HipCricket

Challenge:

Miller Lite informed GRock Radio (Monmouth/Ocean NJ market) that spot radio was going to be left out of the 2007 budget for 2007 – but they did reveal that they had money for a NTR project with one station. A determined AE from GRock uncovered through several meetings that Miller Lite wanted to become more interactive with consumers through digital platforms including text, video, on-premise video screens and on-air.

HipCricket's Plan:

HipCricket created a promo platform based around three giveaway promotions: two ultimate vacations and a flat-screen TV.

Solution:

HipCricket seamlessly integrated on-site text2win events based on clients’ desire to sell more product and reach consumers through new digital channels like text messaging. HipCricket’s system enabled the station to offer a a new and creative approach to contests and to build databases for local bars and clubs that sold Miller Lite. Later, these mobile users were contacted to let them know about other Miller Lite events, contests and specials at participating bars. HipCricket’s turnkey integration with mobile contest technologies and generation of text databases for future Miller Lite events enabled the station to leverage mobile and web assets to become the only station in that market chosen to receive Miller Lite NTR funds. Training programs showed sales/promotion teams how to run this program, and others like it, with other distributors and clubs in the region.