Solution
KNBC and Hipcricket teamed to create the first mobile and Web interactivity TV program which aired after Sunday Night Football.
It is called KNBC’s The Challenge, hosted by Fred Roggin.
To be eligible for prizes, viewers were required to log on and enter their names, a username, a password, gender, age, and email address or mobile number. They were then exposed to a series of questions on the show. The faster they answered correctly via web or mobile, the more points they received and the more likely they were to win prizes.
Results
KNBC’s The Challenge has interacted with 76,323 unique viewers for its first three seasons.