companies were Hipcricket and JagTag.
9.30.11
Benzinga - Augme Receives Favorable Claim Construction Rulings in AOL and Yahoo!
Augme Technologies, Inc. (OTC: AUGT) today announced that the Company has received two back-to-back favorable claim construction rulings in its patent litigations against AOL and Yahoo!
9.28.11
CRM Marketplace - Augme Technologies, Inc. Achieves Oracle Validated Integration
Augme Technologies, Inc., (OTCBB: AUGT), a Gold level member of Oracle® PartnerNetwork (OPN), today announced its AD LIFE™ v4.0 has achieved Oracle Validated Integration with Oracle CRM On Demand Release 19.
9.28.11
Radio Ink - The Innovative GM—Why "The Tribe" Should Heart Digital
"It starts with permission, the understanding that the real asset most organizations can build isn't an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them.
9.27.11
Hispanic PR Blog - 4th Annual CEO Summit Focuses on Hispanics
LatinVision Media, together with the New York City Latin Media & Entertainment Commission (LMEC), Interactive Advertising Bureau (IAB) and Advertising Week (AW) and Marketwire (MW) and Netstairs (NS) as media and technology partners, announce the speaker lineup for the 4th annual CEO Summit Convergence on October 6th, 2011 from 8 a.m. to 6 p.m. at the Time Inc. Headquarters in New York City.
9.27.11
TMCNet - Augme Technologies Announces Oracle Validated Integration
Augme Technologies has announced that the company’s AD LIFE v4.0 has achieved Oracle (News - Alert) Validated Integration with Oracle CRM On Demand Release 19.
9.26.11
Business Insider - Consolidation in the Mobile Space
Augme Technologies (AUGT) another mobile leader just completed two acquisitions in the last quarter and these two companies were Hipcricket and JagTag.
9.26.11
Reuters - Augme Technologies, Inc. Achieves Oracle Validated Integration With CRM
Augme Technologies, Inc., (OTCBB: AUGT), a Gold level member of Oracle(R)PartnerNetwork (OPN), today announced its AD LIFE(TM) v4.0 has achieved Oracle Validated Integration with Oracle CRM On Demand Release 19.
9.23.11
Mobile Groove - Mobile Marketers Should Sync More Offers With Our Transit Routine
Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented.
9.21.11
Tatango - SMS Marketing’s Most Influential Twitter Accounts
Have you wondered who’s the most influential people in the SMS marketing industry? No need to wonder anymore, as we’ve put together a list of the most influential Twitter accounts in SMS marketing.
9.21.11
News Release - CRM Pavilion to Be Showcased at Oracle(R) OpenWorld 2011
Back by popular demand, Oracle will host an Oracle(R) CRM Pavilion at Oracle OpenWorld.
9.21.11
Radio Ink - Mobile is More Than Just Increasing Cume
I have fond memories of the first time I learned about mobile marketing, back near the dawn of the current millennium. My immediate reaction was, “This is exactly what radio needs.” Since 2004, I have been an evangelist for mobile marketing within the radio industry. I’ve said that mobile will help stations increase cume.
9.20.11
Top Ten Wholesale - Millions of Consumers Redeem Mobile Coupons
Retailers and brand managers that want to make mobile coupons available to consumers can do so via text messages, mobile apps, mobile commerce sites and the use of bar codes for online and in-store shopping.
9.20.11
Tech Stocks Rock - Augme: An Emerging Force In Mobile Advertising
An overview of Augme history, outlook and stock price
9.14.11
NFC Data - FordDirect pushes dealership traffic via SMS
FordDirect is putting direct sales at the forefront of a new campaign that bridges television and print advertisements with mobile via SMS calls to action.
9.14.11
Mobile Commerce Daily - JCPenney continues mcommerce push via QR code
Additionally, Kellogg Co. partnered with Augme Technologies to enable engagement with consumers via the Ad Life mobile platform. (see story).
9.12.11
Mobile Marketer - Do messaging apps pose a threat to carriers and marketers?
“Theoretically, this is a threat for carriers,” said Jeff Hasen, chief marketing officer of Hipcricket, Seattle."
9.12.11
MobileGroove - Has Yahoo Missed The Mobile Boat?
This week Yahoo’s board fired CEO Carol Bartz, news that rocked the industry and has some debating if the company’s inability to choose between being a media company or a technology provider is to blame.
9.12.11
PSFK - Car Shop From Your Couch With Text Messaging
FordDirect, a mobile service initiated by American motor company Ford, will allow consumers to receive promotion information on a specific Ford vehicle model via SMS.
9.12.11
Mobile Commerce Daily - FordDirect pushes dealership traffic via SMS
FordDirect is putting direct sales at the forefront of a new campaign that bridges television and print advertisements with mobile via SMS calls to action.
9.9.11
NYConvergence - Augme Technologies Acquires Hipcricket
Augme Technologies, a mobile marketing company based in NY, has acquired Hipcricket, a mobile marketing agency based out of Washington state, in a $44.5 million venture. With this acquisition, all current Hipcricket employees will maintain their jobs with the company.
9.7.11
News Release - Augme Technologies Expects Revenue to Approximate $1.2 Million
Augme Technologies, Inc. , a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that the Company expects to report revenue of approximately $1.2 million for its second fiscal quarter, which ended August 31, 2011.
9.7.11
News Release - FordDirect Announces New Texting to Ease the Shopping Process
FordDirect announced a mobile service that enables shoppers to receive prompt, targeted information about Ford vehicles by simply sending a text message from their mobile device.
9.7.11
New York Times - Accounts and People of Note in the Ad Industry
Augme Technologies, New York, completed the acquisition of substantially all the assets and business of Hipcricket, Kirkland, Wash., a mobile marketing agency. The purchase price was $44.5 million with a 12-month earn-out payment to shareholders and employees that is valued at up to an additional $27.5 million.
9.1.11
Daily Deal Media - Daily Deals is One of the Reasons for Mobile Marketing Mania
How important are mobility based ad companies? Well, in my opinion, the ones structured properly are going to be on the merger and acquisition side of the equation. As a matter of fact, you may recall that in early August, TechFlash reported on the Augme technology purchase of HipCricket.
8.31.11
News Release - Augme to Present at Rodman & Renshaw Global Conference
Augme Technologies, Inc. /quotes/zigman/592500 AUGT +2.99% , a leader in full service mobile marketing solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, will present at the Rodman & Renshaw Annual Global Investment Conference on Monday, September 12th at The Waldorf Astoria Hotel in New York City.
8.31.11
Mobile Marketer - Samsung, Augme, ComScore: News briefs
Augme completes Hipcricket acquisition Augme Technologies Inc. has completed its acquisition of substantially all of the assets of Hipcricket Inc. for $44.5 million.
8.30.11
TechFlash - Fueled by smartphones, daily deals, merchants embrace mobile marketing
To put an exclamation point the importance of companies involved in mobile marketing, New York-based mobile marketing company Augme Technologies said Tuesday that it was closing on its deal to buy Kirkland-based mobile marketing and advertising company HipCricket in a cash and stock deal valued at up to $72 million. We previously reported the deal in early August.
8.30.11
MarketWatch - Augme Technologies Completes Acquisition of Leader Hipcricket, Inc.
Augme Technologies, Inc. /quotes/zigman/592500 AUGT +1.54% ("Augme"), a leader in full-service mobile marketing solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, today announced that it has completed the acquisition of substantially all of the assets and the business of Hipcricket, Inc., ("Hipcricket"), a leading mobile marketing and advertising company headquartered near Seattle, Washington.
8.29.11
Mobile Groove - Steve Jobs Steps Down At Apple; What’s Next For Mobile Marketers?
Change is the universal constant. Some of it gradual and some of it dramatic. Mobile falls into the latter category, with deep and gripping disruption leaving its mark on the mobile industry rocked by surprise announcements on an almost daily basis.
8.26.11
MobileMarketer – What Impact Did Steve Jobs Have On Mobile Advertising?
Here is what mobile marketers had to say about Mr. Jobs, who stepped down as CEO Aug. 24, but moves on to become chairman of Apple
8.25.11
Beacon Equity Research - Growing your Penny Stock Portfolio? Check out Augme
Augme Technologies Inc. (OTC: AUGT) earlier this month announced that it entered into a definitive agreement to acquire substantially all the assets and the business of Hipcricket Inc., a mobile marketing and advertising firm for $44.5 million in cash and stock deal. The transaction is expected to complete by the end of this month.
8.24.11
Seeking Alpha - Augme: An Overlooked And Undervalued Intellectual Property Play
While most investors have heard of the aforementioned company’s above having received considerable attention in recent weeks, the biggest gains for investors inevitably always come from being ahead of the crowd versus being mired amongst them.
8.24.11
MOBI Awards – Hipcricket Named a Finalist in “Best Mobile Agency” Category
Best Mobile Agency,PHD,Hipcricket,Mobext
8.23.11
Business Insider - A Closer Look At Augme’s Managment Team
While most investors have heard of the aforementioned company’s above having received considerable attention in recent weeks, the biggest gains for investors inevitably always come from being ahead of the crowd versus being mired amongst them.
8.23.11
Market Playground - A Closer Look at the Augme Technologies Management Team
Atop my list of mobile best practices is the need to stay current on consumer behavior and interests. This summer has brought fresh data that has ramifications for all of us conceiving and executing mobile programs.
8.22.11
iMedia Connection - The Latest Plethora of Mobile Data Means What?
Atop my list of mobile best practices is the need to stay current on consumer behavior and interests. This summer has brought fresh data that has ramifications for all of us conceiving and executing mobile programs.
8.19.11
MobileGroove - Revitalizing Brand Appeal & Value With Mobile
This week’s Mobile Insider Summit at Lake Tahoe has given me new insights and loads of material for my blog posts and columns. A real highlight was the opportunity to hear how mobile is revolutionizing real estate.
8.18.11
Portada - A New Investment Bonanza?
In August mobile ad network Hipcricket, which also has a Hispanic mobile ad network, was acquired for US $44.5 million by New York City based mobile marketing company Augme Technologies.
8.16.11
Inside Tucson Business - Augme to buy Seattle-based Hipcricket
Mobile technology and marketing firm Augme Technologies on Monday (Aug. 15) announced plans to buy Hipcricket, Inc., a mobile marketing and advertising firm headquartered near Seattle, Wash.
8.15.11
TMCNet - Hipcricket Leads Industry in Powering Campaigns
Hipcricket, the one-stop mobile marketing and advertising company reputed for its ability to power mobile campaigns, claims it has achieved a milestone of sorts when it reached an industry-leading 130,000 campaigns.
8.15.11
Mobile Groove - Lock Down Your Mobile Strategy NOW For Holiday Season
The retail experience has changed forever now that people rely on their mobile devices for product information while they shop.
8.12.11
Radio Ink - (Video) Hipcricket Powers 130,000th Campaign
Mobile marketing and advertising company Hipcricket has reached an amazing milestone. It has surpassed 130,000 campaigns, including more than 30,000 in 2011 using elements ranging from SMS to MMS to CRM to mobile-social programs, mobile coupons, QR codes, branded applications, mobile web, and more.
8.12.11
Mobile Marketer - Hipcricket’s campaign volume nearly doubles in first half
Hipcricket is experiencing double-digit month over month growth in 2001 in the number of campaigns processed each month. As a result, the number of campaigns executed by the company since it was founded in 2004 now totals 130,000.
8.12.11
Northwest Innovation - Hipcricket Trumpets Campaign Count
Kirkland-based Hipcricket, the mobile marketing and advertising firm, said today that it has run more than 130,000 campaigns for its clients. The firm said that more than 30,000 of those campaigns were in 2011, and included SMS, MMS, mobile coupon, QR code, and other initiatives.
8.12.11
GeekWire - Morning Radar: Internet bubbles; Dr. Dre meets HTC; and more
Hipcricket, the Kirkland mobile marketing company that was just acquired by Augme for $44.5 million, said it has surpassed more than 130,000 mobile Web and coupon campaigns for MillerCoors, Nestle and Macy’s.
8.11.11
Fierce CIO - WSJ - Facebook Offers App for Mobile Messaging
Hipcricket, the one-stop mobile marketing and advertising company, today announced that it has reached an industry-leading 130,000 campaigns, including more than 30,000 in 2011 using elements ranging from SMS to MMS to CRM to mobile-social programs, mobile coupons, QR codes, branded applications, mobile web, and more.
8.10.11
Mobile Commerce Daily - Victoria’s Secret offers incentives via SMS program
“SMS gives brands like Victoria’s Secret reach to run campaigns that are accessible by all mobile users,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.
8.9.11
Daily Markets - Augme Technology To Acquire Hipcricket
On August 3, 2011 Augme (AUGT) entered into an Asset Purchase Agreement with Hipcricket Inc. to acquire Hipcricket and assume certain liabilities to be determined at the closing of the deal. The deal should close in the current fiscal quarter ending August 31, 2011.
8.9.11
SeattlePI.com - Dashwire: Your 1-Minute Week in Seattle Tech News
New York's Augme paid $44.5 million for Hipcricket, in a move that will combine the two companies' forces in marketing over mobile channels for some of the biggest consumer brands out there.
8.8.11
TechFlash - Kinect and Boeing; the M&A season; Microsoft's spam attack
I caught up with Hipcricket co-founder and CEO Ivan Braiker to talk about the mobile marketing and advertising company being acquired by New York-based mobile marketing company Augme Technologies in a cash and stock deal valued at up to $72 million.
8.5.11
Mobile Groove - The Social Impact of Social Networks; SMS Best Practices List
The Pew Internet Project is consistently a source of valuable data and this week the organization has again produced fascinating research into how technology is changing our lives.
8.3.11
Luxury Daily - 10 best-practice SMS tips for luxury marketers
Rather than developing a costly mobile application or optimized site, some luxury brands are opting for SMS or MMS messaging that delivers relevant and real-time information to opted-in consumers.
8.2.11
Kent Smith Networking for Success - 5 Tips to Help Your Business
From the latest branded application for the iPad to proven SMS campaigns, mobile marketing’s time has arrived.
8.1.11
Adotas - Subway Taps Velti as Exclusive Mobile Marketing Partner
2011 is not the year of mobile, Hipcricket’s Jeff Hasen recently commented to Adotas — “This is the year brands choose their mobile partners.”
8.1.11
Mobile Groove - Delving Deeper Into Amazon’s Ad-Supported Kindle
We got an interesting read this week on Amazon’s Kindle ereader sales. This device is particularly significant to marketers since Amazon has brought to millions an ereader device bundled with “special offers” and screensaver advertisements.
7.27.11
Luxury Daily - Kiehl’s drives customers to bricks-and-mortar with SMS
“Not only is SMS viable, it often is most important for brands because of its reach with more than seven in 10 mobile subscribers texting on a regular basis,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.
7.26.11
Mobile Demystified - Live From the MMA’s – Commentary From Waterfall’s Matt Silk
Our first full group event was notable in that you could definitely feel mutual excitement from 150 executive about our 2.5 day journey.
7.22.11
Mobile Groove - Could Mobile Ad Spend Overtake Budget Allocated For TV?
The group of those who are bullish on mobile and its place in the marketing mix grows every week.
7.22.11
BnetTV - Hipcricket
MMA 2011 Interview with Jeff Hasen, CMO of Hipcricket. About Hipcricket Recognized as the leader of U.S. mobile marketing companies Since 2004, we’ve helped generate revenue and consumer engagement for hundreds of media companies and consumer brands demonstrated by more than 90,000 successful mobile marketing campaigns.
7.22.11
ADOTAS - Does Your CRM Strategy Include Mobile?
Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty?
7.21.11
Survival Guide for Small Business - How to use Text Message Marketing the Right Way
A third and popular option is a simple off-the-shelf platform such from Mobile Commons or HipCricket that allow you to share a short code. This can get you started for about $800 a month.
7.18.11
Huffington Post - Is the Humble Text Message a Cause Marketing Star?
Nevertheless, we should be careful not to oversell SMS. Hipcricket Chief Marketing Officer Jeff Hasen, a SMS campaign veteran, puts it nicely: use SMS for reach and something else for a "richer media experience"
7.18.11
MobileGroove - Groupon Mobile App Tries To Match Our Requirement
Groupon’s most interesting offer to date doesn’t involve a discount but instead a deal with consumers to provide relevant offers via its new Groupon Now service in exchange for user permission to factor in location and buying habit data.
7.18.11
iMedia Connection - The Implications of the iPhone Available Through Four Carriers
Neither rumors nor tea leaves will guide us to what’s coming in mobile in the second half of the year so as I have in the past, I’ll take a run at what could make the most impact in a six-month period
7.12.11
iMedia Connection - Take a Smartphone, Please
My first-half-of-2011 mobile predictions began with the belief that the carriers and retailers would pay us to take on a smartphone with a contract
7.11.11
Response Magazine - Jackie's Journal July 6, 2011
Hipcricket, a mobile marketing and advertising company, announces that Ramar Communications has extended its contract with Hipcricket to provide an expanding number of mobile marketing programs.
7.8.11
Media Motion: Hipcricket, Undertone, and R/GA
Hipcricket announced that Ramar Communications has extended its contract with Hipcricket to provide an expanding number of mobile marketing programs.
7.8.11
iMedia Connection - Media Motion: Hipcricket, Undertone, and R/GA
Hipcricket announced that Ramar Communications has extended its contract with Hipcricket to provide an expanding number of mobile marketing programs.
7.5.11
Target Marketing - Cover Story : How Mobile Is Your Marketing?
"Mobile marketing includes SMS, MMS, mobile advertising, mobile Web, apps, QR Codes and more—all of which deserve dedicated attention," says Eric Harber , president and chief operating officer of Kirkland, Wash.-based mobile marketing company Hipcricket.
7.1.11
MobileGroove - Mobile Marketers: Focus On Small Tribes For Big Results
Seth Godin has written thirteen books that have been translated into more than thirty languages.
6.30.11
Mobile Marketer - Ramar Communications taps mobile to engage audience
Ramar Communications Inc., the parent company of five television and four radio stations, is integrating mobile into its CRM initiatives to deliver sponsored news alerts, weather forecasts and other offers to its audience.
6.29.11
Mobile Commerce Daily - Mobile key ingredient to encourage consumer purchasing
“If a mobile user is opted in, you may know when and where he or she will be at a certain time of day,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.
6.29.11
Radio Ink - Ramar Communications Sticks With Ivan Braiker's Hipcricket.
Hipcricket and Ramar Communications have extended their contract together.
6.29.11
GoMo News - Mobile advertising and marketing top news: Poynt, MMA and radio/TV
RADIO & TV – mobile marketing company Hipcricket has announced that Ramar Communications has decided to expand its contract with Hipcricket.
6.29.11
Mobile Marketer - Ramar Communications taps mobile to engage audience
Ramar Communications Inc., the parent company of five television and four radio stations, is integrating mobile into its CRM initiatives to deliver sponsored news alerts, weather forecasts and other offers to its audience.
6.28.11
Small Business Mobile Ideas - Setting up a Mobile Coupon Program
You can work with a specialized mobile couponing firm: Companies that enable mobile coupons include lots of specialized features such as offer codes, personalization, and database integrations.
6.28.11
MobileGroove - Highlights From MMA Forum NYC & 140 Characters Conference
First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material.
6.28.11
Response Magazine - Mobile Spotlight: Mock Paper, Scissors
With the variety of coupon ventures saturating the marketplace, advertisers are turning to the experts to focus their efforts and monitor consumer response.
6.23.11
ADOTAS - Hipcricket’s Hasen Talks Social Media CRM in the Smartphone Era
Founded in 2004, Hipcricket is a relative veteran in the field of mobile marketing, having recently powered its 100,000th brand campaign.
6.21.11
Mobile Marketing Watch - SMS Loyalty Program the Next Acquisition for Groupon?
A recent HipCricket survey found that 57% of people would be interested in opting in to a brand’s SMS loyalty program.
6.21.11
Mobile Marketer - An industry exec’s perspective on last week’s MMA Forum
We heard that mobile should be “iPod simple.”
6.17.11
Bloomberg T V - Mobile Marketing: Hitting a Moving Target
Companies are marketing to potential customers where many of them live: on their smartphones.
6.15.11
SMS Masterminds Industry Blog - How Has Mobile Marketing Changed Since 2004?
In this article featured on MobileMarketer.com, the CEO of Hipcricket, talks about the incredible impact that mobile has made on the marketing industry in the last 7 years.
6.15.11
iMedia Connection - Traditional Media Spend Is Anything But Traditional
It’s a relative no-brainer to chalk up an 18.5 percent drop in traditional media spend in 2009 to the recession that put a chokehold on the great majority of budgets.
6.14.11
Wireless Week - TXT2GET Makes U.S. Debut
TXT2GET puts itself in the space occupied by companies like mobivity, 84444.com and BoomText, but it has designs for a national scale and considers itself prime for competing with companies like Air2Web, mSnap, 4INFO, HipCricket and The Hyper Factory.
6.14.11
Optism - Permission marketing in the news – including reports on South Africa's mobile
Finally, we look at SmartBlog’s recent article, “SMS is still mobile’s secret weapon,” which features insights from Hipcricket’s Chief Marketing Officer (and friend to Optism), Jeff Hasen.
6.14.11
Offline Marketing - Supercharge Your Mobile Marketing
Clearly, more verticals are harnessing mobile to achieve objectives, but they are also changing the nature of the game, moving from one-off promotion campaigns focused on brand awareness to ongoing campaigns aimed at driving customer engagement with offers and content.
6.14.11
Boomer and Senior Market Report - Can Seattle Reinvent Advertising?
Leslie D. Helm of Seattle Business magazine seems to think so in a recent article. Key quote: "How this tech-driven advertising and marketing industry develops will depend not on the Mad Men of Madison Avenue, but on entrepreneurs in places like Seattle and San Francisco.
6.13.11
EContent - Supercharge Your Mobile Marketing
Clearly, more verticals are harnessing mobile to achieve objectives, but they are also changing the nature of the game, moving from one-off promotion campaigns focused on brand awareness to ongoing campaigns aimed at driving customer engagement with offers and content.
6.13.11
MobileGroove - Death Knell for Text Messaging? Think Again
If you asked me to describe the current state of text messaging in two words, I would say it’s ubiquitous and much maligned.
6.08.11
Mobile Marketer - Mobile strategy critical for successful Father's Day campaign
Mobile offers for Father’s Day delivered via SMS text messaging is another tactic at retailers’ disposal.
6.08.11
Mobile Marketer – Classic Guide: State of Mobile Advertising 2011
Since its launch, there has been a fundamental shift in mobile advertising. Mobile companies, from mobile marketing specialists such as Hipcricket to mobile ad networks such as Millennial Media, Jumptap and Greystripe, began to enhance their offerings in a bid to compete with giants Google and Apple.
6.06.11
MobileGroove - Why Mobile Marketers Must Include Boomers In The Mix
The so-called technology divide is a myth, and so is the belief that, when it comes to mobile, we should baby the Boomers.