The Hipcricket® AD LIFE® platform is built on an API architecture that is compatible with any-size enterprise and customizable for any mobile user experiences. As a Business Process Platform, AD LIFE® empowers brands and agencies to launch mobile marketing and advertising campaigns along the mobile marketing lifecycle. AD LIFE® helps you plan, create, interact, assess and optimize all your mobile marketing campaigns from one single platform. AD LIFE® leverages Hipcricket®’s product suite to deliver results on time, on budget and in scope.
Important Features and Benefits
- Integrated Marketing Services – Centralize your marketing programs into one integrated campaign. AD LIFE® provides tools to integrate with your traditional advertising giving you the ability to monitor the effectiveness of all of your marketing efforts.
- Mobile Advertising– AD LIFE® delivers optimized ads to mobile websites and mobile applications. AD LIFE® can reach mobile consumers via an extended network of mobile applications and publishers. AD LIFE® offers multiple engaging solutions to reach consumers on their mobile phone in multiple formats including display, rich media, idle screen, video and SMS.
- Mobile Web – AD LIFE® extends your brand onto the mobile phone. AD LIFE® creates custom brand mobile websites to provide consumers with you on their phones.
- Mobile Messaging – AD LIFE® provide a module to create a text call to action to make all your advertising interactive. Simply add a keyword and a short code to your ad to get consumers to interact with your brand. Then send them back a response message that provides more information on your brand or offer.
- Mobile Applications — As a full-service software development solution provider, Hipcricket® can design, build, test, implement and support your mobile application.
- Mobile Coupons — AD LIFE® enables retailers and brands create and execute innovative mobile couponing campaign with powerful, yet easy-to-use tools. It can also be offered as a stand-alone module or an account manager can help you build a more complex mobile couponing campaign. The AD LIFE® platform allows the next evolution of consumer couponing where you can reach every mobile subscriber in the U.S. via mobile messaging, mobile web or mobile application.
- QR Codes – The AD LIFE® QR Code module helps brands create and manage measurable 2D barcode campaigns, making it easier for people to navigate and discover content using mobile devices.