You have probably started to hear about the benefits, efficiencies and bottom-line cost savings being generated by extending large scale ERP and CRM programs into the mobile ecosystem. The challenge has been that these benefits only came after significant upfront investment, specialized technical knowledge and long development cycles with uncertain outcomes. This has changed - cloud-oriented technologies, SAAS based pricing, new data management techniques and next generation, simplified user interfaces are combining to make true mobile ERP/CRM something that just about any sized enterprise can exploit to capture a competitive advantage. Since 2004, Hipcricket® has provided top brands and enterprises with pioneering mobile technology backed by patents and industry leading services. Now for the first time, Hipcricket is bringing these ROI-driven solutions to enterprise ERP/CRM.

Hipcricket Mobile Enterprise Solution

Hipcricket AD LIFE® platform is the foundation of the Hipcricket mobile enterprise solution. The solution is composed of 2 core modules:

• MCRM | Mobile CRM: Manages, meters and optimizes all customer facing mobile interactions
• MEEP | Mobile Enterprise Engagement Platform: Manages, meters and optimizes all B2B, B2C and B2E mobile interactions

The Hipcricket mobile enterprise platform is a complete solution; technology, strategy, IP protection and cutting edge functionality. Everything you need to turn the promise of mobility into reality and capture a real, proven, bottom-line competitive advantage.

Benefits

• Enterprise Continuity: ERP is about leveraging business intelligence to drive continuity and efficiencies across all your stakeholders— This is exactly what AD LIFE brings to the mobile eco-system.
• Drive Revenue Growth and Cost Savings: Consolidating your mobile operations on a single platform creates economies of scale, which together with sophisticated tracking and applied analytics, optimizes your mobile interactions to take full advantage of the promise of mobile.
• Enhanced Quality of Service: Knowledge is only power when its available at the right moment—AD LIFE’s industry leading approach to mCRM ensures that your sales organization and customers always have access to the right information on their mobile device at the right time and place.
• Competitive Advantage: Turn the uncertainty and rapid evolution of the mobile ecosystem to your advantage—AD LIFE’s configurability, automated optimization together with Hipcricket’s full service support organization ensures you have everything you need to succeed with your mobile strategy.

No doubt, the time to capture the competitive advantage of a mobilized enterprise is now. The trends make it inevitable, the only question is how, not if. Find out how Hipcricket®’s technology, strategy, IP and industry leading applied data methodologies can power your business.