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the challenge (KNBC)
“Together with HipCricket we developed this concept to make the viewer an integral part of the show and not just a spectator. Because people play as they watch, there is a totally new sense of excitement and participation. Every question counts - every minute counts.”
Fred Roggin, KNBC Host
Fred Roggin, KNBC Host
Challenge:
Engage viewers in a unique way that would encourage them to watch a new program airing after Sunday Night Football.HipCricket's Plan:
HipCricket created the country’s first interactive TV show using mobile and web technologies: KNBC’s The Challenge, hosted by Fred Roggin.Solution:
To be eligible for prizes, viewers were required to enter their names, a username, a password, gender, age, and email address or cellphone number. They were then exposed to a series of questions on the screen. The faster their answers, the more points they received and the more likely they were to win prizes.