Hipcricket®’s mCoupon solution helps you create and execute innovative mobile couponing campaign with powerful, yet easy-to-use tools. It is the next evolution of consumer couponing where you can reach every mobile subscriber in the U.S. via mobile messaging, mobile advertising, mobile web or mobile application. Based on patented technology, brands, retailers and quick-service restaurants (QSR) can now measurably increase customer loyalty and sales through the utilization of mobile coupons.

Because of mobile phones’ ubiquity and the fact that they are almost always by a person’s side, by default, mobile coupons are available at pretty much anyplace and anytime. Hipcricket’s mCoupon solution is a flexible mobile couponing solution, enabling both pull and push coupons distribution methods, various easy and fast coupon program enrollment scenarios and convenient coupon redemption.

In order to support and build brand awareness Hipcricket enables sending coupon notifications in multi-media messaging (MMS) and text messaging (SMS) formats. Consumers can also check and/or order their coupons through your branded mobile website or mobile application, putting your company and your brand in front of consumer’s eyeballs more often.

mCoupon allows you to track and analyze the whole coupon lifecycle and, in case of coupons and POS software integration, each individual customer’s buying habits. Segmenting your customer base allows you to personalize coupons to individual users’ tastes, limit their redemption to certain geographical regions or stores/outlets, time-of-day or days-in-week etc.

Important features and benefits Hipcricket’s mCoupon solution is built on a software-as-a-service (SaaS), on-demand platform and provides retailers with the following features and benefits:

• Requires no new hardware, servers, or infrastructure
• Eliminates production and distribution costs since there are no paper coupons to be produced, solely mobile coupons
• Delivers real-time analytics and reporting to provide for instant measurability, the ability to make changes mid-campaign and optimize performance on the fly
• Provides easy scalability for regional and national campaigns
• Ties easily into existing membership and loyalty programs
• Offers easy integration with packaging, POS and traditional ads
• Supports unique promotional codes which identify mobile coupons, and reduce fraudulent redemption