How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
A defining book on mobile marketing and advertising featuring insights from Hipcricket’s people, clients, and other mobile pioneers.
Written by Hipcricket Chief Marketing Officer Jeff Hasen, Mobilized Marketing – How To Drive Sales, Engagement, and Loyalty Through Mobile Devices will allow you to see what the leaders in our industry saw and apply those lessons to your own careers. You will be better equipped to identify the opportunities, ask the right questions, sell mobile into your organizations, and most important, move the needle on your business.
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Integrate your mobile marketing program and take your brand to the next level
Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.
With examples from the more than 175,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.
- Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
- Explains how to make your existing marketing spends work harder
- Delivers step-by-step instructions on how to optimize campaigns in real-time
- Shows how to determine which mobile tactics are keepers and which are not
It's time to mobilize your marketing programs and drive your profits to new heights.