By Ivan Braiker on
7/27/2011 7:42 AM
From the latest branded application for the iPad to proven SMS campaigns, mobile marketing's time has arrived. In a reversal of roles, consumers actually want to hear from marketers—a recent survey Hipcricket conducted showed that 83 percent of consumers have yet to be marketed to on their mobile phones by their favorite brands, and nearly 40 percent of them would join a mobile loyalty club from a brand they trust.
Certainly, the most successful mobile campaigns are those that are part of a multichannel approach—mobile should happen in concert with other online and offline customer touchpoints in order to maximize its effectiveness. But mobile is very different from other channels:
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By Eric Harber on
5/24/2011 3:55 PM
The Time Is Right To Integrate Mobile Marketing and CRM. Here’s Why.
“As the world goes social, CRM has to get more personal. We can no longer keep our customers at arm’s length. For years we have focused too much on the management of our customer relationships, and we now need to focus much more on the relationship part, we need to collaborate, we need to inject a sense of mutual benefit into everything we do with our customers.”—Jim Davies, Research Director, Gartner
When you think of customer relationship management, it’s likely you think of large implementations of expensive enterprise software from the world’s largest technology companies. Or perhaps you eschew software and think about some of the cloud-based CRM offerings. But most likely you think about some form of technology for managing various customer touchpoints—process-driven, rules-based technology.
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By Ivan Braiker on
4/21/2011 3:24 PM
From the latest branded application for the iPad to proven SMS campaigns, mobile marketing’s time has arrived. In a reversal of roles, consumers actually want to hear from marketers—a recent survey Hipcricket conducted showed that 83 percent of consumers have yet to be marketed to on their mobile phones by their favorite brands, and nearly 40 percent of them would join a mobile loyalty club from a brand they trust.
Certainly, the most successful mobile campaigns are those that are part of a multi-channel approach—mobile should happen in concert with other online and offline customer touch points, in order to maximize its effectiveness. But mobile is very different than other channels:
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By Doug Stovall on
3/15/2011 9:37 AM
One of the reasons many of us enjoy mobile so much is that we can do good as well as do well.
Such is the case of our work with ISIS, Inc. a national nonprofit organization based in Oakland, CA, using technology for sexual health promotion and disease prevention. The organization utilizes Hipcricket’s HIP 7.0 platform to grow and manage its opt-in membership database, send information and reminders, and to provide locations of free and low-cost clinics.
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By Eric Harber on
3/2/2011 8:01 AM
One size hardly fits all in fashion. Hipcricket client Macy’s knows the same can be said for utilizing mobile in stores.
By providing multiple ways to participate -- QR codes, SMS, MMS and even the Web via a PC -- Macy’s is giving customers in more than 800 locations what it calls a “Backstage Pass” to celebrity designers and fashion authorities including Bobbi Brown, Sean “Diddy” Combs, Tommy Hilfiger, Michael Kors, Greg Norman for Tasso Elba, Rachel Roy, Irina Shabayeva for I.N.C.. The exclusive, 30-second video content includes tips, information on the latest trends, and advice.
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By Eric Harber on
2/23/2011 10:23 AM
Hyperlocal continues to be hyper hot when it comes to questions from businesses.
Still in its nascent stage, hyperlocal has the potential for brands, retailers and others to engage with customers at the optimum time and place. But misconceptions exist, making it critical for businesses to become savvy before making a decision whether to proceed.
Suffice it to say that mobile provides a terrific vehicle to deliver for consumers.
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By Eric Harber on
2/16/2011 8:33 AM
As mentioned in a previous post, social networks and mobile have converged. Facebook members are active everywhere they go (two times more active on mobile vs. online, incidentally). Obviously, brands, agencies, media companies and enterprise customers are keen on tapping into this behavior.
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By Ivan Braiker on
2/8/2011 2:26 PM
In the words of the legendary mega- marketer Seth Godin, it’s about building tribes. .
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them,” Godin says. .
I couldn’t agree more.
Mobile marketing is the best tool to create and nurture the tribe.
Hipcricket clients like Arby’s, Macy’s and Alaska Airlines have built meaningful mobile loyalty clubs that provide valued information and offers to opted-in consumers.
The funny thing is that consumers actually are asking for more of this type of interaction with brands that they trust.
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By Eric Harber on
2/8/2011 1:44 PM
According to Deloitte, 2011 will see one billion unique social network members receiving over two trillion ads. E-Marketer says 49 million in the United States will access social networks via mobile.
Consumers are eager to see mobile and social converge in 2011 even as brand marketers ponder the idea of breaking down the silos.
According to the third annual Hipcricket Mobile Marketing Survey http://bit.ly/ecsIpx, 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook.
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By Eric Harber on
1/25/2011 1:42 PM
Hipcricket has been about engagement for all of our nearly seven years and through more than 80,000.
So it should come as no surprise to you that this blog, too, is about engagement. Through our insights and experiences gained from developing more than 80,000 campaigns, we’ll offer actionable ideas to inspire you and move your business.
We welcome you and encourage you to exchange thoughts and ideas with us as we continue down the most exciting road in marketing – one guided by the mobile device.
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