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KNBC Fire Alerts

Objective

Be the source for customized local content, providing viewers with alerts first.

Tim Howick

"Almost 20,000 people opted
in for fire alerts in less than
one day"

Tim Howick

“HipCricket plays a key role in teaching our sales people"

Tim Howick, New Media Director, KNBC Los Angeles

"The HipCricket Interaction Planner proved to be a valuable tool for our viewers in delivering breaking news updates for the wildfires that were burning here in Southern California. The platform was responsive, flexible and immediately customizable - so we could be on the air with new text alerts as the breaking news happens."

Solution

During wildfires, KNBC in Los Angeles teamed with its NBC affiliate in San Diego to encourage viewers to text in the word ‘fire’ to opt in for fire updates, evacuation routes and affected counties.

Results

The stations combined for 18,518 viewer opt-ins over the course of one day. In less than one week, the stations sent out over 246,947 messages to the opted-in group.