Increase Business Efficiency and Customer Satisfaction Using Mobile

Customers demand superior service and support as the price for their ongoing loyalty and patronage. In response, organizations are ramping up their multichannel customer service initiatives. Customers are increasingly online, want self-service options, and demand responses in real time. In addition, mobile messaging, mobile advertising, the mobile internet and mobile applications are components of an important new channel for interacting with customers and engaging in innovative ways.

With our mCRM solution, Hipcricket® brings the power of customer engagement technology to any company that wants to reach out through the mobile phone at every point in the customer life cycle.

Hipcricket offers many choices on how consumers can interact with a business — mobile messaging, mobile web, mobile application, mobile advertising or mobile coupons, for instance — and correlating information across these channels can provide marketers with unique insights into customer behavior.

Hipcricket’s mCRM solution provides business intelligence to marketers and the ability to gain rapid and deep business insights across all customer touch points.

Hipcricket’s mCRM solution helps companies better understand existing customers’ needs and mobile behaviors and enhance the profitability from existing customers through cross-selling. Clients can customize their products and services to individual customers’ needs and preferences. With Hipcricket, you can leverage the immediacy and cost-effectiveness of mobile to gather consumer feedback at a fraction of the cost & time of traditional methods.

Customer relationship enhancements features and benefits include:

• Customer surveys and opinion
• Product and service feedback/suggestions
• Understanding of customer wants and needs
• Stronger customer relationships
• Ability to send appreciation notice
• Ability to send service reminder
• Ability to send future offers and news

The goal is to retain good customers, and identify which customers can be given a higher level of service or require particular attention.