MillerCoors Blue Moon

Geo-fencing push notification campaign for Blue Moon beer at 28 U.S. airports


Blue Moon wanted to be top of mind with consumers on the go.


  • Target travelers
  • Provide a way for Blue Moon fans to stay in touch with their favorite beer
  • Increase sales of Blue Moon beers


  • Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
  • Subsequently when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer


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Example of Blue Moon® Campaign